Summary

In this episode of the Marketing Matrix, host Lisanne Murphy is joined by Jeremy Daniel, head of training for Color Code International. They discuss the Color Code Personality Assessment, its origins, and its impact on personal and professional development. Jeremy shares insights into the importance of understanding core motives and how they influence behavior and relationships. The conversation delves into the nature versus nurture debate and the role of choice in personal growth.

Keywords

Color Code, Personality Assessment, Core Motives, Personal Growth, Relationships, Nature vs Nurture, Jeremy Daniel, Lisanne Murphy, Marketing Matrix, Professional Development

Takeaways

• The Color Code Personality Assessment focuses on core motives rather than behavior.
• Understanding your core motive is crucial for personal and professional growth.
• Core motives are believed to be innate and unchanging throughout life.
• Behavioral changes occur due to external influences but don't alter core motives.
• The Color Code helps improve communication and relationships.
• Differences in personality can be embraced as strengths.
• The assessment provides clarity in relationships and personal identity.
• Jeremy Daniel emphasizes the importance of self-awareness.
• The framework aids in navigating relationships and building effective teams.
• The Color Code is a tool for understanding and leveraging personal strengths.

Chapters

• 00:00:00 Introduction to the Color Code
• 00:00:00 Jeremy Daniel's Journey
• 00:00:00 Understanding Core Motives
• 00:00:00 Nature vs Nurture Debate
• 00:00:01 Practical Applications of the Color Code
• 00:00:01 Building Effective Teams with Core Motives

FOLLOW JEREMY!

www.colorcodetraining.com

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST

For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ The capability to rapidly scale with systems.

➤ An increase in sales and revenue within the first 90 days of working together.

➤ A 12-month execution plan that accumulates free cash flow.

➤ The ability to stop wasting money on sales and marketing initiatives that don’t work

✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ Have satisfied customers and a proven track record.

➤ Established product-market-fit

➤ Have the capacity to handle increased business.

➤ Are open to following our proven frameworks and strategies.

✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

👉 https://calendly.com/lisanne-2/discovery-call-growth-partner

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

LinkedIn: https://www.linkedin.com/in/lisanne-murphy/

See you next week on The Marketing Matrix!

Summary

This episode, sponsored by Lumina Growth Lab, explores strategies for professional learning and development consultants to achieve steady lead flow, consistent revenue, and scalability. The discussion highlights the importance of strategic decisions and AI technologies in creating sustainable growth.

Keywords

Lumina Growth Lab, professional learning, development consultants, lead flow, revenue, scalability, AI technologies, strategic decisions, sustainable growth, business potential

Takeaways

• Lumina Growth Lab helps consultants with lead flow and revenue.
• Strategic decisions are key to business growth.
• AI technologies enable sustainable revenue generation.
• Healthy margins allow for more strategic decisions.
• Frustration often arises from reliance on word-of-mouth growth.
• Adding new lead generation channels is crucial.
• AI makes growth cheaper than ever before.
• Consistent revenue leads to business scalability.
• Connecting on LinkedIn can unlock business potential.
• Support and strategy are essential for confidence in growth.

Chapters

• 00:00:01 Introduction to Lumina Growth Lab
• 00:00:19 Challenges Faced by Consultants
• 00:00:26 Strategies for Sustainable Growth
• 00:00:39 Connecting for Business Potential

FOLLOW BENOY!

https://www.linkedin.com/in/benoytamang/

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST

For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ The capability to rapidly scale with systems.

➤ An increase in sales and revenue within the first 90 days of working together.

➤ A 12-month execution plan that accumulates free cash flow.

➤ The ability to stop wasting money on sales and marketing initiatives that don’t work

✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ Have satisfied customers and a proven track record.

➤ Established product-market-fit

➤ Have the capacity to handle increased business.

➤ Are open to following our proven frameworks and strategies.

✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

👉 https://calendly.com/lisanne-2/discovery-call-growth-partner

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

LinkedIn: https://www.linkedin.com/in/lisanne-murphy/

See you next week on The Marketing Matrix

In this episode of the Marketing Matrix, host Lisanne Murphy is joined by Bryon Morrison, co-founder and CEO of Proxy. They discuss the challenges and strategies for small to medium-sized businesses (SMBs) in scaling and preparing for exits. Bryon shares insights on the importance of operational excellence, the execution gap, and how Proxy helps businesses thrive by embedding strategists and integrators. The conversation also touches on the unique approach of Proxy in providing continuous support and the significance of strategic partnerships.

Keywords

Marketing Matrix, Bryon Morrison, Proxy, SMBs, scaling, exits, operational excellence, execution gap, strategists, integrators, strategic partnerships

Takeaways

• Operational excellence is key for SMBs to scale and prepare for exits.
• Proxy embeds strategists and integrators to help businesses thrive.
• The execution gap is a common challenge for SMB leaders.
• Strategic partnerships are crucial for Proxy's success.
• Proxy offers a unique approach with continuous support.
• Brian Morrison emphasizes the importance of operational discipline.
• Proxy focuses on pre-due diligence for business readiness.
• The role of Proxy is to act as an executive multiplier.
• Proxy's model includes flat rate pricing and no long-term contracts.
• Brian Morrison shares insights on category creation challenges.

Chapters

• 00:00:01 Introduction to Lumina Growth Lab
• 00:00:25 Welcome to the Marketing Matrix
• 00:00:53 Introducing Brian Morrison
• 00:02:36 Brian's Journey and Experience
• 00:06:00 Challenges and Strategies for SMBs
• 00:09:00 Proxy's Unique Approach
• 00:12:27 Operational Excellence and Execution Gap
• 00:17:20 Proxy's Role and Continuous Support
• 00:25:09 Category Creation and Strategic Partnerships
• 00:31:46 Future Goals and Rebranding

FOLLOW BRYRON!

https://proxxy.com/

https://leaderslist.show/

https://www.linkedin.com/in/bryonmorrison/

https://www.youtube.com/@leaderslist

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST

For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ The capability to rapidly scale with systems.

➤ An increase in sales and revenue within the first 90 days of working together.

➤ A 12-month execution plan that accumulates free cash flow.

➤ The ability to stop wasting money on sales and marketing initiatives that don’t work

✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ Have satisfied customers and a proven track record.

➤ Established product-market-fit

➤ Have the capacity to handle increased business.

➤ Are open to following our proven frameworks and strategies.

✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

👉 https://calendly.com/lisanne-2/discovery-call-growth-partner

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

LinkedIn: https://www.linkedin.com/in/lisanne-murphy/

See you next week on The Marketing Matrix!

Lisanne Murphy speaks with Aaron Robbins, co-founder of Intrinsic First and creator of Proactor, a role-play software built for leadership development. Aaron shares his journey from mechanical engineering into leadership roles, his deep interest in motivation theory, and how these experiences led to the creation of Proactor. The conversation highlights why consistent practice is critical in leadership training, along with real-world insights into the sales and marketing challenges faced by tech-driven solutions.

Keywords

Marketing Matrix, Aaron Robbins, Intrinsic First, Proactor, leadership development, motivation theory, role-play software, sales challenges, tech industry, practice in training

Takeaways

• Aaron Robbins transitioned from mechanical engineering to leadership roles.
• Proactor is a role-play software for leadership development.
• Motivation theory is foundational to Aaron's work.
• Practice is crucial in leadership training.
• Sales and marketing are challenging in the tech industry.
• Intrinsic First aims to improve workplace environments.
• AI accelerates capabilities in software development.
• Aaron values practice and feedback in learning.
• Proactor offers universal leadership training frameworks.
• Aaron balances multiple roles and projects.

Chapters

• 00:00:01 Introduction to Aaron Robbins
• 00:00:26 Aaron's Journey to Leadership
• 00:00:49 The Development of Proactor
• 00:02:30 Challenges in Sales and Marketing
• 00:03:00 The Role of Practice in Leadership
• 00:03:30 Balancing Multiple Roles
  

FOLLOW AARON!

https://intrinsicfirst.com; https://proactr.com
https://www.linkedin.com/company/proactr
https://www.linkedin.com/company/intrinsic-first

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST

For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ The capability to rapidly scale with systems.

