Most salespeople wait for objections to show up before they try to handle them. King Kong Cromie says that's already too late.

In this episode, Alex Cromie breaks down the King Kong Closing Table, a four-pillar framework built from years of studying his own wins and losses in the field. The idea is straightforward: a table needs four legs to stand. Pull one out and the whole thing falls. The same goes for your close.

The four pillars are Value, Urgency, Likability, and Trust.

Cromie walks through each one, what they look like in a real conversation, how to know when you have them and when you don't, and how to use the framework as a diagnostic tool before you ever attempt to close. If "that's too expensive" or "let me think about it" keeps coming up at the end of your presentations, this episode will tell you exactly which leg is missing.

We also get into how to stack value so the price always looks small, why likability and trust are not the same thing, and how to create urgency without feeling pushy.

Cromie closes with a rapid-fire round of principles that have shaped his career, including "care more, close more," "learn more, earn more," and "be a savage, never accept average."

Practical, honest, and straight from someone who has been in the homes and figured out what actually works.

Heka The Great has been doing magic since he was 9. First paid gig at 11. By 26 he's performed for celebrities, built a real career out of something most people would've called a hobby, and on this episode he shows up to The Drive and does things that genuinely can't be explained.

We're talking cards, fire, a light bulb shattering, and then pulling a specific word out of someone's head from a random page in a random book. On camera. Unedited. The reactions say everything.

The conversation that happens around all of it is just as good. Mastering a craft. Failing in front of people and coming back from it. The connection between magic and sales. What belief actually looks like before the result shows up.

This is one of those episodes that's hard to describe. Just watch it.

Follow Heka on Instagram: @hekamagic

Craig Harvey rides solo on this episode of The Drive to walk through the five R's inside his book Driven — a framework he has seen change the trajectory of careers, teams, and lives across the board.

FREE BOOK GIVEAWAY

The first 100 people to leave a comment below sharing which R speaks to them the most will receive a signed copy of Driven shipped directly to them. Craig will sign it personally.

How to enter:

Leave a comment below — tell us which R hit home for you and why
Fill out the form below with your shipping info
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Submit your shipping info here: https://form.jotform.com/261773781858070

(First 100 commenters who comment and complete the form receive a book. US shipping included — international inquiries welcome.)


Most people assume the highest performers are just more disciplined or more talented. This episode challenges that. Craig breaks down the actual forces that keep elite people moving long after the money is made, the awards are won, and the goals are checked off. It is not what most people expect.

Here is what gets covered:

Revenue — why it is the necessary starting point and why it is never the finish line

Recognition — the most underused tool in any organization and why people will outwork themselves just to hear their name called

Rivalry — how competition, even the uncomfortable kind, pulls performance out of people that comfort never will

Revenge — why the pain, the setbacks, and the people who counted you out are some of the most powerful fuel available if you are willing to use it

Relevance — why significance becomes the thing people chase once the checks stop being exciting

Respect — the R Craig almost left out, and the one that ties everything together

If you lead a team, run a business, or just know there is more inside you that has not come out yet, this one is worth your full attention.

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