Inclusivity is often discussed, but far less often operationalized.

Many organizations value diversity, yet leaders still struggle with how to build environments where people feel heard, respected, and able to contribute fully.

In this episode of The Bliss Business Podcast, we will sit down with Fredric Abramson, Founder of Golden Thread Technology, to explore what it takes to foster a culture of inclusivity, how leaders can translate intention into action, and why inclusive environments matter for performance and connection.

Fredric will share thoughtful insights on:

• What inclusivity looks like in daily leadership behavior

• The systems that help inclusivity scale across teams

• How purpose and belonging are deeply connected

• Practical ways leaders can create space for every voice

🎙️ Hosted by Stephen Sakach and Tullio Siragusa 🎧 Produced by Martha Huerta

Inclusivity is not just about who is in the room. It is about how people experience being in the room.

When marketing is fully aligned with business goals, it becomes a powerful driver of sustainable growth. Yet many organizations struggle to connect strategy, systems, and local execution in ways that truly support scale.

In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by James Doyle, Chief Marketing Officer of PIRTEK USA and Canada. James is responsible for developing and executing PIRTEK’s marketing strategy while protecting and growing the brand across the franchise network. With a strong background in marketing and franchise leadership, he focuses on driving demand and refining the marketing systems and resources that empower franchise owners to succeed in their local territories.

An active franchisee himself, James brings a unique perspective shaped by leadership roles across multiple service brands, including his time overseeing marketing for a multi-brand franchise platform.

🎙️ Hosted by Mike Liwski

🎧 Produced by Martha Huerta

🧭 In this episode, we cover:

• Why aligning marketing with business growth is critical for franchise success

• How strong systems and resources support franchisee performance

• Balancing brand consistency with local market needs

• Lessons from leading marketing across complex franchise networks

🎧 Whether you’re leading a franchise brand, supporting local operators, or scaling a service-based business, this conversation offers practical insight into aligning marketing with real business impact.

Empathy is often misunderstood in leadership. Some see it as softness, others as optional.But research and real-world experience continue to show that empathy is one of the most powerful drivers of trust, performance, and sustainable leadership.

In this episode of The Bliss Business Podcast, we sit down with Kim Gubera to explore the role empathy plays in leadership, decision-making, and culture, especially in environments where performance, accountability, and people all matter deeply.

Kim shares thoughtful insights on:

• What empathy really looks like in day-to-day leadership

• How empathetic leadership builds trust without sacrificing standards

• The connection between empathy, communication, and strong teams

• Practical ways leaders can show up with more care while still driving results

🎙️ Hosted by Stephen Sakach and Mike Liwski

🎧 Produced by Martha Huerta

Empathy in leadership is not about lowering expectations. It is about raising the quality of how we lead people while meeting them where they are.

Customers are no longer impressed by profit alone. They want to see what brands stand for. Recent global research shows that more than three quarters of consumers say they are more likely to trust and stay loyal to brands that act in socially and environmentally responsible ways, even when times are tough.

In this episode of The Bliss Business Podcast, we sit down with Joe Dent, CEO of Everything Pets, a Division of Loyalty Brands, to explore how franchise leaders can grow profit while honoring their responsibility to animals, communities, and the people behind the counter.

Joe shares powerful insights on:

• What balancing profit and social responsibility really looks like in a pet focused franchise system

• The systems that help franchisees deliver both strong financials and real community impact

• Whether empathy and purpose can truly scale across multi unit, multi brand organizations

• Practical steps leaders can take to align values, operations, and growth

🎙️ Hosted by Tullio Siragusa

🎧 Produced by Martha Huerta

The future belongs to brands that can look their customers, communities, and investors in the eye and say, “We did well by doing good” and have the receipts to prove it.

Franchise brands that treat marketing as a growth engine, not just a support function, are far more likely to scale efficiently across locations. Yet many multi-location businesses still struggle to unify strategy, performance data, and local execution into a system that consistently drives results.

In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Fred Navas, Digital Marketing Specialist at Zero Company. With a career that dates back to the early days of paid search, Fred has led direct response campaigns for both local and national brands and built a strong reputation for performance driven strategy and execution.

Over the past several years, Fred has specialized in supporting franchise and multi-location businesses with lead generation campaigns across Google, social platforms, and SEO. His expertise spans Digital Display Advertising, Pay Per Click (PPC), Programmatic Advertising, and Google Analytics — all grounded in a focus on measurable growth and scalable results.

🎙️ Hosted by Michele Brasfield

🎧 Produced by Martha Huerta

🧭 In this episode, we cover:

• Why marketing must function as a growth engine for franchise systems

• How performance data guides smarter multi-location strategies

• Practical approaches to lead generation at scale

• Lessons from decades of digital advertising evolution

🎧 Whether you’re growing a single brand or managing multiple locations, this conversation will help you rethink how marketing fuels sustainable franchise expansion.

Empathy is no longer a “nice to have” in leadership. It is becoming a hard performance metric.

A recent study from Catalyst found that employees with highly empathetic senior leaders are 3 times more likely to report being innovative and 4 times more likely to be engaged at work.

In this episode of The Bliss Business Podcast, we sit down with Christopher M. Steer, Esq., Founder and CEO of Steer, LLC, to explore how empathy, humility, and a permanent beta mindset can unlock high performance without burning people out.

🚀Chris shares powerful insights on:

• What real empathy in leadership looks like beyond being “nice”

• How to build systems that make empathy a daily habit, not a personality trait

• Whether empathy and purpose can truly scale across complex organizations

• Practical steps leaders can take this month to lead with more care and still drive results

🎙️ Hosted by Stephen Sakach and Tullio Siragusa🎧 Produced by Tullio Siragusa

The future of leadership belongs to those who can pair clear expectations with genuine empathy, creating cultures where people perform at a high level and feel proud of how they got there.

A 2025 PwC study found that 78% of consumers will only engage with brands that use AI responsibly and transparently. That statistic is more than a warning. It’s a window into the future of business.

In this episode of The Bliss Business Podcast, we’re joined by Dominique Shelton Leipzig, Founder & CEO of Global Data Innovation. Together with hosts Stephen Sakach and Tullio Siragusa, we explore how trust becomes the foundation for innovation in the age of AI.

🎙️ Hosted by Stephen Sakach and Tullio Siragusa

🎧 Produced by Tullio Siragusa

🧭 In this conversation, we explore:

• Why trust is the new currency in AI-driven business

• How responsible innovation can strengthen performance and reputation

• The systems and mindsets that turn ethics into a competitive advantage

• What it takes to balance data-driven growth with human-centered governance

🎧 Building trust is not about slowing progress. It’s about ensuring progress serves people.

In a world where data drives decisions, real customer connection still depends on clarity, trust, and human understanding. Yet many businesses struggle to translate complex marketing metrics into meaningful actions that truly serve their customers.

In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Anna Phillips, Account Executive at Zero Company. Since 2015, Anna has worked across a wide range of industries, serving as a trusted resource for clients by demystifying the complexities and jargon of online marketing. She shares how focusing on clear communication and genuine partnership helps brands strengthen customer relationships while driving awareness, sales, and growth.

🎙️ Hosted by Michele Brasfield

🎧 Produced by Martha Huerta

🧭 In this episode, we cover:

• Why clarity builds trust in a data-driven marketing world

• How simplifying marketing insights strengthens customer connection

• The role of partnership in driving long-term client success

• Lessons from working hands-on with brands across diverse industries

🎧 Whether you’re navigating digital marketing for the first time or refining an established strategy, this conversation will help you rethink how data and human connection work best together.