Amy Porterfield closed her signature course business. Jenna Kutcher shut down her massive podcast. Why are the biggest names in the industry pivoting at the exact same time?

We've been students of both Amy and Jenna for years. Buying their courses, following their strategies, and building our own businesses based on their models. But recently, we noticed a massive shift in the market, and they didn't shift with it.

In this video, we break down the real reason the "Course Queen" era is ending and why information is no longer the most valuable currency online. We also share our honest story of why we demonetized our own business for 18 months to rebuild our brand the right way for 2026.

If you're still trying to sell courses like it's 2019, you need to watch this first.

Watch the video here: https://youtu.be/wukjvKJjo_Q

⏰ TIMESTAMPS:

00:00 Introduction: Amy Porterfield and Jenna Kutcher's Big Announcements

01:06 Personal Experiences with Amy and Jenna

02:12 Learning from the Experts: Email Lists, Lead Magnets, and More

03:56 The Shift in the Industry: Are They Keeping Up?

04:31 Low Ticket Courses: Are They Worth It?

05:55 Transparency and Financial Realities

10:54 The Future of Online Business: Content is King

13:54 Conclusion: Adapting to the New Landscape

💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI.

🔔 New videos every Friday! Live co-working every Monday at 10am EST.

🎧 Also available wherever you get your podcasts.

Visit our website: https://www.thebrandingfix.com

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