Episodes

  • Image SEO Secrets: 241,000 Impressions from Optimizing Alt Text

    Image SEO Secrets: 241,000 Impressions from Optimizing Alt Text
    May 16 2026

    E1046: Most websites ignore image SEO.

    They upload files named IMG_9283.jpg.

    They leave alt text blank.

    They use stock images with no context.

    Then they wonder why they are not getting traffic from Google Images or why their pages are underperforming.

    We break down a short thread from Hridoy Rehman on X where he shared results from optimizing images:
    - 241,000+ impressions
    - 7,000+ clicks
    - 2.9% click-through rate

    We walk through the exact steps discussed and how you can apply them to your own site.

    What you will learn:
    - Why image SEO still matters
    - How file names affect discoverability
    - Why compressing images improves performance and SEO
    - How to write alt text that helps Google understand your images
    - Why original images often outperform stock photos
    - Where to place images on a page for stronger contextual relevance
    - How to use your page content to generate better alt text
    - Why re-uploading images for specific landing pages can be strategic
    - How I built a personal "photos" page to influence Google Image results for my name

    Topics covered in detail:
    - Renaming images before uploading (and the naming structure I recommend)
    - Using dashes, subfolders, and URL slugs strategically
    - Converting and compressing images to WebP
    - Writing contextual alt text based on full page content
    - Using screenshots and original visuals instead of generic stock images
    - Structuring landing pages with images placed near relevant headings and paragraphs

    If you run:
    - A home services business
    - A SaaS company
    - An agency
    - An ecommerce brand
    - A personal brand
    These tactics apply to you.

    Image SEO is a simple, overlooked part of search engine optimization that can improve:
    - Relevance
    - Page performance
    - Accessibility
    - Image search visibility
    - Overall organic performance

    ⭐️ Hridoy Rehman post - https://x.com/hridoyreh/status/2053409879055052970

    🚀 Edward's SEO Articles - https://edwardsturm.com/articles/search-engine-optimization/

    💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

    00:00 Why Image SEO Matters
    00:44 Rename Image Files
    01:05 Compress and Use WebP
    01:39 Alt Text That Ranks
    01:57 ChatGPT Alt Text Workflow
    03:32 Use Original Images
    04:32 Place Images Near Text
    04:46 Personal Photos SEO Case Study
    06:09 Quick Recap and Checklist
    07:41 Final Thanks and Sign Off

    The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

    #searchengineoptimization #imageseo #seo #digitalmarketing
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    8 mins
  • Managing 90 SEOs: What Actually Scales (And What Breaks)