➤ An increase in sales and revenue within the first 90 days of working together.

➤ A 12-month execution plan that accumulates free cash flow.

➤ The ability to stop wasting money on sales and marketing initiatives that don’t work

✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ Have satisfied customers and a proven track record.

➤ Established product-market-fit

➤ Have the capacity to handle increased business.

➤ Are open to following our proven frameworks and strategies.

✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

👉 https://calendly.com/lisanne-2/discovery-call-growth-partner

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

LinkedIn: https://www.linkedin.com/in/lisanne-murphy/

See you next week on The Marketing Matrix!

Summary

In this conversation, Ernesto Chanona discusses the critical distinctions between marketing and business development, emphasizing the challenges that arise from their separation within organizations. He highlights the importance of empowering clients to manage their own business development efforts, aiming for a sustainable operational model that reduces dependency on external support.

Keywords

marketing, business development, client empowerment, operations, business strategy

Takeaways

• Ernesto Chanona emphasizes the importance of aligning marketing with business development goals.
• Cultural competency is crucial for international business success.
• The life sciences industry faces challenges due to funding shifts post-pandemic.
• Ernesto's journey from education to entrepreneurship highlights adaptability.
• American Business Development Corporation focuses on sustainable business development strategies.
• Networking and partnerships are key to business growth.
• Ernesto shares his passion for teaching and cultural exchange.
• The role of business development in client acquisition is highlighted.
• Ernesto discusses the impact of geopolitical factors on investment.
• The importance of genuine connections in business is emphasized.
  

Chapters

• 00:00:01 Introduction and Sponsor
• 00:00:34 Guest Introduction: Ernesto Chanona
• 00:01:19 Ernesto's Journey and Insights
• 00:02:11 Business Development Strategies
• 00:04:55 Career Path and Challenges
• 00:08:29 Entrepreneurship and Growth
• 00:11:03 Client Services and Partnerships
• 00:16:33 Lead Generation and Conferences
• 00:21:40 Differentiators and Industry Trends
• 00:27:55 Future Initiatives and Cultural Competency
  

FOLLOW ERNESTO : https://www.linkedin.com/in/ernestochanona/

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST

For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ The capability to rapidly scale with systems.

➤ An increase in sales and revenue within the first 90 days of working together.

➤ A 12-month execution plan that accumulates free cash flow.

➤ The ability to stop wasting money on sales and marketing initiatives that don’t work

✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ Have satisfied customers and a proven track record.

➤ Established product-market-fit

➤ Have the capacity to handle increased business.

➤ Are open to following our proven frameworks and strategies.

✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

👉 https://calendly.com/lisanne-2/discovery-call-growth-partner

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

LinkedIn: https://www.linkedin.com/in/lisanne-murphy/

See you next week on The Marketing Matrix!

Summary

Steve’s path from industry practitioner to trusted Salesforce consultant takes center stage in this Marketing Matrix conversation with Lisanne Murphy. Drawing from his early experience as a Salesforce user in the mortgage space, Steve explains how those hands-on insights led him to launch Opti and support organizations in building smarter, more scalable systems.

Throughout the discussion, he breaks down the importance of translating business needs into clear technical solutions, uncovering process gaps, and collaborating closely with teams to drive real impact. The episode also touches on how AI is shaping modern operations and why empowering clients to confidently manage their own systems is key to long-term, sustainable growth.

Keywords

AI, Salesforce, business growth, consulting, technology solutions, process optimization, client engagement, value creation, operational efficiency, marketing strategies

Takeaways

AI can create sustainable revenue and year-over-year growth.

Understanding the client's needs is crucial for effective solutions.

The gap between technology and business is often a language problem.

Outsider perspectives can provide valuable insights into business processes.

Value creation should be the primary focus of consulting services.

Client ownership is essential for successful implementation of solutions.

AI needs clear direction to be effective in business applications.

Empowering clients leads to better long-term outcomes.

Identifying process inefficiencies can save significant time and resources.

Building a collaborative relationship with clients enhances success.

