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The Founder Factor

The Founder Factor

By: Designli Word of Web
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On The Founder Factor, we’ll bring you behind the scenes with South Carolina's most impactful entrepreneurs so that you can discover the strategies, ideas, and mindsets you need to unlock your next business breakthrough. Brought to you by Designli (South Carolina's top-rated app development firm) and Word of Web (your partner in website strategy and design).2022 The Founder Factor Career Success Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Episode 16 - Stop Guarding the Door: Goeff Wasserman, CEO and Founder of The Brand Leader

    Episode 16 - Stop Guarding the Door: Goeff Wasserman, CEO and Founder of The Brand Leader
    Jul 5 2023
    "We will never sacrifice a person for a dollar." Geoff Wasserman has lived by these words at The Brand Leader for over 24 years. In today's episode, Geoff shares his biggest inside tip to being a sucessful leader: stop guarding the door. For Geoff, this meant being financially tranparent with his staff and giving them permission to make mistakes, change roles, and leave when they are ready. Improving quality of life for a diverse staff community at work ultimately contributed to The Brand Leader's long standing success.
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    52 mins
  • Episode 15 - Relinquishing Control and Leading with Intentionality: Marty Osborn, Managing Director of Accenture

    Episode 15 - Relinquishing Control and Leading with Intentionality: Marty Osborn, Managing Director of Accenture
    Jun 7 2023
    Love and business aren't often mentioned in the same sentence. In this episode, Marty Osborn breaks down this stereotype, expressing the love he has for his employees, customers, and company. He reveals that cultivating a caring and considerate culture in the workplace is what ultimately drove the financial sucess of his businesses. In this episode, discover how stepping up as a successful, entrepreneurial leader means understanding who your employees are as individuals, and relinquishing control to let them grow.
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    39 mins
  • Episode 14 - Staying Centered Throughout Change: Brandy Amidon, Co-President of Brains on Fire

    Episode 14 - Staying Centered Throughout Change: Brandy Amidon, Co-President of Brains on Fire
    May 3 2023
    Some people are destined for jobs they never expected to have. With an accounting background, Brandy Amidon never thought she would be a co-president of a creative agency. But year after year, as the company grew, her skillset was just what it needed to adapt to an ever changing market. Amidon discusses her opinion on what being a leader means, how to stay calm and focused during times of change, and how to rely on others to make the whole team better.
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    31 mins
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