    Managing 90 SEOs: What Actually Scales (And What Breaks)
    May 15 2026
    E1045: This is what it takes to carry the responsibility of managing 90 SEOs AT THE SAME TIME. I sit down with Travis Tallent, former Managing Director of AI SEO at Brainlabs, where he led a team of 90 SEOs, CROs, digital PR specialists, and content strategists across enterprise clients like Microsoft and GitHub. We break down what scales inside a large SEO organization, what quietly breaks, and what most people get wrong about hiring, systems, and AI. This is not surface-level advice. It's what happens when you grow a team from 15 people to 90 in four and a half years and have to build the infrastructure to support it. What we cover: Leadership and scale - What leading 90 SEOs is really like day to day - The growing pains of scaling from 15 to 90 people - Why process matters more than talent at scale - How to build systems for communication across large teams - Decision rights, hierarchy, and why clarity prevents chaos - How to stop teams from getting in each other's way Hiring and onboarding - The most underrated skill in SEO hires - How to screen for real operators, not surface-level knowledge - The interview question that reveals everything - What a three-month onboarding program actually looks like - Why mock calls and repetition build communication skill - How to design onboarding that produces confident, client-ready SEOs Digital PR and link building - Why traditional outreach often fails at enterprise scale - What actually works in digital PR today - How to build data-driven linkable assets - Personalizing outreach without burning your domain reputation - Creative examples of assets that generate thousands of backlinks - Why brand investment matters more in the AI era CRO and conversion strategy - Why incremental button tests rarely move the needle - When full funnel redesigns drive major revenue gains - Common CRO mistakes that hurt SEO - How poor design damages both traffic and conversions - Why cross-functional alignment between SEO, paid, design, and CRO is critical AI, automation, and hype cycles - The real risks of migrating from .com to .ai - How executives think about AI branding decisions - Why most companies are trying to automate too early - The danger of vibe-coded sites without real strategy - What AI search actually requires to win Enterprise SEO lessons - How to fix cannibalization at scale - Why internal linking and taxonomy are often overlooked - What separates plateauing sites from compounding ones - How to push back on clients using data instead of ego - The metrics that actually matter when you lead a large SEO team This conversation is about ownership, discipline, and long-term thinking. Scaling SEO is not about adding more people. It's about building clarity into hiring, onboarding, communication, and execution. If you're running an agency, managing a marketing team, or building a SaaS company that depends on search, this episode will give you a more realistic view of what scale actually requires. ⭐️ Travis Tallent on LinkedIn - https://www.linkedin.com/in/travistallent/ ⭐️ Out in AI, Travis's LGBTQ+ & ally AI group: https://outinai.com/ ⭐️ Travis's company - Daynova - AI Change Management - https://daynova.ai/ 🚀 Edward's SEO Articles - https://edwardsturm.com/articles/search-engine-optimization/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Managing 90 SEOs 01:51 Underrated SEO Skills 03:14 Communication Systems 05:31 Mock Calls Training 07:22 Scaling Team Onboarding 11:15 Fastest Way Learn SEO 13:37 First Three SEO Hires 17:23 Digital PR That Works 20:04 Creative Linkable Assets 27:55 Weird SEO Stories 30:42 Com to AI Migration Risks 36:24 Screening SEO Candidates 37:49 SEO Audit Process 41:07 GitHub Content Win 44:46 Preventing Team Mayhem 46:41 CRO Big Wins 48:24 Revamp Funnels Not Buttons 49:46 CRO Mistakes To Avoid 51:48 Design And SEO Alignment 53:28 Clarity Beats Cleverness 55:11 Measuring Team Success 56:25 Systems RACI And Tools 01:00:44 AI Scales Chaos 01:03:50 Pushing Back On Clients 01:05:36 Compounding SEO Investment 01:10:13 Overlooked SEO Tactics 01:11:57 Source SEO For AI Search 01:15:48 AI Impact On SEO Teams 01:17:43 SEO Disaster Story 01:20:09 Becoming Top One Percent 01:22:11 Final Lessons And Wrap The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #marketingagencies #seo #digitalmarketing
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    1 hr and 25 mins
  • Why Smart SEOs Don't Use the Same Brand Message Everywhere

    Why Smart SEOs Don't Use the Same Brand Message Everywhere
    May 14 2026

    E1044: Most companies use the exact same brand description everywhere online.

    Same wording.
Same positioning.
Same messaging.

    That is a mistake if you care about SEO.

    I break down why offsite messaging should evolve based on the keywords you want to rank for, the audience you are speaking to, and the search intent you are targeting.

    I explain how strategic changes to your marketing blurbs can help strengthen topical authority, improve rankings for bottom-of-funnel keywords, and increase click-through rate from backlinks, podcast appearances, public relations, and other offsite placements.

    Topics covered:
    - Why using the same brand message everywhere can hurt SEO growth
    - How offsite messaging influences rankings
    - The connection between blurbs, anchor context, and topical authority
    - How to adapt messaging around new product features and use cases
    - When exact-match keyword phrasing matters
    - Why some keywords are easy to rank for and others are not
    - How to think about link building beyond just getting links
    - Why the best backlinks also send qualified referral traffic
    - How audience context should change your messaging strategy
    - Examples of SEO-focused messaging using a fictional SaaS company
    - How to use blurbs to support rankings for high-intent keywords
    - Why partial keyword coverage can still strengthen rankings
    - How AI features change the way products should position themselves off-site

    🚀 Edward's SEO Articles - https://edwardsturm.com/articles/search-engine-optimization/

    💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

    00:00 Offsite Messaging Matters
    00:14 Stop Using One Blurb
    00:27 SEO Informs Your Copy
    01:34 Meet Fizzle Client
    02:02 Targeting High-Intent Keywords
    03:16 Rewrite Blurbs For Keywords
    04:41 When To Include Keywords
    05:44 Match The Audience
    06:35 New Features Shift Messaging
    07:26 Wrap Up And Next Steps
    09:38 Final Outro

    The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

    #searchengineoptimization #linkbuilding #publicrelations #seo
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    10 mins
  • Schema Doesn't Boost AI Citations (New Ahrefs Study)

    Schema Doesn't Boost AI Citations (New Ahrefs Study)
    May 13 2026

    E1043: Walking through a brand new study from Ahrefs that tested one of the most repeated claims in SEO: "Add schema to get cited more by AI."

