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The Edward Show

The Edward Show

By: Edward Sturm
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 Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.2023 Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Claude Cowork Is a Literal Cheat Code for SEO (Here's How Agencies See It)

    Claude Cowork Is a Literal Cheat Code for SEO (Here's How Agencies See It)
    Jan 27 2026
    E937: Watch on YouTube: https://youtu.be/e13R_Z1pFwk A deep, practical look at how Claude Cowork is changing the way SEO work is actually executed. This is not a theoretical discussion about AI. The focus is on real workflows: how Claude Cowork performs hands-on SEO tasks that normally require hours of manual effort, and how agencies can realistically use it today. The conversation walks through live examples of Claude Cowork performing local SEO audits, Google Business Profile analysis, competitor research, and on-page SEO evaluations by directly interacting with the browser and SEO tools. Sarvesh Shrivastava joins the show! He shares how he's actively testing Claude Cowork inside agency-style workflows and what this means for SEO teams. What we cover: - What Claude Cowork is and how it differs from tools like ChatGPT and Gemini - How Claude Cowork operates directly on your computer instead of requiring manual data uploads - A walkthrough of a Google Business Profile competitor analysis - How Claude Cowork audits Google Maps listings and identifies ranking patterns - How competitor data is collected and analyzed across local search results - How reviews are analyzed for volume, ratings, and keyword usage - How business hours and availability signals affect local rankings - How profile completeness, photos, videos, and posts are evaluated - How pattern recognition can surface niche-specific local ranking factors - How automated SEO audit reports can be generated and reviewed - How on-page SEO audits are performed automatically - How title tags and heading structure issues are identified - How schema and local business markup gaps are detected - How page speed and image optimization issues are flagged - How agencies can reduce time spent on audits, research, and reporting - Where automation works well and where human review is still required - Credit limits, permission prompts, and current limitations of the tool - How Claude Cowork fits into real agency workflows today Who this is for: - SEO professionals and consultants - Agency owners and operators - Local SEO specialists - Business owners managing their own SEO - Anyone interested in practical AI-driven automation for SEO work Sarvesh also explains how he plans to roll this into agency processes, which tasks provide the biggest time savings, and which areas still benefit from hands-on SEO judgment. ⭐️ Watch on YouTube: https://youtu.be/e13R_Z1pFwk ⭐️ Sarvesh Shrivastava's Claude Cowork prompts - https://docs.google.com/document/d/13x8O8P-SWl-Wm3c2JpHtH4iWk3I5L8qo0SjP862zNV8/edit?tab=t.0 ⭐️ Sarvesh Shrivastava on 𝕏 - https://x.com/bloggersarvesh ⭐️ Sarvesh Shrivastava on LinkedIn - https://www.linkedin.com/in/sarvesh-shrivastava-blogger/ ⭐️ Sarvesh Shrivastava on Instagram - https://www.instagram.com/seowithsarvesh/ ⭐️ Sarvesh Shrivastava on YouTube - https://www.youtube.com/@bloggersarvesh ⭐️ Sarvesh Shrivastava's agency, Alventra Marketing - https://alventramarketing.com/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to Claude and SEO 01:03 Exploring Claude Cowork's Capabilities 03:05 Live Demonstration of Claude Cowork 05:20 In-Depth Analysis and Insights 19:49 On-Page SEO Audit with Claude 24:51 Detailed Prompt for On-Page SEO 24:57 Schema Audit and SEO Tools 25:43 Automating SEO Tasks with Claude Cowork 28:13 Permissions and Limitations of Claude Cowork 30:14 Live Demonstration of Claude Cowork 32:16 Automating Content Creation and Backlink Analysis 34:50 Challenges and Future of Claude Cowork 41:03 Going Viral with Claude Cowork 44:14 Conclusion and Final Thoughts The Edward Show. The #1 search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #localseo #localmarketing #googlebusinessprofileoptimization #searchengineoptimization
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    46 mins
  • How to Build Local Backlinks That Actually Increase Local Rankings

    How to Build Local Backlinks That Actually Increase Local Rankings
    Jan 26 2026

    E936: Local SEO lives or dies by local authority - and one of the biggest drivers of that authority is local backlinks.

