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The Coach Trap Podcast

The Coach Trap Podcast

By: The Coach Trap
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86% of coaches quit in year one. Greg (coach → 7-figure brand) and Dan (marketing strategist) show you how to join the 10% who thrive. Learn to attract premium clients, create content that converts, and build a coaching business that actually makes money online. We’ve made the mistakes so you don’t have to—now get the playbook. 👉 Join the Skool community: skool.com/thecoachtrap 👉 Subscribe on Substack: substack.com/@coachtrap 👉 Don’t fall into the Coach Trap: www.coachtrap.co.ukThe Coach Trap Economics
Episodes
  • Why 90% coaches fail in 2026 - Jack AM Austin
    Jan 28 2026

    90% of coaches fail. Jack AM Austin didn't. Here's why.The coaching industry is broken. New coaches are being fed fake advice, struggling coaches aren't getting clients, and most quit before they ever build real momentum.If you're serious about being in the 10% who actually make it, you need to hear this.Jack and I break down the exact coaching mistakes keeping you stuck, why coaches fail to get clients in 2026, and the coach marketing strategy that separates winners from everyone else trapped in outdated 2023 tactics.This isn't theory. This is what's actually working right now for online coaching business owners who refuse to fall into the coach trap.What we cover:Why most new coaches are set up to fail from day oneThe personal branding shift that changes everythingHow to build authority as a coach without burning outReal strategies to get coaching clients consistentlyThe coaching industry problems nobody talks aboutIf you're a struggling coach or founder trying to make money as a coach in 2026, this conversation will save you years of pain.🔗 Join our free Skool community: skool.com/thecoachtrapMore from Jack AM Austin:LinkedIn: / jackamaustin

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    47 mins
  • Addiction and Coaching with Marie Donnelly
    Jan 20 2026

    Breaking the Stigma: Addiction, Coaching & Why 90% of Coaches Fail with Marie Donnelly

    Join hosts Greg and Dan as they dive deep with Marie Donnelly, a seasoned coach with a background in social work and mental health. Marie shares her powerful journey from working in substance misuse to building a successful coaching business, revealing the harsh truth that 90% of coaches and online businesses fail—and how to be in the successful 10%.

    This raw conversation explores the evolving landscape of addiction, the stigma that keeps people (especially men) from seeking help, and why building authentic communities is the key to coaching success. Marie's holistic approach offers invaluable insights for new and struggling coaches looking to make a genuine impact while building a profitable online business.

    Learn:✅ Why most coaches fail and how to avoid their mistakes✅ Breaking down stigma in mental health conversations✅ Building communities that drive coaching success✅ Using authentic storytelling to grow your personal brand✅ Creating sustainable income in the online coaching space

    Quote: "Make time for your wellness before you're forced to make time for your illness."

    Connect with Marie: linkedin.com/in/marie-donnelly-☘️-a00905294

    Join The Coach Trap:🌐 www.coachtrap.co.uk👥 skool.com/thecoachtrap

    New episodes weekly! Subscribe for real talk on online business, personal branding, and making money as a coach.

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    37 mins
  • The Power of Neuro Coaching
    Jan 9 2026

    90% of coaches fail in their online coaching business. Here's why—and what you can actually do about it.

    Gerald Woollatt spent years figuring out what separates struggling coaches from those who build sustainable practices. This conversation goes deep into the mechanics of coaching that actually works—neuro coaching, self-awareness, and the frameworks that help new coaches avoid the traps that kill most businesses before they start.

    We explore why imposter syndrome isn't just a feeling but a pattern that can be interrupted, how AI is reshaping the coaching industry (and why authenticity matters more than ever), and the marketing strategies that don't require you to become someone you're not.

    The coach trap isn't about motivation. It's about understanding the systems that keep coaches spinning their wheels—no clients, inconsistent income, advice that doesn't translate to results. Gerald breaks down neuro coaching as a tool for creating awareness around the thought patterns that drive behavior, both for you as a founder and for the clients you serve.

    If you're a new coach trying to get coaching clients, or you've been struggling with personal branding for coaches and coach marketing strategy, this episode cuts through the fake coaching advice and gives you something actionable.

    KEY TAKEAWAYS:→ Why 90% of coaches in online businesses fail and how to avoid becoming part of that statistic→ The neuroscience behind behavioral change and how neuro coaching creates lasting transformation→ How to build authority as a coach without resorting to inflated claims or guru tactics→ Marketing strategies that work for coaches who hate marketing→ Why storytelling is the most underutilized tool for coaches not getting clients

    Join our free community where we discuss coaching industry problems, share strategies to make money as a coach, and help you build a business that doesn't trap you: skool.com/thecoachtrap

    FIND GERALD WOOLLATT:LinkedIn: https://www.linkedin.com/in/gerald-woollatt-msc/

    MORE FROM THE COACH TRAP:Website: www.coachtrap.co.ukCommunity: www.skool.com/thecoachtrap

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    30 mins
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