On this episode of the On The Rise Podcast, host Jeremy sits down with Jon Ostenson — founder and CEO of FranBridge Consulting, top 1% franchise consultant, and author of the bestseller Non-Food Franchising. Drawing on his own corporate exit and years leading the Shelf Genie franchise system, Jon dispels the myth that franchising means food and fitness, and unpacks the booming world of home and property service brands. He covers how franchising mitigates startup risk, what separates successful owners from strugglers, financing options like SBA loans and the ROBS program, and why so many real estate investors are diversifying into franchises. A practical conversation for anyone weighing business ownership.

00:00 Introduction 01:08 Jon's Path Into Franchising 02:32 Why Franchising Attracts High Earners 05:50 Debunking the Non-Food Myth 07:52 Franchise vs. Starting From Scratch 11:00 Who Should (and Shouldn't) Buy a Franchise 13:55 Side Hustle to Full-Time Owner 15:57 Why Real Estate Investors Are Diversifying 20:27 Surprising Franchise Success Stories 25:58 Financing: SBA Loans and the ROBS Program 27:29 The Future of Franchising

On this episode of the On The Rise Podcast, host Nick Stromwall sits down with Bill Haley — Phoenix real estate professional, former headmaster, and father of ten — for the Faith Driven Leaders series. Bill shares how a sudden demotion forced him to anchor his identity in God rather than his job, why he pivoted from education into real estate, and how he and his wife Maureen lead a thriving household of twelve. He speaks candidly about walking with a son through a decade of addiction, the daily rhythms that keep his marriage first, and the legacy his father left behind. A grounded conversation on faith, family, and leading with character.

In this episode of the On The Rise Podcast, the tables are turned as Maria Zondervon — a seasoned passive real estate investor who has worked with multiple operators and asset classes — sits down with Rise48 Equity VP of Capital Formation Jeremy Dyer to ask him the question investors really want answered: why did you stop investing across dozens of operators and go all in with one? Jeremy shares the framework he developed after 70-plus deals across multiple asset classes, the three risk factors every investor should evaluate, why the heart of the operator matters more than the pitch deck, and how Rise48's vertical integration and supply chain strategy have protected investors through COVID, tariff scares, and a historic market downturn. A candid, investor-to-investor conversation that pulls back the curtain on how sophisticated passive investors actually make decisions.