Customer data is valuable. But turning it into revenue is what makes it powerful.

Marketing becomes a true growth engine when businesses use customer insights to create more relevant experiences, strengthen loyalty, and uncover new opportunities for revenue.

In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by David Buckingham, CEO of Ecrebo, to explore how marketing can become a stronger driver of business growth.

David is a seasoned technology executive with experience building and scaling SaaS businesses across the UK, Europe, and North America. Throughout his career at Ecrebo, Circana (IRI), Loyalty Management Group, and Kantar, he has helped retailers and CPG brands unlock greater value from customer and transaction data. Today, he leads Ecrebo’s mission to help retailers use real-time transaction intelligence to drive customer loyalty, personalization, and retail media performance.

🎙️ Hosted by Tullio Siragusa

🎧 Produced by Martha Huerta

🧭 In this episode, we explore:

• How customer and transaction data can unlock new revenue opportunities

• Why personalization and customer loyalty matter for business growth

• Turning real-time insights into more effective marketing strategies

• Connecting marketing performance to measurable business outcomes

Data alone doesn't drive growth. What businesses do with it makes the difference. Join us for a conversation about turning customer insights into stronger relationships, smarter marketing, and greater revenue potential.

Sometimes improving someone's life begins with improving the space around them.

A more accessible kitchen, an organized pantry, or a home that simply works better can create greater comfort, independence, and peace of mind.

In this episode of The Bliss Business Podcast, we welcome Tony Ditzler, President of ShelfGenie, a Neighborly company specializing in custom glide-out shelving and home organization solutions. With more than 20 years of franchise leadership experience, Tony brings a people-centered approach to brand growth, innovation, and helping local owners succeed.

This conversation continues our journey with the Neighborly family. After hosting CEO Mike Davis and Molly Maid President Michael Silva-Nash, we're excited to learn how Tony brings culture, connection, and a shared sense of purpose to ShelfGenie's network of more than 275 locations across North America.

In Creating Space for Connection, we explore:

• How home organization can improve people's everyday lives

• Why community begins with understanding individual needs

• How franchise leaders can inspire ownership and shared purpose

• What it takes to connect local entrepreneurs around one mission

• How innovation and thoughtful design can support independence

• Why strong business performance begins with people working together

  
  

🎙️ Hosted by Stephen Sakach and Tullio Siragusa

🎧 Produced by Martha Huerta

The best businesses do more than solve practical problems. They create environments where people feel supported, empowered, and connected to what matters most.

What happens when businesses know more about their customers than ever before, but understand them less?

In this special episode of The Bliss Business Podcast, hosts Stephen Sakach and Tullio Siragusa explore a provocative question: Are we using AI and technology to better serve people, or simply becoming more effective at influencing their behavior?

Inspired by the phrase “Outsourcing Empathy,” Stephen and Tullio examine the growing tension between personalization, persuasion, and manipulation—and the opportunity to use AI to make businesses genuinely more human.

In Are Businesses Outsourcing Empathy?, we explore:

• Where persuasion ends and manipulation begins

• Why understanding customer behavior isn't the same as understanding people

• How AI could strengthen empathy rather than replace it

• What it means to build empathy into business operations, not just marketing

• Why empathy without meaningful action isn't enough

• How businesses can optimize for human flourishing, not just conversions

🎙️ With Stephen Sakach and Tullio Siragusa

🎧 Produced by Martha Huerta

The future of business isn't just about what AI can optimize. It's about what we choose to optimize for.

What if we asked technology to help us build businesses that don't just perform better, but genuinely help people flourish?