Every Great Story Needs a Book | Eric Koester on The Coach Trap Podcast98 to 99% of people who start a book never finish it. 81% say they want to write one. Eric Koester calls that gap the ambition gap.This week on The Coach Trap Podcast, Greg sits down with Eric Koester, entrepreneur, Georgetown professor, and the man who has helped around 4,000 people launch and publish their books.We talk about:Why Eric told a room of business students to write a book, and what happened when the class tripled in sizeThe ambition gap, and why so few people finish what they startWhy AI books are about 90% data and the books that change lives are 60 to 80% storyThe tension statement: “Everyone believes X, but I’m convinced it’s Y”Why you should write a rubbish first draft, then get help to make it brilliantThe rule of 150: get 150 people involved in your book before it’s doneThe ROI of generosity (one free copy leads to 3 to 4 sales)How coaches can turn their methodology into an assetEric’s four rules for a project that creates an inflection pointIf you’re a coach with a story worth telling, this one’s for you.Don’t fall into the coach trap: www.coachtrap.co.ukFind out more about Eric: https://www.linkedin.com/in/erickoester/coach trap podcast, eric koester, every great story needs a book, how to write a book, coaching book, write a book as a coach, ambition gap, storytelling, book marketing, rule of 150, ai and books, tension statement, coaching podcast, coaching business, escape the coach trap, super mentors, georgetown, authorship#CoachTrap #CoachingPodcast #WriteABook #EricKoester #Storytelling #CoachingBusiness

The Power of Podcasts | Michelle Hext on Building an Audience That Buys

Why do most podcasts die within 90 days, and why do most coaches quit or fail?

In this episode of The Coach Trap Podcast, I’m joined by Michelle Hext, a former martial arts school owner turned high-ticket coach and now founder of The Podcast Millionaire, a podcast growth agency.

We talk about:

• Why the audience is the asset, not the production
• Why a podcast audience is a brand new audience, separate from your social following
• How I use transcripts to create posts, newsletters and articles
• The 7-11-4 rule and why podcasts are so good at filling the hours
• Why coaches who overinvest in coaching have nothing left for marketing
• Why Michelle walked away from reels and the social media circus
• Muay Thai, BJJ and what combat sports teach you about life and business

Whether you want clients, sponsors or simply a calmer way to share your message, this one is worth a listen.

Don’t fall into the coach trap: www.coachtrap.co.uk

Find out more about Michelle Hext:
The Podcast Millionaire (company): thepodcastmillionaire.com
Michelle Hext: michellehext.com

#CoachTrapPodcast #PodcastGrowth #PodcastingTips #CoachingBusiness #ContentStrategy #MichelleHext

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86% of coaches quit or fail every year. Dai Jones is in year three and plans to be in the other 14%.Dai spent nearly four decades in automotive and aerospace engineering before he started coaching. In this episode he explains how a Welsh phrase, Eich Dyn, which means “your man”, became the brand behind his business. He also shows why a sharp niche beats trying to appeal to everyone.We talk about:Why Eich Dyn works as a brand and what it says about who he servesHow he niched down to STEM and engineering careersWhy 99 LinkedIn recommendations act like a free refereeWhy you should create a villain so the right people follow youWhy selling by the outcome beats selling by the hourHow he blends AI with human coachingIf you coach and your message feels too safe, this one is for you.Don’t fall into the Coach Trap: www.coachtrap.co.ukFind out more about Dai Jones: https://www.linkedin.com/in/dai-jones/#CoachTrap #CoachingBusiness #NicheCoaching #PersonalBranding #LinkedInForCoaches #CareerCoachingcoaching business, niche coaching, coach trap podcast, Dai Jones, Eich Dyn, personal branding, LinkedIn for coaches, STEM career coach, career coaching, coaching niche, engineering career coach

