The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth cover art

The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth

The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth

By: Fexingo
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Every marketing team wants higher open rates, but the metrics that actually matter — list churn, segment responsiveness, and deliverability decay — rarely make it into the headlines. In each episode, Lucas and Luna cut through the email-marketing noise, dissecting real newsletter strategies from brands like Morning Brew, The Hustle, and Substack’s top earners. They walk through specific A/B test results (subject-line length, send-time windows, preview-text impact), debate the trade-offs between daily and weekly cadences, and map out how subscriber-growth tactics shift when a list grows from 1,000 to 100,000. Luna challenges Lucas to defend his skepticism of open-rate benchmarks, while Lucas pushes Luna to prove that sequencing and automation deliver more than one-off blasts. They name the tools they trust (and the ones they don't), cite actual case studies from B2C and B2B campaigns, and never resort to vague 'best practices.' Together, they figure out what separates a newsletter people delete from one they forward. After listening, you'll know exactly which levers to pull in your next campaign — and why the industry's standard advice often leads you astray. #EmailMarketing #NewsletterGrowth #OpenRates #SubscriberStrategy #MarketingPodcast #LucasAndLuna #FexingoBusiness #BusinessPodcast #EmailStrategy #Deliverability #ABTesting #Segmentation #Substack #TheHustle #MorningBrew #B2BEmail #B2CMarketing #MarketingAnalytics Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. Economics
Episodes
  • How Email List Curiosity Gaps Drive Clicks

    How Email List Curiosity Gaps Drive Clicks
    Jul 6 2026
    Lucas and Luna explore how email marketers use curiosity gaps — deliberately withholding key information in subject lines and preview text — to boost click-through rates. They break down the psychology behind the technique, citing a 2025 Litmus study showing a 42% lift in unique clicks for campaigns using curiosity gaps vs. straightforward subject lines. They discuss real examples from The Hustle's iconic 'I sold my startup for $0' email and Morning Brew's 'This one chart explains the yield curve' approach. The episode covers the fine line between intrigue and clickbait, how to test curiosity gaps with A/B testing, and why this tactic works especially well for B2B newsletters. They also touch on the ethical implications and how to maintain trust while leveraging the gap. A practical, actionable episode for any email marketer looking to improve engagement without resorting to manipulation. #CuriosityGap #EmailMarketing #ClickThroughRate #SubjectLines #MarketingPsychology #Copywriting #NewsletterGrowth #B2BMarketing #A/BTesting #Litmus #TheHustle #MorningBrew #EmailStrategy #OpenRates #AudienceEngagement #FexingoBusiness #BusinessPodcast #MarketingTips Keep every episode free: buymeacoffee.com/fexingo
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    14 mins
  • How Email List Anniversary Campaigns Drive Subscriber Loyalty

    How Email List Anniversary Campaigns Drive Subscriber Loyalty
    Jul 6 2026
    In episode 96 of The Email Marketing Podcast, Lucas and Luna dive into the power of subscriber anniversary campaigns—timing a personalized message exactly one year after a subscriber joined your list. They break down why this strategy outperforms generic birthday campaigns, using real data from a mid-size e-commerce brand that saw a 45 percent higher click-through rate on anniversary emails compared to standard promotional sends. The hosts discuss the psychology behind the 'one-year mark,' how to set up automated triggers without complex segmentation, and why a simple 'thank you' with a modest offer often beats a discount-driven approach. They also explore common pitfalls, like anniversary emails that feel robotic or data-heavy, and how to keep the tone genuinely appreciative. A practical, data-backed playbook for any marketer looking to deepen subscriber relationships without adding list fatigue. #EmailMarketing #SubscriberLoyalty #AnniversaryCampaigns #Automation #Personalization #CustomerRetention #MarketingStrategy #NewsletterGrowth #TriggeredEmails #LoyaltyMarketing #DataDriven #EcommerceMarketing #SubscriberEngagement #MarketingAutomation #CRM #LifecycleMarketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    12 mins
  • How Email List Birthday Campaigns Boost Engagement

    How Email List Birthday Campaigns Boost Engagement
    Jul 5 2026
    Lucas and Luna dive into the surprisingly effective strategy of birthday email campaigns. Lucas shares data from a mid-size retailer that saw a 60% higher transaction rate from birthday emails compared to standard promotional emails, and a 45% lower unsubscribe rate. They discuss the psychology of personal data reciprocity, the best practices for timing and offer structure, and the pitfalls of getting the data wrong. Luna questions whether the strategy works for B2B audiences, and Lucas points to a SaaS case study that adapted the concept with company anniversary emails, achieving a 25% higher meeting booking rate. The episode includes a behind-the-scenes look at how listener support through buy me a coffee dot com slash fexingo keeps the show ad-free and independent. #EmailMarketing #BirthdayCampaigns #Personalization #CustomerEngagement #OpenRates #ClickThroughRates #DataReciprocity #B2BMarketing #SaaSMarketing #RetailMarketing #NewsletterStrategy #SubscriberLoyalty #MarketingROI #CustomerData #Segmentation #FexingoBusiness #BusinessPodcast #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo
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    9 mins
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