Crafting your stories and getting them out to the world is how your business stands out from the crowd. Whether you've driven tuktuks a thousand miles across India, bought a beach and turned it into a dive resort or overcome impossible hurdles in life journalists and audiences LOVE a unique story.

This week's guest is journalist and PR expert Carol Driver who, as female editor of MailOnline knows exactly how the world of PR works and how it can be leveraged for consistent success in business.

From creating visibility, through building credibility and becoming famous in your sector, Carol and Sophie discuss the ways every business can benefit from a strategic PR campaign founded on personal, crafted storytelling.

00:00 Introduction to PR and Personal Branding

06:01 The Importance of PR for Business Growth

11:53 Crafting Your Story for Effective PR

18:06 Strategies for Successful PR Engagement

21:11 Strategic PR: Aligning Stories with Publications

24:21 The Value of Media Exposure: Beyond Monetary Gains

26:55 Navigating Media Relations: Managing Expectations and Reputation

29:55 Creative PR Strategies: Sponsorships and Visibility

32:47 Unique Experiences: Leveraging Adventures for PR

35:58 Building a PR Strategy: The Consistency Club Launch

• Carol Driver's Website
• How to Make the Headlines Facebook Group

Get your tickets for Business by the Beach in Bournemouth – 31st July HERE: https://thehappyinvestor.co.uk/sophies-investing-club

Want to learn directly from Sophie and scale your business THIS YEAR? The waitlist is now open with limited spaces for the low-price cohort 👉🏼 https://thehappyinvestor.co.uk/fm-waitlist

Hosted on Acast. See acast.com/privacy for more information.

Esther Lara was a senior NHS nurse, pregnant, with a history of miscarriages — and her employer told her to take the COVID vaccine or lose her job!

Maternity leave gave her the first bit of breathing space she'd had in years, and she used it to ask herself: 'if nursing disappeared tomorrow, what would I do?'.

Three years later, she has replaced her nursing income through property, raised £100k for her first BRRRR project from a stranger on Instagram and a Channel 4 documentary, and is scaling into HMOs while running a healthcare consultancy on the side!

In this episode, Sophie and Esther get into the practical stuff: how the BRRRR model actually works, how to figure out what your first project should be (and why it depends entirely on your income goal), and why Esther thinks Rent2Rent as a stepping stone is often slower than just learning to raise capital directly.

They also talk about what it's actually like to pick up the keys on a project before you've secured the refurb money and discuss whether that's brave or completely reckless!!

If you've been thinking about getting into property investing but don't have a pot of cash sitting ready, this one is worth your time.

00:00 Esther's story: nurse, pregnancy, and an ultimatum

01:31 Why maternity leave changed everything

02:36 How she got started: rent to rent and Airbnb

03:35 The penny drop moment — doing the maths

06:11 How she raised her first £100k with no experience

07:17 Her first investor: a stranger from Instagram

08:50 How a Channel 4 documentary helped her raise the rest

10:31 The BRRRR model explained simply

11:11 Why the first raise is always the hardest

16:30 How to choose your first project based on your income goal

Get your tickets for Business by the Beach in Bournemouth – 31st July HERE: https://thehappyinvestor.co.uk/sophies-investing-club

Want to learn directly from Sophie and scale your business THIS YEAR? The waitlist is now open with limited spaces for the low-price cohort 👉🏼 https://thehappyinvestor.co.uk/fm-waitlist

Hosted on Acast. See acast.com/privacy for more information.

If you've been training hard, eating less, and feeling like your body has completely stopped cooperating — this episode is one for you!

Kat Williams has been working in women's fitness for 30 years; she's a certified menopause coach, advanced personal trainer, and the founder of Zestfit — a fitness business she started by teaching Zumba classes for young mums all the way to an 80-woman studio. Now she works online, helping women in midlife actually feel good with easy, approachable training and knowledge.

In this conversation, Sophie and Kat talk about why everything you used to do to stay in shape stops working in your 40s and what to do differently. They get into protein (most women are eating nowhere near enough), strength training as a non-negotiable, why rest days are where results actually happen, and how to stop letting diet culture make you feel like a failure.

Learn everything about what Kat can do for you on her website: https://www.zestfit.co.uk/

00:26 Kat's background & how Zestfit began 06:25 Where to start if you're out of shape 08:00 Why strength training is non-negotiable 10:02 Protein — why most women aren't eating enough 13:17 The only supplements worth spending money on 14:50 Intermittent fasting — does it work? 19:55 How menopause changes how you should train 20:37 Why rest days are where results happen

Get your tickets for Business by the Beach in Bournemouth – 31st July HERE: https://thehappyinvestor.co.uk/sophies-investing-club

Want to learn directly from Sophie and scale your business THIS YEAR? The waitlist is now open with limited spaces for the low-price cohort 👉🏼 https://thehappyinvestor.co.uk/fm-waitlist

Hosted on Acast. See acast.com/privacy for more information.