Every Great Story Needs a Book | Eric Koester on The Coach Trap Podcast98 to 99% of people who start a book never finish it. 81% say they want to write one. Eric Koester calls that gap the ambition gap.This week on The Coach Trap Podcast, Greg sits down with Eric Koester, entrepreneur, Georgetown professor, and the man who has helped around 4,000 people launch and publish their books.We talk about:Why Eric told a room of business students to write a book, and what happened when the class tripled in sizeThe ambition gap, and why so few people finish what they startWhy AI books are about 90% data and the books that change lives are 60 to 80% storyThe tension statement: “Everyone believes X, but I’m convinced it’s Y”Why you should write a rubbish first draft, then get help to make it brilliantThe rule of 150: get 150 people involved in your book before it’s doneThe ROI of generosity (one free copy leads to 3 to 4 sales)How coaches can turn their methodology into an assetEric’s four rules for a project that creates an inflection pointIf you’re a coach with a story worth telling, this one’s for you.Don’t fall into the coach trap: www.coachtrap.co.ukFind out more about Eric: https://www.linkedin.com/in/erickoester/coach trap podcast, eric koester, every great story needs a book, how to write a book, coaching book, write a book as a coach, ambition gap, storytelling, book marketing, rule of 150, ai and books, tension statement, coaching podcast, coaching business, escape the coach trap, super mentors, georgetown, authorship#CoachTrap #CoachingPodcast #WriteABook #EricKoester #Storytelling #CoachingBusiness

The Power of Podcasts | Michelle Hext on Building an Audience That Buys

Why do most podcasts die within 90 days, and why do most coaches quit or fail?

In this episode of The Coach Trap Podcast, I’m joined by Michelle Hext, a former martial arts school owner turned high-ticket coach and now founder of The Podcast Millionaire, a podcast growth agency.

We talk about:

• Why the audience is the asset, not the production
• Why a podcast audience is a brand new audience, separate from your social following
• How I use transcripts to create posts, newsletters and articles
• The 7-11-4 rule and why podcasts are so good at filling the hours
• Why coaches who overinvest in coaching have nothing left for marketing
• Why Michelle walked away from reels and the social media circus
• Muay Thai, BJJ and what combat sports teach you about life and business

Whether you want clients, sponsors or simply a calmer way to share your message, this one is worth a listen.

Don’t fall into the coach trap: www.coachtrap.co.uk

Find out more about Michelle Hext:
The Podcast Millionaire (company): thepodcastmillionaire.com
Michelle Hext: michellehext.com

#CoachTrapPodcast #PodcastGrowth #PodcastingTips #CoachingBusiness #ContentStrategy #MichelleHext

coach trap podcast, power of podcasts, Michelle Hext, podcast growth, podcast audience, coaching business, coach podcast, podcast marketing, grow a podcast, the podcast millionaire, coaches fail

86% of coaches quit or fail every year. Dai Jones is in year three and plans to be in the other 14%.Dai spent nearly four decades in automotive and aerospace engineering before he started coaching. In this episode he explains how a Welsh phrase, Eich Dyn, which means “your man”, became the brand behind his business. He also shows why a sharp niche beats trying to appeal to everyone.We talk about:Why Eich Dyn works as a brand and what it says about who he servesHow he niched down to STEM and engineering careersWhy 99 LinkedIn recommendations act like a free refereeWhy you should create a villain so the right people follow youWhy selling by the outcome beats selling by the hourHow he blends AI with human coachingIf you coach and your message feels too safe, this one is for you.Don’t fall into the Coach Trap: www.coachtrap.co.ukFind out more about Dai Jones: https://www.linkedin.com/in/dai-jones/#CoachTrap #CoachingBusiness #NicheCoaching #PersonalBranding #LinkedInForCoaches #CareerCoachingcoaching business, niche coaching, coach trap podcast, Dai Jones, Eich Dyn, personal branding, LinkedIn for coaches, STEM career coach, career coaching, coaching niche, engineering career coach