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The Marketing Matrix

The Marketing Matrix

By: Lisanne Murphy
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 Are you an online entrepreneur, wading through the bottomless sea of experts and amateurs dishing out large servings of (mis)information. Knowing what will actually make a difference in your business and how to implement the gems requires more time than any of us has! Join Lisanne Murphy, social media agency owner and secret tactic adventurer, as she uncovers the best entrepreneurial minds to demystify the nitty-gritty marketing secrets that make all the difference in actual businesses. These strategies deliver the perfect cocktail of behavioral science and street smarts that are changing the landscape of dream customer definition, message crafting, offer creation, Dream 100 activity, content creation, sales conversion, and traffic profitability. Listen in as she puts these tactical and tangible tools to the test in her own agency and pulls back the curtain to reveal the path to becoming an online legend.2019 The Marketing Matrix Economics Leadership Management & Leadership Marketing Marketing & Sales Personal Development Personal Success
Episodes
  • Balancing Risk and Opportunity with Forrest Jinks : TMM 142

    Balancing Risk and Opportunity with Forrest Jinks : TMM 142
    Jan 26 2026
    SummaryIn this episode of the Marketing Matrix, host Lisanne Murphy interviews Forrest Jinks, founder and CEO of Altus Equity Group. They discuss Forrest's journey in real estate, from his early days of investing to building a company managing over $600 million in assets. Forrest shares insights on the challenges and lessons learned during the Great Recession, the importance of solving problems for clients, and the value of private equity real estate investments. The conversation also touches on the responsibilities of running a large investment firm and the importance of maintaining strong client relationships. KeywordsMarketing Matrix, Lisanne Murphy, Forrest Jinks, Altus Equity Group, real estate investing, private equity, Great Recession, client relationships, investment strategies, problem-solving Takeaways Forrest Jinks emphasizes the importance of solving problems for clients to create value.The Great Recession was a pivotal moment that shaped Altus Equity Group's investment philosophy.Private equity real estate offers better returns due to its long-term focus and lack of liquidity.Forrest's journey began with a small, rundown house, teaching him valuable lessons in real estate.Maintaining strong client relationships is crucial for long-term success in investment firms.Forrest highlights the need for transparency and alignment with investors' interests.The transition from developer to investor mindset was key to Altus's growth.Forrest's decision to build a company was driven by the desire for lasting impact beyond himself.Real estate investing requires understanding market dynamics and adapting to changes.Forrest's story illustrates the balance between risk and opportunity in real estate. Chapters 00:00:01 Introduction and Sponsor Message00:00:30 Welcome to the Marketing Matrix00:00:58 Introducing Forrest Jinks00:02:10 Forrest's Real Estate Journey00:03:44 Lessons from the Great Recession00:05:44 Transition to Private Equity00:08:05 Forrest's Early Entrepreneurial Ventures00:11:42 Real Estate Investment Strategies00:19:05 Challenges and Responsibilities00:27:36 Client and Customer Relationships00:30:55 Why Private Equity Real Estate?00:36:24 Building a Lasting Company FOLLOW FORREST JINKS! https://www.altusequity.com/https://www.altusequity.com/altus-opportunity-fund/ THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste. ✅ IF WE WORK TOGETHER, YOU’LL GAIN:➤ The capability to rapidly scale with systems.➤ An increase in sales and revenue within the first 90 days of working together.➤ A 12-month execution plan that accumulates free cash flow.➤ The ability to stop wasting money on sales and marketing initiatives that don’t work✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level. ✅ WHAT’S NEEDED TO WORK TOGETHER:➤ Have satisfied customers and a proven track record.➤ Established product-market-fit➤ Have the capacity to handle increased business.➤ Are open to following our proven frameworks and strategies.✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.👉 https://calendly.com/lisanne-2/discovery-call-growth-partnerYou can also follow Lisanne on the socials:Instagram: https://www.instagram.com/lisannemurphyhq/Facebook: https://www.facebook.com/lisanne.murphy.3LinkedIn: https://www.linkedin.com/in/lisanne-murphy/See you next week on The Marketing Matrix!
    Show More Show Less
    40 mins
  • Lead Generation Strategies for Success with Benoy Tamang : TMM 141

    Lead Generation Strategies for Success with Benoy Tamang : TMM 141
    Jan 21 2026

    Summary

    This episode, sponsored by Lumina Growth Lab, explores strategies for professional learning and development consultants to achieve steady lead flow, consistent revenue, and scalability. The discussion highlights the importance of strategic decisions and AI technologies in creating sustainable growth.


    Keywords


    Lumina Growth Lab, professional learning, development consultants, lead flow, revenue, scalability, AI technologies, strategic decisions, sustainable growth, business potential


    Takeaways


    • Lumina Growth Lab helps consultants with lead flow and revenue.
    • Strategic decisions are key to business growth.
    • AI technologies enable sustainable revenue generation.
    • Healthy margins allow for more strategic decisions.
    • Frustration often arises from reliance on word-of-mouth growth.
    • Adding new lead generation channels is crucial.
    • AI makes growth cheaper than ever before.
    • Consistent revenue leads to business scalability.
    • Connecting on LinkedIn can unlock business potential.
    • Support and strategy are essential for confidence in growth.




