What happens to your personal brand when you run multiple businesses, wear multiple hats, and show up in completely different spaces, all at the same time? In this episode, Lida Citroën sits down with Rani Alfers, entrepreneur, insurance agency owner, skincare brand owner, and host of the Working Women Mentor Podcast, to explore one of the most common challenges professionals with multiple businesses, or that manage several teams face: how to build a personal brand that’s clear, credible, and authentically yours, even when your ventures look nothing alike. Rani brings a refreshing and deeply human perspective on what it really means to show up as yourself across industries, roles, and responsibilities, without losing your voice, your values, or your sense of self in the process. In this episode, you will learn: • How to find the single through line that connects all your ventures to one clear personal brand • Why the "professional voice" trap is costing you connection and credibility • How AI is reshaping personal branding and why your authentic voice matters more than ever Whether you are juggling multiple businesses, navigating different professional roles, or simply trying to figure out how to show up consistently as yourself, this conversation is for you! Links from this episode

The New Rules of Influence

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Every leader thinks it won't happen to them, until it does… What do you do when your reputation, the one you've spent years building, is suddenly on the line?

In this episode, Lida Citroën tackles one of the most emotionally charged and professionally complex challenges a leader can face: a reputation crisis. Whether you made a mistake, were in the wrong place at the wrong time, or became the target of a smear campaign, everything you stand for is now in question, and how you respond next matters greatly.

Drawing from 20+ years of reputation repair work and her book, Control the Narrative, Lida walks you through the real emotional and professional impact of a reputation crisis, on you and on those around you, and shares the step-by-step framework she uses with her executive coaching clients to navigate it.

In this episode, you'll learn:

• Why isolating and removing your social media can make things worse

• How to separate emotion from fact when everything feels catastrophic

• What an "apology tour" looks like, and when you need one

• When to consider legal action (and when not to)

• How to rebuild your presence and protect your reputation going forward

Whether you're in crisis right now, know someone who is, or want to be prepared in case it ever happens, this episode is for you. Links from this episode Reputation Repair Coaching Control The Narrative Stay connected LinkedIn YouTube Instagram Facebook

Your online presence can open doors for you before you even walk into the room. In this episode, Lida Citroën sits down with 3x LinkedIn Top Voice, retired U.S Army Sergeant Major, and founder of HireMilitary, Michael Quinn, to discuss what it really takes to build influence, trust, and meaningful professional relationships online that open doors in your career. Together, they unpack: • Why LinkedIn is more than a digital resume • How to create trust and credibility online • Mistakes leaders make when building an online presence • How leaders can build authentic visibility without oversharing • Why consistency matters more than perfection • The role of engagement in building influence at scale Michael shares the exact networking and engagement strategies that helped him grow one of the most respected professional communities on LinkedIn. If you’re a leader, executive, entrepreneur, or military veteran trying to strengthen your reputation and visibility in today’s digital world, this conversation is packed with practical insights you can apply immediately. Links from this episode:

• The Human Advantage: Elevating Executive Presence & Influence in the Age of AI

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