86% of coaches quit or fail every year. Dai Jones is in year three and plans to be in the other 14%.Dai spent nearly four decades in automotive and aerospace engineering before he started coaching. In this episode he explains how a Welsh phrase, Eich Dyn, which means “your man”, became the brand behind his business. He also shows why a sharp niche beats trying to appeal to everyone.We talk about:Why Eich Dyn works as a brand and what it says about who he servesHow he niched down to STEM and engineering careersWhy 99 LinkedIn recommendations act like a free refereeWhy you should create a villain so the right people follow youWhy selling by the outcome beats selling by the hourHow he blends AI with human coachingIf you coach and your message feels too safe, this one is for you.Don’t fall into the Coach Trap: www.coachtrap.co.ukFind out more about Dai Jones: https://www.linkedin.com/in/dai-jones/#CoachTrap #CoachingBusiness #NicheCoaching #PersonalBranding #LinkedInForCoaches #CareerCoachingcoaching business, niche coaching, coach trap podcast, Dai Jones, Eich Dyn, personal branding, LinkedIn for coaches, STEM career coach, career coaching, coaching niche, engineering career coach

86% of coaches quit or fail. Tim Brownson thinks the real number is closer to 98%.

This week on the Coach Trap Podcast, Greg and Dan sit down with Tim Brownson, The Fully Booked Coach. Tim spent years in sales, almost quit coaching more than once in his first 18 months, then built a business that has helped coaches get clients for over a decade.

We get into:

• Why Tim thinks the ICF failure stats are too rosy, and why we use them anyway
• What he actually uses AI for (invoicing, admin, transitions) and why he won’t let it write his posts
• Whether AI will replace coaches, and where the three of us disagree
• Why “I can coach anyone” is true, but you can’t market to everyone
• Why exec coaching is a tough niche if you’ve never been an exec
• Why coaches disappear into the murky middle where everyone sounds the same
• Tim’s advice: let your own personality show, and get offline as well as online

If you’re a coach trying to stand out, this one is worth your time.

Whatever you do, don’t fall into the coach trap. Find out more at www.coachtrap [add full URL]

To find out more about Tim, visit Business Coach for Coaches | The Fully Booked Coach: https://thefullybookedcoach.com/

#CoachTrap #CoachingBusiness #LifeCoaching #BusinessCoach #AIandCoaching #ColdTruthsForCoaches #TimBrownson

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86% of coaches quit or fail every single year. This podcast exists to change that.

This week Greg sits down with Sir Ryan Paul Spiteri, a coach and mentor who turned a near-tragic accident into a new career. Told he needed 12 to 15 weeks to be "okayish", Ryan was lifting weights in the gym by week eight. That mindset shaped how he coaches today.

In this episode:

• How an accident pushed Ryan out of his role as a chief operations officer and into coaching
• What martial arts and the Bushido code teach about handling life: get hit, block, evade, then anticipate
• Why you can't lead people down a path you haven't walked yourself (the wounded healer in action)
• Starting at the bottom again as a beginner, and why so many new coaches struggle with it
• Ryan's 95% success rate and why he chooses his clients carefully
• The question Greg and Dan ask before taking any client: will this person give us a five star review?
• Why ego is the biggest thing that stops people from getting coached
• Self-talk, reframing and the daily habits that change how you show up on stage and on camera
• Ryan's question for Dan: in a market flooded with generic advice, how does a coach find and market their single most unique advantage?
• Why the best advantage is being the answer to the exact question your ideal client is searching for
• Why video matters more than ever for coaches, and where people actually go to find answers

If you're a coach who wants more clients without sounding like everyone else, the last ten minutes alone are worth your time.