    The data does not support that claim.

    Ahrefs tracked 1,885 pages that added JSON-LD schema between August 2025 and March 2026. They matched those pages against nearly 4,000 control pages and measured citation changes across:
    - Google AI Overviews
    - Google AI Mode
    - ChatGPT

    The result: adding schema did not increase AI citations in any meaningful way.

    Here's what the study found:
    - No statistically significant citation growth in Google AI Mode
    - No statistically significant citation growth in ChatGPT
    - A small 4.6% DECLINE in AI Overviews citations (real but small, and not clearly attributable to schema)
    - Four separate statistical tests, all pointing to the same conclusion

    This matters because for years, SEO advice has claimed that structured data is essential for LLM visibility. The theory sounded logical: machines need machine-readable data, so schema must help AI systems cite your content.

    But when you isolate the variable and control for authority, content quality, and existing citation levels, the effect disappears.

    We also discuss:
    - Why 53% of AI-cited pages have schema (and why that doesn't prove causation)
    - How correlation misleads SEOs
    - Why technically sophisticated sites tend to have both schema and strong authority signals
    - A related experiment showing major AI systems ignore JSON-LD during live retrieval
    - What actually moves the needle for AI visibility

    If you're:
    - Paying an agency for schema to improve AI citations
    - Offering schema implementation as an AI visibility service
    - Trying to future-proof your SEO strategy for LLM search

    This episode is worth your time.

    If your goal is more AI citations on pages that are already visible, the current data does not support schema as a growth lever.

    My advice remains simple: Focus on relevance, building authority, internal distribution of that authority, and reducing pogo-sticking. Strong content on authoritative, relevant pages is what gets retrieved and cited.

    ⭐️ We Tracked 1,885 Pages Adding Schema. AI Citations Barely Moved. - https://ahrefs.com/blog/schema-ai-citations/

    🚀 How to ACTUALLY get shown in LLMs - https://edwardsturm.com/articles/ai-seo-geo-aeo-get-shown-llms-2026/

    💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

    00:00 Breaking Study Shock
    00:57 Correlation vs Causation
    02:03 Results No Uplift
    03:27 AI Overviews Decline
    04:29 Methodology Explained
    06:09 Four Tests Confirm
    07:05 Do LLMs Read Schema?
    08:16 Why Cited Pages Use Schema
    09:49 Practical Schema Advice
    10:55 Focus on Real SEO
    11:31 Wrap

    The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

    #generativeengineoptimization #answerengineoptimization #searchengineoptimization #digitalmarketing
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    13 mins
  • 22 Claude Prompts That Can Rank Any Local Business (Free Stack)

