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In this episode of the Customer Success Pro podcast, Anika Zubair discusses the critical revenue levers that customer success professionals must master to drive growth and protect their book of business. She emphasizes the importance of moving from a reactive role to a proactive one, focusing on adoption momentum, executive alignment, and expansion strategies. Anika provides actionable insights and a challenge for listeners to apply these concepts in their work, ultimately aiming to enhance their effectiveness and success in customer success roles.

Chapters:

00:00 Unlocking Customer Success: The Revenue Levers

04:48 The Reactive Trap: Moving Beyond Task Doing

09:43 Mastering the Revenue Levers for Growth

14:25 From Task Doer to Revenue Driver: A Personal Journey

17:36 Your Weekly Challenge: Focus on Revenue Levers

Connect with Anika Zubair:Website: ⁠https://thecustomersuccesspro.com/⁠LinkedIn: ⁠https://www.linkedin.com/in/anikazubair/⁠RevUP Academy: ⁠https://thecustomersuccesspro.com/revup⁠

Grab our FREE resources here: ⁠https://thecustomersuccesspro.com/resources⁠

Want to be our next podcast guest? Apply here: ⁠https://www.thecustomersuccesspro.com/podcast-guest⁠

Book Anika as a speaker at your next team event: ⁠https://www.thecustomersuccesspro.com/team-event

Join the FREE RevUP Masterclass: https://thecustomersuccesspro.com/masterclass

In this episode of the Customer Success Pro Podcast, Anika Zubair discusses the importance of shifting from a task-driven mindset to a revenue-focused approach in customer success. She highlights common mistakes professionals make, such as treating their day like a support queue and waiting for sales to dictate upsell opportunities. Anika emphasizes the need for commercial ownership and provides actionable strategies for customer success professionals to become strategic advisors, including conducting value conversations and understanding customer insights. The episode concludes with a challenge for listeners to engage with their top accounts and deepen their business relationships.

Chapters:

00:00 Introduction to Customer Success Transformation

03:01 The Shift from Task-Driven to Revenue-Focused

05:52 Common Mistakes in Customer Success

08:55 Understanding Commercial Ownership

11:53 Implementing a Revenue-Focused Weekly Rhythm

14:28 Value Conversations and Insights

17:43 Becoming a Strategic Business Advisor

20:34 Challenge: Elevate Your Customer Conversations

23:18 Conclusion and Call to Action

Connect with Anika Zubair:Website: ⁠

https://thecustomersuccesspro.com/⁠LinkedIn: ⁠

https://www.linkedin.com/in/anikazubair/⁠RevUP Academy:

⁠https://thecustomersuccesspro.com/revup⁠

Grab our FREE resources here: ⁠https://thecustomersuccesspro.com/resources⁠

Want to be our next podcast guest? Apply here: ⁠https://www.thecustomersuccesspro.com/podcast-guest⁠

Book Anika as a speaker at your next team event: ⁠https://www.thecustomersuccesspro.com/team-event

Signup for the FREE Masterclass: https://www.thecustomersuccesspro.com/masterclass

In this episode of the Customer Success Pro Podcast, host Anika Zubair and guest AsAshley Stamps-Lafont discuss the evolving role of customer success within go-to-market strategies. They explore the importance of building relationships, establishing trust, and the necessity of aligning customer success with revenue goals. Ashley shares her experiences as the first VP of Customer Success at Quotapath, emphasizing the need for customer success leaders to understand financial metrics and the shift towards revenue ownership. The conversation also touches on the future of customer success, the importance of communication, and actionable advice for aspiring leaders in the field.

Chapters:

00:00 The Role of Customer Success in Go-To-Market Strategy

14:39 Building Relationships and Trust in Customer Success

24:44 Metrics and Revenue Ownership in Customer Success

39:29 Future Directions for Customer Success

46:51 Advice for Aspiring Customer Success Leaders

Connect with Anika Zubair:

Website: https://thecustomersuccesspro.com/

LinkedIn: https://www.linkedin.com/in/anikazubair/

RevUP Academy: https://thecustomersuccesspro.com/revup

Connect with Ashley Stamps-Lafont:

Linkedin: https://www.linkedin.com/in/ashleystampslafont/

Book Anika as a speaker at your next team event: https://www.thecustomersuccesspro.com/team-event

Want to be my next podcast guest apply here: https://www.thecustomersuccesspro.com/podcast-guest

Download my freebies:https://thecustomersuccesspro.com/resources