0:00 Welcome and the 86% problem
0:32 How Ryan got into coaching
4:47 What martial arts teaches about life
7:14 Ryan's three core mentors
11:55 The 95% success rate and choosing clients
16:06 Ego and why people resist being coached
21:00 Society, dating and the work coaches have ahead
29:02 Self-talk, reframing and the Kaizen principle
35:15 Ryan's question: how do you find your unique coaching advantage?
41:01 Video, YouTube and where clients search
42:59 Where to find Ryan

Want to learn more about Ryan? Connect with him on LinkedIn: Sir Ryan Paul Spiteri
https://www.linkedin.com/in/sir-ryan-paul-spiteri-74220b9a/

Ready to build a coaching business that lasts? Start here: www.coachtrap.co.uk

Subscribe for more stories like this, and whatever you do, don't fall into the coach trap.

Ryan Paul Spiteri, Sir Ryan Paul Spiteri, coaching podcast, Coach Trap podcast, Coach Trap, Escape the Coach Trap, Greg Styan, unique coaching advantage, coach niche, how to find your niche, coaching business, how to get coaching clients, martial arts and mindset, Bushido, wounded healer coach, self-talk, ego in coaching, mindset coach, life coach tips, executive coach, LinkedIn for coaches, coach marketing, why coaches fail, business mentor

#CoachingPodcast #CoachTrap #CoachingBusiness #MindsetCoach #MartialArts #CoachNiche #LinkedInForCoaches #CoachingTips

Fix your message first

Most new coaches think the fix is a better website or a shinier offer. It usually isn't. It's the message.

This week I sat down with Anthony Alexander Harrison, who spent 45 years in corporate PR working with brands like Microsoft, Disney, Starbucks and the New York Times before retraining as a coach a year ago. He now has eight clients and says it never feels like work.

We talk about:

• Why the skills that made Anthony a great PR exec had to be turned down to make him a good coach
• Why you need your own coach before you try to coach anyone else
• The three diving boards analogy, and why the top board is where most coaches get stuck
• Why more men are opening up to coaching, and what they need from the space
• How simply telling people "I'm a life coach" led to referrals
• Why nobody searches for a "life coach", and how to find the precise question you can become the authority on
• Jung's Wounded Healer, and why leading with where you struggled beats leading with how great you are

If you take one thing from this episode, it's this: fix your message before you fix anything else.

Connect with Anthony:
Anthony Alexander Harrison | LinkedIn: https://www.linkedin.com/in/anthonysprauveharrison/
Stepping Higher: https://www.steppinghigher.net/

86% of coaches quit or fail every year. If you want to be in the 14%, grab the book and start here: www.coachtrap.co.uk

Whatever you do, don't fall into the coach trap.

#CoachTrap #CoachingBusiness #LifeCoach #CoachingNiche #WoundedHealer

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This week on the Coach Trap Podcast, we sit down with psychotherapist Stuart Walker, whose work focuses on men, fathers, grief and neurodivergence, for a raw conversation about why men struggle to ask for help and where they actually open up instead.

We get into why Reddit and X see more male vulnerability than LinkedIn ever will, whether praising "strong and silent" behaviour is quietly making it harder for men to speak up, and how the death of pubs, football terraces and FIFA nights together has left a gap that AI chatbots are now filling for a growing number of people. Stuart also shares an anecdote about a client who paid £10,000 for counselling qualifications that weren't even recognised by BACP, and we talk about why the coaching and therapy industry stays so unregulated, and what that actually means for anyone looking for real help.

Stuart also answers Dan's question on marketing versus competence in an unregulated industry, live on the show.

🔗 Find out more about Stuart Walker:

LinkedIn: https://www.linkedin.com/in/stuart-walker-cafc1986/

https://www.meintime.co.uk

Stuart Walker is an integrative counsellor and psychotherapist, writer and founder of Me In Time Counselling & Psychotherapy. He works particularly with men, fathers, grief and bereavement, neurodivergence and life transitions.

📘 Don't fall into the Coach Trap. Grab the book and learn how to build a coaching business the right way:

www.coachtrap.co.uk

#CoachTrap #MensMentalHealth #Psychotherapy #CoachingIndustry #LinkedInForCoaches