    22 Claude Prompts That Can Rank Any Local Business (Free Stack)
    May 12 2026
    E1042: Breaking down the exact 22 Claude Cowork prompts used by a 40-person SEO agency every day to rank local businesses faster. Sarvesh Shrivastava joins the show! Three months ago, he said he could take almost any local service business to $100,000/month in 90 days using Claude. Now, after refining the system across dozens of clients, he says that was an understatement. This is a walkthrough of the real prompt stack Sarvesh's 40-person agency uses internally, including the outputs, the reasoning behind them, and how business owners can use them without hiring an SEO agency. We cover: - How to build a "huge brain" inside Claude so it stops giving generic SEO advice - The onboarding prompt that feeds Claude everything about your business, competitors, and target keywords - Google Business Profile category audits and how to identify ranking gaps - GBP attribute analysis (wheelchair access, LGBTQ-friendly, service tags, etc.) - Competitor review teardown (velocity, service mentions, response strategy) - Photo audit and posting frequency analysis - Keyword gap audits - Backlink gap analysis using Ahrefs through Claude - Identifying spam links and understanding DR tiers - On-page SEO audits that generate full implementation instructions - Title tag, meta description, and H1 fixes with impact timelines - Page structure recommendations (H1-H3 hierarchy, FAQs, subtopics) - NLP entity coverage analysis - Eight-week Google Business Profile posting plans - Service section optimization for GBP - Google Search Console export and analysis - Fact-checking outputs to reduce hallucinations - Giving Claude controlled access to WordPress and Chrome - Risks, safeguards, and how to prevent mistakes - How prompt refinement evolved over three months - The difference between Claude Cowork and Claude Code - How AI is reducing agency timelines from five months to three We also discuss: - Whether AI can replace an SEO agency - Why experience still matters when interpreting outputs - How to use Claude responsibly with access to email, files, and browser sessions - How Sarvesh uses Claude for YouTube, 𝕏, and content strategy - How he built a 280K+ Instagram account using AI-generated videos - Why eliminating repetitive work improves team performance If you run a local business, work in SEO, or want to understand how agencies are using AI behind the scenes, this is a detailed breakdown of the system. ⭐️ Sarvesh Shrivastava's Claude Cowork prompts - https://alventramarketing.com/claude-prompts/ ⭐️ Sarvesh Shrivastava on 𝕏 - https://x.com/bloggersarvesh ⭐️ Sarvesh Shrivastava on LinkedIn - https://www.linkedin.com/in/sarvesh-shrivastava-blogger/ ⭐️ Sarvesh Shrivastava on Instagram - https://www.instagram.com/marketingwithsarvesh/ ⭐️ Sarvesh Shrivastava on YouTube - https://www.youtube.com/@bloggersarvesh ⭐️ Sarvesh Shrivastava's agency, Alventra Marketing - https://alventramarketing.com/ 🚀 My AI system for getting local news backlinks - https://edwardsturm.com/articles/articles_ai-system-find-journalists-earn-high-authority-backlinks/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Claude Cowork Hype Check 01:31 Prompt Stack Giveaway 03:02 Build a Business Brain 05:13 Project Setup Walkthrough 07:53 GBP Category Audit 13:48 GBP Attributes Research 18:24 Backlink Gap Analysis 24:22 On Page SEO Audit PDF 27:48 Fixing On Page SEO 28:30 WordPress Implementation Tips 31:03 Prompt Pack Overview 32:13 Competitor Reviews Breakdown 33:16 GBP Posting Plan 33:51 Services And Photos Audit 35:19 Search Console Automation 35:48 Results And Team Impact 37:03 Fact Checking AI Output 39:30 Claude Cowork Vs Code 41:16 Safety And Privacy Concerns 43:03 Personal Workflow Wins 45:13 Social Media With Claude 47:51 AI Instagram Growth Story 50:21 Final Thanks And Wrap Up The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #localseo #seo #localmarketing
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    51 mins
  • Google Just Killed FAQ Schema (And Most SEOs Still Don't Get It)

    Google Just Killed FAQ Schema (And Most SEOs Still Don't Get It)
    May 11 2026

    E1041: Google just officially killed FAQ schema support in Google Search.

    But the bigger story is this:

    Most SEO advice is still telling people to prioritize FAQ schema anyway.

    We break down:
    - What Google actually deprecated
    - Why this changes almost nothing for most websites
    - How schema became overhyped in SEO
    - Why ChatGPT still recommends outdated SEO tactics
    - How to use critical thinking instead of blindly following SEO advice
    - What actually drives rankings and conversions in modern SEO

    Topics covered:
    - Google removing FAQ rich results
    - Why FAQ schema stopped mattering years ago
    - How to evaluate schema types yourself
    - SERP features vs. actual ranking factors
    - Why LLMs don't really need schema
    - The difference between relevance and authority
    - How to identify better SEO keywords
    - A simple 3-question framework for writing SEO content that converts
    - Why most SEO content fails search intent

    Key takeaway:

    If a schema type does not create a visible SERP advantage for your target keyword, it is probably not worth obsessing over.

