Amy Porterfield closed her signature course business. Jenna Kutcher shut down her massive podcast. Why are the biggest names in the industry pivoting at the exact same time?

We've been students of both Amy and Jenna for years. Buying their courses, following their strategies, and building our own businesses based on their models. But recently, we noticed a massive shift in the market, and they didn't shift with it.

In this video, we break down the real reason the "Course Queen" era is ending and why information is no longer the most valuable currency online. We also share our honest story of why we demonetized our own business for 18 months to rebuild our brand the right way for 2026.

If you're still trying to sell courses like it's 2019, you need to watch this first.

Watch the video here: https://youtu.be/wukjvKJjo_Q

⏰ TIMESTAMPS:

00:00 Introduction: Amy Porterfield and Jenna Kutcher's Big Announcements

01:06 Personal Experiences with Amy and Jenna

02:12 Learning from the Experts: Email Lists, Lead Magnets, and More

03:56 The Shift in the Industry: Are They Keeping Up?

04:31 Low Ticket Courses: Are They Worth It?

05:55 Transparency and Financial Realities

10:54 The Future of Online Business: Content is King

13:54 Conclusion: Adapting to the New Landscape

💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI.

🔔 New videos every Friday! Live co-working every Monday at 10am EST.

🎧 Also available wherever you get your podcasts.

Visit our website: https://www.thebrandingfix.com

FREEBIES TO GET STARTED:

- Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards

- Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h

Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1

2026 is the most unprecedented time in history to build a content creator business. While everyone's screaming doom and gloom, five massive trends are converging right now that level the playing field for individual creators.

Watch the video: https://youtu.be/QQohwtMrU4w

In this episode, we break down:

- Why AI makes YOUR authentic voice more valuable than ever

- The social live shopping revolution (TikTok Shop, WhatNot, Instagram)

- How interest media lets anyone reach millions organically

- Why authenticity is now non-negotiable for success

- How brand converts fleeting attention into lasting value

🎯 Ready to build your brand? Join our FREE 10-Day Fix Your Brand Challenge: https://youtu.be/M8ZPlEzd_90

Get step-by-step guidance to clarify who you are, who you serve, and what to post—with zero overwhelm. We cover: brand audit, North Star definition, archetype, identity, transformation, categories, pillars, profit path, and rest plan.

⏰ TIMESTAMPS:

00:00 Is Content Creation Dead? (The Truth)

00:08 The 2026 Content Creator Gold Rush

00:31 Who We Are (The Branding Fix)

01:01 Why It's Not Too Late to Start

01:56 Trend 1: How to Build a Personal Brand Empire

04:21 Trend 2: TikTok Shop & Social Commerce Waves

06:05 Trend 3: Interest Media (How to Get More Views)

07:52 Trend 4: Authenticity & Growing on Social Media

09:46 Trend 5: Why Personal Branding Matters Most

11:16 Your 2026 Content Creation Action Plan

💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI.

🔔 New videos every Friday!

🎧 Also available wherever you get your podcasts.

Visit our website: https://www.thebrandingfix.com

FREEBIES TO GET STARTED:

- Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards

- Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h

Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1

After a year of experimenting with Substack and Shopify as side projects, we realized they were becoming major distractions from our core business. In this video, we explain why we are hitting "The Great Reset." We are demonetizing our content, deleting our paid newsletter, and closing our shop to return to the one thing that actually works: The Blog.

If you're feeling burnt out by the pressure to be everywhere at once, this Coworking session is your permission slip to simplify.

Watch the video: https://youtu.be/BSf33FHaVss

In this video, we cover:

- Why we moved back to a standard newsletter provider

- The reality of "shiny object syndrome" with Shopify

- Why we are demonetizing to focus on authenticity

- The visual & mindset shift we need for the future

THE MOST IMPORTANT STEP THIS YEAR!

Fix Your Brand Challenge: https://youtu.be/M8ZPlEzd_90

⏱️ TIMESTAMPS

00:00 Introduction: The Great Reset of 2025

01:19 Breaking Down the Great Reset

01:49 Moved away from Substack and back to standard newsletter provider

02:29 Shut down our non essential Shopify store

02:57 Demonetizing everything except in platform ads

03:40 Visuals Makeover: Authenticity Over Perfection

04:44 Mindset Shift: Prioritizing Rest and Human Connection

06:02 Final Thoughts

👉 Join the Coworking Club: Subscribe for new videos every Friday documenting our journey to rebuild and future-proof our blog in the age of AI. And join us LIVE every Monday at 10am EST.

💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI.

🔔 New videos every Friday!

🎧 Also available wherever you get your podcasts.

Visit our website: https://www.thebrandingfix.com

FREEBIES TO GET STARTED:

- Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards

- Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h

Subscribe for more branding tips: https://www.youtube.com/channel/UCdhQeAZYSNfVcrQC31WaEHg