In this episode, we sit down with Prashant Sridharan, the VP of Developer Relations and Marketing at Tinybird, a real-time platform for data and engineering teams. With an impressive 25-year career that includes stops at Microsoft, Twitter, Facebook, and AWS, Prashant shares his invaluable insights into the world of developer products and marketing.

We discuss the interplay between developer relations and marketing, the importance of honesty and transparency in developer marketing, if any developer tool company should follow Product-led Growth (PLG) principles, his own ACES framework to implement PLG for developer products, and much more.

About Developer-led by Jonathan Reimer
Developer-led is the show where we explore how modern companies build and grow developer products. Every episode we welcome a guest to have a quick conversation (of max 25 mins) about their experience building and marketing developer tools.

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I sat down with Jakub Czakon, who is the CMO at Neptune.ai, a devtool startup that helps developers log, store, and organize all their ML model data in one place. Jakub is also well known for his newsletter Developer Markepear and his Developer Marketing Slack community, where he provides useful resources for everyone interested in developer marketing. We discussed how they grew their MLOps blog to 3M annual visitors through their content program, why he started his newsletter Markepear, which common marketing pitfalls he sees for early-stage dev-first startups, and much more.

About Developer-led by Jonathan Reimer
Developer-led is the show where we explore how modern companies build and grow developer products. Every episode we welcome a guest to have a quick conversation (of max 25 mins) about their experience building and marketing developer tools.

Powered by crowd.dev
Twitter | GitHub | Discord | LinkedIn | YouTube

In today's episode, we're diving into the world of developer marketing with a special guest, Rishabh Kaul, the Head of Marketing at Appsmith. Appsmith is an open-source platform that empowers developers to build custom applications on top of their data sources efficiently. Rishabh, with a background spanning impact investing, robotics, and HR tech, now leads marketing efforts at Appsmith. Let's explore his journey, the strategies behind Appsmith's growth, and his insights into developer marketing.

About Developer-led by Jonathan Reimer
Developer-led is the show where we explore how modern companies build and grow developer products. Every episode we welcome a guest to have a quick conversation (of max 25 mins) about their experience building and marketing developer tools.

Powered by crowd.dev
Twitter | GitHub | Discord | LinkedIn | YouTube