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In this episode of the Customer Success Pro Podcast, Anika Zubair discusses the importance of shifting from a task-driven mindset to a revenue-focused approach in customer success. She highlights common mistakes professionals make, such as treating their day like a support queue and waiting for sales to dictate upsell opportunities. Anika emphasizes the need for commercial ownership and provides actionable strategies for customer success professionals to become strategic advisors, including conducting value conversations and understanding customer insights. The episode concludes with a challenge for listeners to engage with their top accounts and deepen their business relationships.

Chapters:

00:00 Introduction to Customer Success Transformation

03:01 The Shift from Task-Driven to Revenue-Focused

05:52 Common Mistakes in Customer Success

08:55 Understanding Commercial Ownership

11:53 Implementing a Revenue-Focused Weekly Rhythm

14:28 Value Conversations and Insights

17:43 Becoming a Strategic Business Advisor

20:34 Challenge: Elevate Your Customer Conversations

23:18 Conclusion and Call to Action

Connect with Anika Zubair:Website: ⁠

https://thecustomersuccesspro.com/⁠LinkedIn: ⁠

https://www.linkedin.com/in/anikazubair/⁠RevUP Academy:

⁠https://thecustomersuccesspro.com/revup⁠

Grab our FREE resources here: ⁠https://thecustomersuccesspro.com/resources⁠

Want to be our next podcast guest? Apply here: ⁠https://www.thecustomersuccesspro.com/podcast-guest⁠

Book Anika as a speaker at your next team event: ⁠https://www.thecustomersuccesspro.com/team-event