Chapters

00:00 Unlocking Business Potential with AI

02:12 Steve's Journey: From User to Consultant

06:14 The Language of Business and Technology

09:06 Identifying Process Inefficiencies

11:11 Value Creation through Collaboration

13:53 Client Engagement and Ownership

16:22 Real-World Success Stories

20:45 Leveraging AI for Business Growth

24:31 Empowering Clients for Sustainable Success

27:09 What Sets Opti Apart?

28:51 Future Goals and Growth Strategies

FOLLOW STEVE: https://opptyunlimited.com/

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST

For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ The capability to rapidly scale with systems.

➤ An increase in sales and revenue within the first 90 days of working together.

➤ A 12-month execution plan that accumulates free cash flow.

➤ The ability to stop wasting money on sales and marketing initiatives that don’t work

✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ Have satisfied customers and a proven track record.

➤ Established product-market-fit

➤ Have the capacity to handle increased business.

➤ Are open to following our proven frameworks and strategies.

✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

👉 https://calendly.com/lisanne-2/discovery-call-growth-partner

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

LinkedIn: https://www.linkedin.com/in/lisanne-murphy/

See you next week on The Marketing Matrix!

In this episode of the Marketing Matrix, host Lisanne Murphy interviews Emilia D'Anzica, a seasoned leader in B2B SaaS and customer success. Emilia shares her journey from starting in tech with a degree in Canadian Studies to becoming a successful entrepreneur with multiple company exits. She discusses the challenges women face in tech, the importance of passion in business, and her current focus on leadership coaching with an emphasis on well-being. Emilia also highlights the significance of surrounding oneself with the right team and the value of taking time to rest and reflect.

Keywords

Marketing Matrix, Lisanne Murphy, Emilia D'Anzica, B2B SaaS, customer success, women in tech, entrepreneurship, leadership coaching, well-being, business exits

Takeaways

• Emilia D'Anzica emphasizes the importance of passion in business.
• Women in tech still face significant challenges, according to Emilia.
• Surrounding yourself with the right team is crucial for success.
• Taking time to rest and reflect is vital for personal and professional growth.
• Emilia's journey from Canadian Studies to tech highlights diverse career paths.
• Leadership coaching with a focus on well-being is Emilia's current passion.
• Emilia has successfully exited multiple companies, sharing her insights.
• The role of women in tech and entrepreneurship is evolving but still challenging.
• Emilia values the importance of saying no and focusing on core strengths.
• Emilia's gardening and personal time contribute to her overall well-being.
  

Title Options

• Empowering Women in Tech: Emilia D'Anzica's Journey
• From Canadian Studies to Tech Success: Emilia's Story
• Leadership and Well-being: Insights from Emilia D'Anzica
• The Importance of Passion in Business with Emilia D'Anzica
• Overcoming Challenges: Women in Tech and Entrepreneurship
• Building the Right Team: Emilia D'Anzica's Advice
• Rest and Reflection: Keys to Success with Emilia D'Anzica
• Navigating Business Exits: Lessons from Emilia D'Anzica
• Saying No and Focusing: Emilia D'Anzica's Strategy
• Gardening and Growth: Emilia D'Anzica's Personal Insights
  

Chapters

• 00:00:01 Introduction and Sponsor Message
• 00:00:47 Meet Emilia D'Anzica
• 00:01:56 Emilia's Journey in Tech
• 00:04:59 Challenges for Women in Tech
• 00:10:08 Passion and Business Success
• 00:19:29 Current Ventures and Well-being Focus

FOLLOW EMILIA :

https://www.linkedin.com/in/emiliadanzica/

www.emiliaspeakscx.com

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST

For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ The capability to rapidly scale with systems.

➤ An increase in sales and revenue within the first 90 days of working together.

➤ A 12-month execution plan that accumulates free cash flow.

➤ The ability to stop wasting money on sales and marketing initiatives that don’t work

✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ Have satisfied customers and a proven track record.

➤ Established product-market-fit

➤ Have the capacity to handle increased business.

➤ Are open to following our proven frameworks and strategies.

✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

👉 https://calendly.com/lisanne-2/discovery-call-growth-partner

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

LinkedIn: https://www.linkedin.com/in/lisanne-murphy/

See you next week on The Marketing Matrix!