How a Solo Dev Hit 10K MRR by Selling to Universities

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How a Solo Dev Hit 10K MRR by Selling to Universities

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Episode 84 of The Indie Hacker Podcast dives into a fresh playbook: selling SaaS to universities as a solo developer. Lucas and Luna unpack the story of a solo dev who built a simple syllabus-sharing tool called CourseFlow, hit $10K MRR by licensing it directly to university departments, and did it without any VC funding or a dedicated sales team. They break down the specific tactics — starting with one professor, leveraging academic conferences for distribution, and pricing per course — that made it work. Along the way, they discuss how university procurement differs from B2B or B2C, why the academic calendar creates predictable revenue spikes, and what any indie hacker can learn about selling into slow-moving but high-retention verticals. This episode is packed with concrete numbers, including a $500 per-course annual license and a 90% retention rate. If you've ever wondered whether your dev tool or niche SaaS could find a home in higher ed, this is a practical blueprint. #IndieHacker #SaaS #SoloDeveloper #10KMRR #UniversitySales #CourseFlow #HigherEd #AcademicProcurement #Bootstrapping #NoCode #B2BSaaS #EdTech #RevenueGrowth #Subscription #Technology #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

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