Most wineries are sending emails.

Very few have a system.

In this episode, Chloe explores one of the biggest missed opportunities in winery marketing: email automation.

While many wineries focus on newsletters, social media, and seasonal campaigns, the real opportunity often lies in creating a connected customer journey that continues working behind the scenes long after someone leaves the cellar door or visits your website.

You'll learn about three foundational email automations that can help wineries build stronger customer relationships, create better experiences, and stay top of mind without constantly needing to create more content.

In this episode, we discuss:

• Why email automation is often the most underutilised tool in winery marketing

• How to create a welcome sequence that introduces new subscribers to your brand

• The role of abandoned cart emails in continuing the customer conversation

• Why post-purchase communication is essential for customer retention

• How small wineries can use systems to create a more personalised experience

• The difference between sending emails and building a marketing ecosystem

If you're a winery owner, marketer, cellar door manager, or beverage brand looking to strengthen your customer relationships and build a more sustainable direct-to-consumer strategy, this episode is for you.

Resources & Links

🌐 Vinum Vita
https://www.vinum-vita.com

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