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"Fully follow your heart. It's an easy thing to say — but when you really get down to it, it will guide you to where you need to go."

That's the kind of wisdom that only comes from someone who's actually done it. Twice.

We're coming to you live from Hamptons Tech Week 2026 at Montauk Yacht Club, and this episode is one you didn't see coming — in the best way.

Justin Eldridge spent two decades as a professional skateboarder — traveling the world, building influence, and learning more about people than most ever will. Then he found golf. And then food. And what he's building now at the intersection of all three is something the industry has never seen.

Meet Golf With Flavor — and its food and beverage arm, House of Flavor — a brand rooted not in sport, but in people. Community. Connection. And doing it all together.

In this episode we get into:

— Two decades as a pro skateboarder and what the road actually teaches you about people
— How Justin walked into brand collaborations without even mentioning skateboarding — and still closed the room
— Why he believes money is the wrong goal — and what to chase instead
— The pivot from skateboarding to golf, and why golf is far more diverse than people think
— Golf With Flavor and House of Flavor — what he's building and why it matters
— Why he took peer counseling four times in high school and how it shaped everything
— His hot take: you can be selfish — if you want the right things for everyone
— Why winning alone sucks, and what it really means to build something together
— The no-asshole policy and why Elevate Collection and Justin are cut from the same cloth

"Winning alone sucks. We all gotta win together."

That's the whole game. And Justin Eldridge is playing it right.

This is what the Elevate Collection Podcast was built for — real conversations with people who are doing it differently, filmed live from the rooms most people never get access to.

🌐 www.elevatecollection.co
🏌️ Follow Justin: @justineldridge
⛳ Follow Golf With Flavor: @golfwithflavor

Before you go - here are three ways to continue elevating your legacy & connect:

1. Follow @ElevateCollection.co on Instagram along with your host, @alexandriareed.co & @Jordanhawkins.co
2. Subscribe to never miss an episode and get exclusive content
3. Share this trailer with three people who need to hear it

Remember: Your influence is just the beginning. Your legacy is the destination.

See you soon, where influence meets legacy.