How Email List Curiosity Gaps Drive Clicks

Failed to add items

Sorry, we are unable to add the item because your shopping cart is already at capacity.

Add to basket failed.

Please try again later

Add to wishlist failed.

Please try again later

Remove from wishlist failed.

Please try again later

Adding to library failed

Please try again

Follow podcast failed

Unfollow podcast failed

How Email List Curiosity Gaps Drive Clicks

Listen for free

View show details

Lucas and Luna explore how email marketers use curiosity gaps — deliberately withholding key information in subject lines and preview text — to boost click-through rates. They break down the psychology behind the technique, citing a 2025 Litmus study showing a 42% lift in unique clicks for campaigns using curiosity gaps vs. straightforward subject lines. They discuss real examples from The Hustle's iconic 'I sold my startup for $0' email and Morning Brew's 'This one chart explains the yield curve' approach. The episode covers the fine line between intrigue and clickbait, how to test curiosity gaps with A/B testing, and why this tactic works especially well for B2B newsletters. They also touch on the ethical implications and how to maintain trust while leveraging the gap. A practical, actionable episode for any email marketer looking to improve engagement without resorting to manipulation. #CuriosityGap #EmailMarketing #ClickThroughRate #SubjectLines #MarketingPsychology #Copywriting #NewsletterGrowth #B2BMarketing #A/BTesting #Litmus #TheHustle #MorningBrew #EmailStrategy #OpenRates #AudienceEngagement #FexingoBusiness #BusinessPodcast #MarketingTips Keep every episode free: buymeacoffee.com/fexingo

No reviews yet