    The fundamentals still matter most:
    - Relevant content
    - Search intent alignment
    - Authority
    - Useful pages that satisfy users better than competing results

    This episode also includes:
    - A real example from a startup I'm funding
    - Why relying entirely on ChatGPT for SEO can backfire
    - The exact exercise that improved content quality immediately

    ⭐️ The announcement from Google - https://developers.google.com/search/docs/appearance/structured-data/faqpage
    ⭐️ Previous schema types being deprecated - https://www.seroundtable.com/google-drops-support-structured-data-types-40386.html
    ⭐️ The Reddit thread - https://www.reddit.com/r/TechSEO/comments/1t7ccqv/comment/okobz8c/?context=1
    ⭐️ Lily Ray's post - https://x.com/lilyraynyc/status/2052788585070215286
    ⭐️ Do LLMs Actually Use Schema? The Duck Test That Broke SEO - Ep 956 - https://www.youtube.com/watch?v=-nTqaG3GKLk

    🚀 Edward's SEO Articles - https://edwardsturm.com/articles/search-engine-optimization/

    💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

    00:00 FAQ Schema Deprecated
    00:22 What Google Announced
    00:43 Why It Barely Matters
    01:51 Schema Keeps Changing
    02:12 Pick Schema With SERPs
    03:35 LLM Advice Can Mislead
    05:22 Focus On Relevance
    06:06 Three Question Content Trick
    06:22 Real Keyword Targeting Story
    08:29 Better Keywords, Better Content, Better Authority
    10:45 Final Takeaways And Goodbye

    The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

    #searchengineoptimization #technicalseo #seo #digitalmarketing
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    11 mins
  • Unichannel SEO with David Quaid | NYC Views & a $325M Exit

    Unichannel SEO with David Quaid | NYC Views & a $325M Exit
    May 9 2026

    E1040: Discussing Unichannel SEO - the idea that you can build and scale an entire company primarily through Google.

    David Quaid and I record this in person on an NYC balcony, with the Manhattan skyline behind us, breaking down why SEO remains the largest and most dependable acquisition channel for B2B, SaaS, and tech companies.

    David shares real numbers from companies he's worked with, including one that grew digital-driven revenue from 6% to 70% before being acquired for $325 million.

    We cover:
    - Why SEO can function as a primary growth channel
    - Why many B2B companies get 75% or more of their leads from Google
    - Why waiting for rankings is a mistake
    - When and how to start link building
    - Cornerstoning and building authority properly
    - How to identify high-value search terms competitors are paying for
    - Using paid search data to shape organic strategy
    - Building links before you rank
    - How remarketing improved close rates on six-figure deals
    - The difference between brand marketing and search intent
    - How to get your first SEO clients
    - Why networking groups and local meetups can generate long-term backlinks
    - Why domain authority alone is not a useful metric
    - The role of YouTube as the second largest search engine
    - Whether AI and ChatGPT are meaningfully impacting search traffic

    We also break down:
    - The strategy behind ranking for high-CPC cybersecurity keywords
    - How competitor analysis shaped page structure
    - Why SEO is not passive marketing
    - What early Matt Cutts videos still teach about how Google works
    - How to approach agencies for referrals when starting out
    - Why solving problems builds long-term authority and trust

    If you're building a SaaS company, running an agency, or trying to grow through search, this episode focuses on execution and measurable outcomes.

    Recorded in New York City.

    ⭐️ David Quaid on 𝕏 - https://x.com/DavidGQuaid
    ⭐️ David Quaid on LinkedIn - https://www.linkedin.com/in/davidquaid/
    ⭐️ David Quaid's agency - https://primaryposition.com/

    🚀 Learn SEO for free - https://freeseoknowledge.com/

    💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

    00:00 David Returns in NYC
    00:19 Why Google Still Wins
    02:00 Brand vs Search Intent
    02:56 Startup Channel Mix
    04:10 Link Building Early
    06:17 Stop Waiting for Rankings
    07:30 SEO to $325M Exit
    09:36 Insights SEO Playbook
    11:14 Paid Keywords to Cornerstones
    11:59 Remarketing Gap Fill
    12:37 SEO Learning Roadmap
    13:26 Partner Link Building
    14:28 Landing Your First Clients
    15:36 Trust Through Overdelivery
    17:30 Networking Group Flywheel
    19:00 Meetup Links That Pay
    21:31 SEO as a Unichannel
    22:54 Google Isn't the Enemy
    23:23 Closing Thanks and Wrap

