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The recruiting journey can feel like a maze built out of opinions, pressure, and expensive “helpers” who may not have your best interests at heart. From Hamptons Tech Week at the Montauk Yacht Club, we sit down with Jimmy Marshall, founder of PAVE, to talk about the one advantage that changes everything for a young athlete: real access to someone who has already done what you’re trying to do.

Jimmy draws from his own path as a former Division I basketball player at Northeastern University and explains how early exposure to high-level athletes forced him to take his craft seriously. Now, with NIL reshaping college sports and the rules changing constantly, he sees families struggling to find trustworthy, verified experience. That gap creates risk for athletes and parents alike: wasted time, wasted money, and decisions made without clear feedback from people who have actually navigated the process.

We get into how PAVE works, why Jimmy describes it as “Airbnb and Cameo for sports,” and what mentorship looks like when it’s practical, direct, and paid for transparently. He also shares his sharpest guidance for recruits: the best advice is often what not to do, because avoiding the wrong paths can be more valuable than copying someone else’s playbook. If you care about youth sports, college recruiting, NIL, athlete mentorship, and protecting families from a predatory marketplace, this conversation will give you a clearer lens and a real next step.

Subscribe for more founder stories at the intersection of sports and tech, share this with a parent or athlete who needs it, and leave a review if you want more conversations like this.

Before you go - here are three ways to continue elevating your legacy & connect:

1. Follow @ElevateCollection.co on Instagram along with your host, @alexandriareed.co & @Jordanhawkins.co
2. Subscribe to never miss an episode and get exclusive content
3. Share this trailer with three people who need to hear it

Remember: Your influence is just the beginning. Your legacy is the destination.

See you soon, where influence meets legacy.

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"Fully follow your heart. It's an easy thing to say — but when you really get down to it, it will guide you to where you need to go."

That's the kind of wisdom that only comes from someone who's actually done it. Twice.

We're coming to you live from Hamptons Tech Week 2026 at Montauk Yacht Club, and this episode is one you didn't see coming — in the best way.

Justin Eldridge spent two decades as a professional skateboarder — traveling the world, building influence, and learning more about people than most ever will. Then he found golf. And then food. And what he's building now at the intersection of all three is something the industry has never seen.

Meet Golf With Flavor — and its food and beverage arm, House of Flavor — a brand rooted not in sport, but in people. Community. Connection. And doing it all together.

In this episode we get into:

— Two decades as a pro skateboarder and what the road actually teaches you about people
— How Justin walked into brand collaborations without even mentioning skateboarding — and still closed the room
— Why he believes money is the wrong goal — and what to chase instead
— The pivot from skateboarding to golf, and why golf is far more diverse than people think
— Golf With Flavor and House of Flavor — what he's building and why it matters
— Why he took peer counseling four times in high school and how it shaped everything
— His hot take: you can be selfish — if you want the right things for everyone
— Why winning alone sucks, and what it really means to build something together
— The no-asshole policy and why Elevate Collection and Justin are cut from the same cloth

"Winning alone sucks. We all gotta win together."

That's the whole game. And Justin Eldridge is playing it right.

This is what the Elevate Collection Podcast was built for — real conversations with people who are doing it differently, filmed live from the rooms most people never get access to.

🌐 www.elevatecollection.co
🏌️ Follow Justin: @justineldridge
⛳ Follow Golf With Flavor: @golfwithflavor

Before you go - here are three ways to continue elevating your legacy & connect:

1. Follow @ElevateCollection.co on Instagram along with your host, @alexandriareed.co & @Jordanhawkins.co
2. Subscribe to never miss an episode and get exclusive content
3. Share this trailer with three people who need to hear it

Remember: Your influence is just the beginning. Your legacy is the destination.

See you soon, where influence meets legacy.

Opportunity rarely announces itself. It shows up fast and it rewards the people who did the work before anyone was watching. From Hampton’s Tech Week, we sit down with Annette Parker, a Brooklyn-based brand consultant focused on small business growth and founder-led brands, and she brings a message we keep coming back to: research and preparation change everything.

Annette breaks down what “do your research” really means when you’re building a brand, finding clients, and trying to grow with intention. We talk about how founders can build a legacy while they’re still in the messy middle of building the business, and why authenticity is not a soft idea but a practical strategy. Annette also shares how her faith in Christ grounds her purpose and shapes the example she wants to set through her work.

And yes, we make space for a spicy take: Annette’s hill to die on is that audiobooks aren’t reading. It’s funny, but it also reveals something deeper about having a clear point of view and the confidence to stand by it, which matters more than ever for personal branding and modern marketing.

If you’re growing a consulting business, refining your brand strategy, or trying to lead with purpose without losing momentum, you’ll get practical reminders and real encouragement here. Subscribe for more conversations like this, share the episode with a founder who needs it, and leave a review telling us: what’s the one principle you’ll never compromise on?

Follow Annette on Instagram @Annettemarie31

Before you go - here are three ways to continue elevating your legacy & connect:

1. Follow @ElevateCollection.co on Instagram along with your host, @alexandriareed.co & @Jordanhawkins.co
2. Subscribe to never miss an episode and get exclusive content
3. Share this trailer with three people who need to hear it

Remember: Your influence is just the beginning. Your legacy is the destination.

See you soon, where influence meets legacy.