The wine industry doesn't have a wine problem—it has a communication problem.

In this episode of The Beverage Business Hub Podcast, Chloe Thomas explores why so many wineries struggle to connect with today's consumers, despite creating incredible wines and unforgettable cellar door experiences.

From outdated social media strategies to disconnected marketing systems, this conversation unpacks the biggest challenges facing winery marketing today and shares practical ways to build stronger relationships with modern wine consumers.

In this episode, you'll learn:

• Why traditional winery marketing is becoming less effective
• How authentic storytelling outperforms polished promotional content
• Why your marketing channels should work together as one ecosystem
• The importance of email marketing and customer journeys
• How to create content that educates, connects and builds trust
• Why wineries need to think beyond the cellar door to remain relevant in the next decade

Whether you're a winery owner, beverage founder, hospitality brand or tourism operator, this episode will help you rethink how your brand communicates in a rapidly changing digital world.

🎥 Watch this episode on YouTube:
https://youtu.be/mgVbG3RHIHs

🍷 Vinum Vita
https://www.vinum-vita.com

🍇 Join the Beverage Business Hub
https://crushatsocial.ac-page.com/beverage-business-hub-join-us

Most wineries are sending emails.

Very few have a system.

In this episode, Chloe explores one of the biggest missed opportunities in winery marketing: email automation.

While many wineries focus on newsletters, social media, and seasonal campaigns, the real opportunity often lies in creating a connected customer journey that continues working behind the scenes long after someone leaves the cellar door or visits your website.

You'll learn about three foundational email automations that can help wineries build stronger customer relationships, create better experiences, and stay top of mind without constantly needing to create more content.

In this episode, we discuss:

• Why email automation is often the most underutilised tool in winery marketing

• How to create a welcome sequence that introduces new subscribers to your brand

• The role of abandoned cart emails in continuing the customer conversation

• Why post-purchase communication is essential for customer retention

• How small wineries can use systems to create a more personalised experience

• The difference between sending emails and building a marketing ecosystem

If you're a winery owner, marketer, cellar door manager, or beverage brand looking to strengthen your customer relationships and build a more sustainable direct-to-consumer strategy, this episode is for you.

Resources & Links

🌐 Vinum Vita
https://www.vinum-vita.com

▶️ Watch on YouTube
https://www.youtube.com/@BeverageBusinessHub

🍷 Join the Beverage Business Hub

https://crushatsocial.ac-page.com/beverage-business-hub-join-us

Connect with us for more insights on winery marketing, wine tourism, hospitality branding, customer experience, and the future of beverage marketing.

Most wineries don't have an Instagram problem. They have a strategy problem.

Many winery Instagram accounts are still operating as if it's 2018, while consumer behaviour, content preferences, and social platforms have changed dramatically.

In this episode, we explore why so many winery Instagram accounts struggle to generate meaningful business results and what wine brands should be doing instead.

We discuss:

🍷 Why every winery needs a clear objective for Instagram
🍷 The advantage small wineries have over larger brands on social media
🍷 Why raw, authentic video content is outperforming polished content
🍷 How to use Instagram to grow your email list and customer relationships
🍷 Simple profile optimisation tactics most wineries overlook
🍷 How Instagram fits into a larger winery marketing ecosystem

Whether your goal is increasing cellar door traffic, growing your wine club, promoting events, or building long-term brand awareness, this episode will help you think more strategically about social media and winery marketing.

🌐 Vinum Vita
https://www.vinum-vita.com

🍷 Join the Beverage Business Hub Waitlist
https://crushatsocial.ac-page.com/beverage-business-hub-join-us

📺 Subscribe on YouTube
https://www.youtube.com/@BeverageBusinessHub

The Beverage Business Hub Podcast explores marketing, branding, wine tourism, hospitality, direct-to-consumer sales, and consumer trends shaping the future of the beverage industry.

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