    The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

    #searchengineoptimization #seo #performancemarketing #digitalmarketing
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    24 mins
  • Generative Engine Optimization: Is It Safe and How to Do It the Right Way

    Generative Engine Optimization: Is It Safe and How to Do It the Right Way
    May 9 2026
    E1039: Generative Engine Optimization (GEO) is becoming one of the biggest topics in search, SEO, and AI marketing. But is it actually safe? Edward Sturm and Harpreet Singh break down what is really happening with GEO, Answer Engine Optimization (AEO), AI citations, and AI search visibility across tools like ChatGPT, Google AI Overviews, Claude, Perplexity, and Bing. They discuss why many GEO strategies are creating short-term traffic spikes that later collapse after Google algorithm updates, why "scaled content" tactics are risky, and how some companies are damaging their long-term organic visibility chasing AI traffic. The conversation also covers practical strategies that actually improve visibility in AI search without destroying your website. Topics covered: - What GEO and AEO actually are - How AI search engines retrieve information - Why the "query fan out" matters - The connection between Google rankings and AI citations - Why scaled AI content can lead to "rank and tank" patterns - How GEO agencies inflate AI visibility metrics - Why many AI citation reports are misleading - The risks of automated content generation - Why Reddit strategies often fail - How LLM training data differs from live web retrieval - What influences ChatGPT without web search - Why review sites like G2, Trustpilot, and Glassdoor matter - How AI systems form opinions about brands - Ethical vs risky GEO tactics - Press release strategies that influence AI search - How affiliate sites and listicles affect AI recommendations - Why landing pages and product pages still work - The role of video in AI search visibility - Why branding and reputation matter more than most people realize - How to evaluate GEO agencies before hiring them - Questions every business owner should ask a GEO vendor - What "scaled content abuse" means in Google's guidelines - Why GEO is becoming a company-wide problem, not just an SEO problem This episode is for: - Founders - Local businesses - C-level executive - SEO professionals - Marketers - SaaS companies - Agencies - Anyone trying to understand how AI search actually works If you're interested in GEO, AEO, LLM optimization, SEO, AI search, ChatGPT optimization, or Google AI Overviews, this episode gives a grounded look at what is working right now and what is likely to fail over time. ⭐️ Harpreet Singh's Personal Site - https://harpsdigital.com ⭐️ Harpreet on X - https://x.com/harpreetchatha_ ⭐️ Harpreet's Newsletter - https://seoespresso.com ⭐️ Harpreet on LinkedIn - https://linkedin.com/in/harpreetsingh8/ ⭐️ Harpreet on TikTok - https://tiktok.com/@seoharp ⭐️ Harpreet on YouTube - https://youtube.com/@harpsdigital 🚀 Edward's GEO Articles - https://edwardsturm.com/articles/search-engine-optimization/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 GEO Safety Stakes 00:38 Query Fanout Content Trap 01:53 Rank And Tank Reality 06:11 Why AI Needs Search 07:01 Training Data Mythbusting 08:56 Free Vs Paid ChatGPT 12:09 Optimize Offsite Sources 13:40 Comparison Pages Done Right 16:21 Case Studies Smoke Screens 19:31 Choosing A GEO Vendor 21:18 Reddit Mentions Red Flags 25:57 Video Social Strategy 28:32 Traffic Versus Revenue 32:02 Google Scaled Content Abuse 34:18 Five Questions To Ask 37:36 Influencing Training Data 38:37 Implementation Case Study 40:45 Multi Channel GEO Costs 41:27 Reviews Shape AI Sentiment 42:54 GEO Needs Whole Company 44:46 Query Fanout Tactics 46:16 Affiliate Listicle Plays 49:40 Ethics and Guest Posts 52:05 Landing Pages That Get Cited 55:19 Cheap Press Release Hack 01:01:27 Reverse Engineer LLM Queries 01:05:44 Review Platforms and G2 01:08:41 Web Reshuffle and AI Overviews 01:14:59 Bottom of Funnel Wins 01:18:51 GEO Research and Wrap Up 01:19:50 Final Summary and Outro The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #generativeengineoptimization #answerengineoptimization #searchengineoptimization #digitalmarketing
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    1 hr and 23 mins