Episodes

  • How a Solo Dev Hit 10K MRR With a Physical Product

    How a Solo Dev Hit 10K MRR With a Physical Product
    Jul 4 2026
    Episode 91 of The Indie Hacker Podcast dives into an unconventional path to $10K MRR: selling a physical product alongside a SaaS. Lucas and Luna examine the story of a solo developer who paired a simple web app with a printed journal, using the tactile item to drive recurring subscriptions. They break down the economics—how a $25 journal with a $15 monthly subscription hit $10,000 in monthly recurring revenue within eight months—and discuss the logistics of inventory, shipping, and customer retention. The hosts explore why physical products can reduce churn, how the journal became a marketing tool, and the surprising lesson that low-tech add-ons can boost high-tech businesses. This episode challenges the pure-digital dogma of indie hacking and offers a tangible strategy for solo devs looking to stand out. #IndieHacker #SaaS #PhysicalProduct #SoloDeveloper #10KMRR #Subscription #Journal #Retention #Churn #Ecommerce #Bootstrapping #MicroSaaS #CustomerRetention #ProductStrategy #BusinessModel #RevenueGrowth #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    10 mins
  • How a Solo Dev Hit 10K MRR With a Desktop App That Replaces Spreadsheets

    How a Solo Dev Hit 10K MRR With a Desktop App That Replaces Spreadsheets
    Jul 4 2026
    In episode 90 of The Indie Hacker Podcast, Lucas and Luna dive into the story of a solo developer who built a desktop app that replaces spreadsheets for small business accounting. They break down how the founder discovered the niche by talking to local accountants, why he chose Electron and SQLite for a lightweight but offline-capable product, and how a 'pay what you want' launch on Hacker News brought in 1,200 users in the first week. The hosts discuss the economics of a $49 one-time purchase model versus SaaS subscriptions, and why this indie hacker deliberately avoids venture capital. They also share how the app's simple, non-cloud approach appeals to privacy-conscious freelancers. Plus, Luna questions whether a one-time payment model can sustain long-term growth without recurring revenue. A detailed look at a counterintuitive path to ten thousand dollars in monthly recurring revenue. #IndieHacker #SoloDeveloper #DesktopApp #Spreadsheet #Accounting #Electron #SQLite #PayWhatYouWant #HackerNews #Bootstrapped #NoVC #Privacy #Freelancer #OneTimePurchase #MRR #Technology #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    9 mins
  • How a Solo Dev Hit 10K MRR With a Product That Sells AI Prompts

    How a Solo Dev Hit 10K MRR With a Product That Sells AI Prompts
    Jul 3 2026
    This episode of The Indie Hacker Podcast dives into the story of a solo developer who built a marketplace for AI prompts and hit $10,000 in monthly recurring revenue within eight months. We explore how he identified the niche, leveraged existing AI tools rather than building his own model, and used a combination of affiliate partnerships and content marketing to acquire customers without a sales team. We also discuss the challenges of maintaining quality control in user-generated content and the economics of running a two-sided marketplace as a solo founder. Plus, we touch on the broader trend of AI 'wrappers' and whether they represent sustainable businesses or fleeting opportunities. If you're a developer looking for a side project idea that capitalizes on the current AI wave without needing deep machine learning expertise, this episode offers a concrete blueprint. #SoloDeveloper #SaaS #MRR #AIPrompts #Marketplace #IndieHacker #Bootstrapping #NoCode #ContentMarketing #AffiliateMarketing #AIWrappers #SideProject #Technology #BusinessPodcast #FexingoBusiness #IndieHackerPodcast #Startup #Entrepreneurship Keep every episode free: buymeacoffee.com/fexingo
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    11 mins
  • How a Solo Dev Hit 10K MRR With a Micro-SaaS That Scrapes Twitter

    How a Solo Dev Hit 10K MRR With a Micro-SaaS That Scrapes Twitter
    Jul 3 2026
    Episode 88 of The Indie Hacker Podcast dives into the story of Taylor, a solo developer who built a micro-SaaS called TweetGenie that scrapes Twitter data to help creators optimize their posting schedules. Taylor reached $10K MRR in 11 months with zero funding, no paid ads, and a product that does exactly one thing: tells you the best time to tweet based on your followers' activity patterns. Lucas and Luna break down how TweetGenie's simple API integration with Twitter's v2 API works, why Taylor chose to charge $9 per month (and never raised it), and how a single tweet from a well-known creator drove 80% of his initial user base. They also discuss the risks of relying on a single platform, the technical challenges of rate limits, and why Taylor's biggest mistake was not charging more from day one. A focused look at how a narrow, utility-first tool can win in a noisy market. #MicroSaaS #TwitterAPI #SoloDev #TweetGenie #10KMRR #IndieHacker #SaaS #SideProject #Bootstrapping #APIFirst #Revenue #ContentCreators #SocialMedia #Tech #FexingoBusiness #BusinessPodcast #IndieHackerPodcast #Fexingo Keep every episode free: buymeacoffee.com/fexingo
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    8 mins
  • How a Solo Dev Hit 10K MRR With a SaaS That Sells to Other SaaS Companies