    I break down exactly how to build high-quality local backlinks that help search engines see your business as an authority in a specific city or region. This applies whether you're starting a local business, competing in a crowded market, or expanding into new locations.

    I cover practical strategies that send real referral traffic, strengthen local topical authority, and support long-term ranking improvements - not theory.

    What you'll learn:
    - Why local backlinks matter for local SEO and topical authority
    - How partnerships with local businesses create real traffic and stronger links
    - How to find and evaluate local sponsorship opportunities (and when they're worth it)
    - When to accept nofollow links or brand mentions - and when not to
    - How to use ChatGPT agent mode to research local sponsorships and partners
    - How to properly vet local partners to protect your brand and reputation
    - Core local citations you need for local SEO
    - How to track citations and backlinks correctly (and why tracking matters)
    - How citation language and context impact local topical authority
    - How to vary location and service language without hurting consistency
    - Why anchor text matters less than contextual language for local SEO
    - How to structure location hub pages to support link building
    - How to build links to pillar pages to strengthen weaker service pages

    This is especially useful if:
    - You're launching a local business and need to build authority from scratch
    - You're competing in a high-competition city
    - You're expanding SEO into new locations
    - You want a clear system for local link building

    💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

    00:00 Introduction to Building Local Backlinks
    00:59 Partnerships for Local Backlinks
    01:16 Sponsorship Opportunities
    01:59 Using ChatGPT for Sponsorships
    04:03 Local Citations and Directories
    04:30 Tracking and Managing Citations
    05:21 Language and Context in Citations
    07:36 Hub Pages for Local SEO
    08:54 Conclusion and Wrap Up

    The Edward Show. The #1 search engine optimization podcast: https://edwardsturm.com/the-edward-show/

    #localseo #localmarketing #searchengineoptimization #linkbuilding
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    10 mins
  • This Funded AI Startup Is Repeating a Massive SEO Mistake

    This Funded AI Startup Is Repeating a Massive SEO Mistake
    Jan 25 2026

    E935: I break down a recently funded AI startup that is scaling SEO with unchecked, fully AI-generated financial content - and why this strategy has already failed before.

    I've seen this exact playbook play out with AInvest: rapid traffic growth driven by AI content, press, and links… followed by a sharp collapse after Google's spam and quality updates. Now we're watching the same model surface again, almost step for step.

    This episode is not about hating on AI. It's about understanding where AI actually helps - and where it quietly puts your entire domain at risk.

    What's covered:
    - How a low-authority domain was able to spike to tens of thousands of clicks per month
    - Why press, link velocity, and brand mentions can temporarily mask serious SEO issues
    - The dangers of scaling AI-generated financial content without human fact-checking
    - How Google evaluates unchecked AI content, especially in YMYL niches
    - Why sites often get away with this approach for a few months before getting hit
    - The long-term SEO damage most founders and marketers don't see coming
    - What this means for your tools, brand terms, and real linkable assets
    - How AI can be used responsibly in SEO without putting your site at risk

    Also, what this company is doing well, including:
    - Press and link acquisition
    - Brand trust signals and accessibility
    - Interactive AI tools and on-page engagement features

    If you're a founder, marketer, or SEO considering AI to scale content, this episode is a clear warning - and a roadmap for how to avoid repeating the same mistake.

    💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

    00:00 Introduction and Frustrations
    00:13 The Rise and Fall of AInvest
    01:03 Introducing The New AInvest - Here We Go Again
    02:52 SEO Strategies and Risks
    04:22 AI Content and Google's Guidelines
    07:56 Practical AI Applications
    11:23 Final Thoughts and Warnings
    12:25 Conclusion and Episode Wrap-Up

    The Edward Show. The #1 search engine optimization podcast: https://edwardsturm.com/the-edward-show/

    #searchengineoptimization #programmaticseo #scaledcontentabuse #blackhatseo
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    14 mins
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