    Chapters


    • 00:00:01 Introduction to Lumina Growth Lab
    • 00:00:19 Challenges Faced by Consultants
    • 00:00:26 Strategies for Sustainable Growth
    • 00:00:39 Connecting for Business Potential



    FOLLOW BENOY!


    https://www.linkedin.com/in/benoytamang/



    THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST


    For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.


    ✅ IF WE WORK TOGETHER, YOU’LL GAIN:

    ➤ The capability to rapidly scale with systems.

    ➤ An increase in sales and revenue within the first 90 days of working together.

    ➤ A 12-month execution plan that accumulates free cash flow.

    ➤ The ability to stop wasting money on sales and marketing initiatives that don’t work


    ✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.


    ✅ WHAT’S NEEDED TO WORK TOGETHER:

    ➤ Have satisfied customers and a proven track record.

    ➤ Established product-market-fit

    ➤ Have the capacity to handle increased business.

    ➤ Are open to following our proven frameworks and strategies.

    ✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

    👉 https://calendly.com/lisanne-2/discovery-call-growth-partner

    You can also follow Lisanne on the socials:

    Instagram: https://www.instagram.com/lisannemurphyhq/

    Facebook: https://www.facebook.com/lisanne.murphy.3

    LinkedIn: https://www.linkedin.com/in/lisanne-murphy/


    See you next week on The Marketing Matrix
    Show More Show Less
    36 mins
  • The Execution Gap: A Barrier to Success with Bryon Morrison : TMM 140

    The Execution Gap: A Barrier to Success with Bryon Morrison : TMM 140
    Jan 19 2026

    In this episode of the Marketing Matrix, host Lisanne Murphy is joined by Bryon Morrison, co-founder and CEO of Proxy. They discuss the challenges and strategies for small to medium-sized businesses (SMBs) in scaling and preparing for exits. Bryon shares insights on the importance of operational excellence, the execution gap, and how Proxy helps businesses thrive by embedding strategists and integrators. The conversation also touches on the unique approach of Proxy in providing continuous support and the significance of strategic partnerships.


    Keywords

    Marketing Matrix, Bryon Morrison, Proxy, SMBs, scaling, exits, operational excellence, execution gap, strategists, integrators, strategic partnerships


    Takeaways

    • Operational excellence is key for SMBs to scale and prepare for exits.
    • Proxy embeds strategists and integrators to help businesses thrive.
    • The execution gap is a common challenge for SMB leaders.
    • Strategic partnerships are crucial for Proxy's success.
    • Proxy offers a unique approach with continuous support.
    • Brian Morrison emphasizes the importance of operational discipline.
    • Proxy focuses on pre-due diligence for business readiness.
    • The role of Proxy is to act as an executive multiplier.
    • Proxy's model includes flat rate pricing and no long-term contracts.
    • Brian Morrison shares insights on category creation challenges.


    Chapters

    • 00:00:01 Introduction to Lumina Growth Lab
    • 00:00:25 Welcome to the Marketing Matrix
    • 00:00:53 Introducing Brian Morrison
    • 00:02:36 Brian's Journey and Experience
    • 00:06:00 Challenges and Strategies for SMBs
    • 00:09:00 Proxy's Unique Approach
    • 00:12:27 Operational Excellence and Execution Gap
    • 00:17:20 Proxy's Role and Continuous Support
    • 00:25:09 Category Creation and Strategic Partnerships
    • 00:31:46 Future Goals and Rebranding



    FOLLOW BRYRON!

    https://proxxy.com/

    https://leaderslist.show/

    https://www.linkedin.com/in/bryonmorrison/

    https://www.youtube.com/@leaderslist


    THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST

    For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.


    ✅ IF WE WORK TOGETHER, YOU’LL GAIN:

    ➤ The capability to rapidly scale with systems.

    ➤ An increase in sales and revenue within the first 90 days of working together.

    ➤ A 12-month execution plan that accumulates free cash flow.

    ➤ The ability to stop wasting money on sales and marketing initiatives that don’t work

    ✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.

    ✅ WHAT’S NEEDED TO WORK TOGETHER:

    ➤ Have satisfied customers and a proven track record.

    ➤ Established product-market-fit

    ➤ Have the capacity to handle increased business.

    ➤ Are open to following our proven frameworks and strategies.

    ✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

    👉 https://calendly.com/lisanne-2/discovery-call-growth-partner

    You can also follow Lisanne on the socials:

    Instagram: https://www.instagram.com/lisannemurphyhq/

    Facebook: https://www.facebook.com/lisanne.murphy.3

    LinkedIn: https://www.linkedin.com/in/lisanne-murphy/

    See you next week on The Marketing Matrix!
    Show More Show Less
    36 mins
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