    How a Solo Dev Hit 10K MRR With a SaaS That Sells to Other SaaS Companies
    Jul 2 2026
    In Episode 87 of The Indie Hacker Podcast, Lucas and Luna dive into the story of a solo developer who reached $10,000 monthly recurring revenue by building a lightweight API monitoring tool specifically for other SaaS companies. They break down how the founder identified a pain point from his own experience as a developer, launched a bare-bones MVP on Twitter with just a few lines of code, and grew to 200 paying customers without any venture capital. The hosts discuss pricing strategy, the surprising power of selling to technical buyers who value reliability over flashy features, and why this approach works especially well in 2026 when many SaaS teams are looking to cut costs by replacing expensive enterprise monitoring suites with smaller, focused tools. They also explore the trade-offs of building for developers versus general consumers, and the role of transparent uptime stats as a marketing asset. This episode offers concrete lessons for any indie hacker considering a B2B SaaS product in the dev tools space. #IndieHacker #SaaS #SoloDeveloper #APIMonitoring #DeveloperTools #B2BSaaS #Bootstrapping #10KMRR #ProductLedGrowth #MicroSaaS #TechnicalFounders #RevenueGrowth #UptimeMonitoring #SideProject #NoVentureCapital #Technology #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    10 mins
  • How a Solo Dev Hit 10K MRR With a Product Hunt Launch and Nothing Else

    How a Solo Dev Hit 10K MRR With a Product Hunt Launch and Nothing Else
    Jul 2 2026
    In this episode, Lucas and Luna break down the story of a solo developer who reached $10,000 in monthly recurring revenue from a single Product Hunt launch — with no prior audience, no social media presence, and zero paid ads. They walk through the exact launch strategy: a polished landing page, a targeted list of 50 early supporters, and a follow-up email sequence that converted launch-day visitors into paying customers. The hosts also discuss why Product Hunt works for certain types of products (developer tools, simple utilities) and why it's a gamble for others. Specific metrics covered: how the dev got 1,200 upvotes, a 15% conversion rate from free sign-ups to paid, and an average deal size of $29 per month. Lucas and Luna also talk about the importance of timing your launch to avoid big competitors and how to sustain growth after the initial spike. This is a practical, no-fluff episode for anyone considering Product Hunt as a primary growth channel. #ProductHunt #SoloDev #10KMRR #SaaS #Bootstrapping #IndieHacker #LaunchStrategy #GrowthHacking #NoMarketingBudget #DeveloperTool #Technology #Business #Startup #FexingoBusiness #BusinessPodcast #IndieHackerPodcast #SoloDeveloper #SideProject Keep every episode free: buymeacoffee.com/fexingo
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    8 mins
  • How a Solo Dev Hit 10K MRR With a CLI Tool and No UI

    How a Solo Dev Hit 10K MRR With a CLI Tool and No UI
    Jul 1 2026
    In this episode, Lucas and Luna explore the story of a solo developer who built a command-line interface tool for developers, reaching $10,000 in monthly recurring revenue without a single user interface. The episode dives into how he found product-market fit by solving a specific pain point: automating database migrations for teams using PostgreSQL. They discuss his pricing strategy, distribution through GitHub and developer communities, and the surprising fact that most of his customers never asked for a UI. The conversation also touches on the challenges of supporting non-technical users, the importance of documentation, and why a CLI-first approach can be a viable alternative to building a full SaaS dashboard. #SoloDev #CLITool #10KMRR #Bootstrapped #SaaS #PostgreSQL #DatabaseMigrations #NoUI #DeveloperTools #IndieHacker #CommandLine #ProductMarketFit #GitHub #PricingStrategy #Documentation #Tech #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    9 mins
  • How a Solo Dev Hit 10K MRR by Selling to Universities

    How a Solo Dev Hit 10K MRR by Selling to Universities
    Jul 1 2026
    Episode 84 of The Indie Hacker Podcast dives into a fresh playbook: selling SaaS to universities as a solo developer. Lucas and Luna unpack the story of a solo dev who built a simple syllabus-sharing tool called CourseFlow, hit $10K MRR by licensing it directly to university departments, and did it without any VC funding or a dedicated sales team. They break down the specific tactics — starting with one professor, leveraging academic conferences for distribution, and pricing per course — that made it work. Along the way, they discuss how university procurement differs from B2B or B2C, why the academic calendar creates predictable revenue spikes, and what any indie hacker can learn about selling into slow-moving but high-retention verticals. This episode is packed with concrete numbers, including a $500 per-course annual license and a 90% retention rate. If you've ever wondered whether your dev tool or niche SaaS could find a home in higher ed, this is a practical blueprint. #IndieHacker #SaaS #SoloDeveloper #10KMRR #UniversitySales #CourseFlow #HigherEd #AcademicProcurement #Bootstrapping #NoCode #B2BSaaS #EdTech #RevenueGrowth #Subscription #Technology #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    9 mins