Most salespeople wait for objections to show up before they try to handle them. King Kong Cromie says that's already too late.

In this episode, Alex Cromie breaks down the King Kong Closing Table, a four-pillar framework built from years of studying his own wins and losses in the field. The idea is straightforward: a table needs four legs to stand. Pull one out and the whole thing falls. The same goes for your close.

The four pillars are Value, Urgency, Likability, and Trust.

Cromie walks through each one, what they look like in a real conversation, how to know when you have them and when you don't, and how to use the framework as a diagnostic tool before you ever attempt to close. If "that's too expensive" or "let me think about it" keeps coming up at the end of your presentations, this episode will tell you exactly which leg is missing.

We also get into how to stack value so the price always looks small, why likability and trust are not the same thing, and how to create urgency without feeling pushy.

Cromie closes with a rapid-fire round of principles that have shaped his career, including "care more, close more," "learn more, earn more," and "be a savage, never accept average."

Practical, honest, and straight from someone who has been in the homes and figured out what actually works.