Episodes

  • Episode 16 - Stop Guarding the Door: Goeff Wasserman, CEO and Founder of The Brand Leader

    Episode 16 - Stop Guarding the Door: Goeff Wasserman, CEO and Founder of The Brand Leader
    Jul 5 2023
    "We will never sacrifice a person for a dollar." Geoff Wasserman has lived by these words at The Brand Leader for over 24 years. In today's episode, Geoff shares his biggest inside tip to being a sucessful leader: stop guarding the door. For Geoff, this meant being financially tranparent with his staff and giving them permission to make mistakes, change roles, and leave when they are ready. Improving quality of life for a diverse staff community at work ultimately contributed to The Brand Leader's long standing success.
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    52 mins
  • Episode 15 - Relinquishing Control and Leading with Intentionality: Marty Osborn, Managing Director of Accenture

    Episode 15 - Relinquishing Control and Leading with Intentionality: Marty Osborn, Managing Director of Accenture
    Jun 7 2023
    Love and business aren't often mentioned in the same sentence. In this episode, Marty Osborn breaks down this stereotype, expressing the love he has for his employees, customers, and company. He reveals that cultivating a caring and considerate culture in the workplace is what ultimately drove the financial sucess of his businesses. In this episode, discover how stepping up as a successful, entrepreneurial leader means understanding who your employees are as individuals, and relinquishing control to let them grow.
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    39 mins
  • Episode 14 - Staying Centered Throughout Change: Brandy Amidon, Co-President of Brains on Fire

    Episode 14 - Staying Centered Throughout Change: Brandy Amidon, Co-President of Brains on Fire
    May 3 2023
    Some people are destined for jobs they never expected to have. With an accounting background, Brandy Amidon never thought she would be a co-president of a creative agency. But year after year, as the company grew, her skillset was just what it needed to adapt to an ever changing market. Amidon discusses her opinion on what being a leader means, how to stay calm and focused during times of change, and how to rely on others to make the whole team better.
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    31 mins
  • Episode 13 - Selling Services instead of Products: Designli Founders Keith Shields & Josh Tucker

    Episode 13 - Selling Services instead of Products: Designli Founders Keith Shields & Josh Tucker
    Apr 5 2023
    Many people unconsciously think about startups as a company selling a product... but what if you are selling your time and knowledge? Scaling a service company looks different than commodifying a product. Josh Tucker & Keith Shields of Designli chat through the pros, cons, and paths to growth they experienced while growing their software development business.
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    40 mins
  • Episode 12 - From Neuroscience, to UX, to Entrepreneurship: Caroline Jennings, Founder of Word of Web

    Episode 12 - From Neuroscience, to UX, to Entrepreneurship: Caroline Jennings, Founder of Word of Web
    Mar 1 2023
    In this special episode, you get to learn more about your host, Caroline Jennings. Having studied psychology and neuroscience in school, Caroline never dreamed of starting her own business. But when her web design hobby grew into something bigger, she decided to embrace the entrepreneurial path and launch her business full-time. Discover Caroline's journey with Word of Web – and her successes, challenges, and learnings along the way.
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    30 mins
  • Episode 11 - Professional Cyclist to Entrepreneur: Nicole Johnson, Co-Founder of Boyd Cycling

    Episode 11 - Professional Cyclist to Entrepreneur: Nicole Johnson, Co-Founder of Boyd Cycling
    Feb 1 2023
    When Nicole Johnson and her husband co-founded Boyd Cycling back in 2009, they had no idea it would become as successful as it is today. In this episode, Nicole dives into the importance of leveraging your network, the art of creating a work environment that people enjoy, and the resilience required to navigate big business challenges.
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    23 mins
  • Episode 10 - You Can't Learn to Drive from a Parked Car: Didi Caldwell, President and Founder at GLS

    Episode 10 - You Can't Learn to Drive from a Parked Car: Didi Caldwell, President and Founder at GLS
    Jan 4 2023
    In 2008, Didi Caldwell decided to make an offer to buy out the financial firm she had been working for. To her shock, amazement, and horror, they accepted her offer – and that's how Global Location Strategies was born. In this episode, Didi discusses the importance of maintaining a healthy balance of optimism and delusion and working hard to mitigate risk without being paralyzed by fear. In addition, she explains her team's journey to creating a technology business – Global Location Technologies – to complement their core consulting business.
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    24 mins
  • Episode 9 - Breaking the Mold: Kenzie Biggins, Visionary and Founder/CEO at WorxBee

    Episode 9 - Breaking the Mold: Kenzie Biggins, Visionary and Founder/CEO at WorxBee
    Dec 7 2022
    Kenzie Biggins and her business, WorxBee, are living proof that not every company has to be a tech company to be successful and scale. In this episode, Kenzie shares her experiences with raising money as a services business and navigating the double standards she's faced as a black female founder. Additionally, she opens up about learning to leverage her dyslexia as a superpower and getting comfortable sitting in discomfort.
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    30 mins