Get my podcast lead gen system here: ⁠https://bnce.link/BXa8T50j

Steve Whittington is the president of Roadmap, a sales and marketing agency helping Western Canada based small to medium B2B organisations to scale. Steve is also the host of Driving Growth, a go-to-market podcast that serves the same client base.

In this episode, we talk about why Roadmap only produces ungated content and still generates inbound leads, and why Steve credits positioning for the success of both his agency and his podcast. He also shared the 4 most common red flags behind underperforming go-to-market strategies and so much more on customer understanding.

Get your personalised Go-To-Market benchmark report:

https://bnce.link/WbGZ6fqI

Download Roadmap’s Revenue Factory Toolkit:

https://bnce.link/zU5DDgKD

Visit Roadmap’s website:

https://bnce.link/rg6lJMd4

Connect with Steve on LinkedIn:

https://bnce.link/xeJ94X12

Connect with me on LinkedIn:

https://bnce.link/LcElP95b

Get my podcast lead gen system here: ⁠https://bnce.link/BXa8T50j

Timestamps:

(00:40) Steve Whittington’s podcasting journey

(05:14) Aligning podcasting with agency goals

(06:44) Understanding common B2B go-to-market issues

(14:09) First step to fix your go-to-market problems

(15:51) Podcast guests selection strategy

(17:05) Podcast distribution strategies

(20:36) Why Roadmap only produces ungated content

(22:37) Identifying red flags in your go-to-market strategy

(25:38) How to improve your customer understanding

Get my podcast lead gen system here: https://bnce.link/TOP2B2q4

In this episode, I sit down with Roy Coughlan, founder of the Podfather community and six-time top-ranked podcast host. Whether you're just starting out in podcasting or looking to refine your approach, he shared insights that will help you grow your podcast, attract the right audience and turn your podcast into a sustainable business.

Roy and I went deep on:

7:32 Podcast positioning strategy

13:51 What podcast metrics to monitor

17:36 Common podcasting mistakes

24:15 Finding your ideal podcast audience

30:45 PodFather, a community for podcasters

36:49 Converting listeners to your service or community

40:38 Systematizing podcast production

45:33 Podcast monetization

Listen to Roy’s podcasts: ⁠https://bnce.link/AqfdJ88Z

Check Roy’s Skool community for podcasters: ⁠https://bnce.link/Lp4U2FAP

Connect with Roy on LinkedIn: ⁠https://bnce.link/qMCZOeoQ

Connect with me Loïc on LinkedIn: ⁠https://bnce.link/69PysUV4

Check the 4 best podcast attribution software tools in 2026: ⁠⁠⁠https://bnce.link/NLuRVrla

Get my podcast lead gen system here: ⁠https://bnce.link/TOP2B2q4

Get my podcast lead gen system here: https://bnce.link/MePu3TNv⁠

Everyone's bragging about replacing their team with AI. Same ones who'll end up being replaced for using AI too much.

I can easily name four tools who can write my LinkedIn content so I don't have to. Three of those sound exactly the same.

We’re so much into this AI FOMO that we act like commoditization doesn’t exist. Reality is that AI gold rush literally accelerated it.

The paradox is that differentiating yourself isn’t out of reach for any of us. That’s something I learned during my conversation with Barry LaBov.

Barry and I went deep on:

00:00 The importance of differentiation in a commoditized world

06:24 How to find your uniqueness

13:58 How to find your podcast positioning

20:21 How to use many content assets and platforms to grow

26:55 How to grow a podcast on Youtube

30:53 The critical mistake that podcasters must avoid

36:56 What’s better than moving listeners to your website

Get Barry’s “The Power of Differentiation” book: https://bnce.link/ycAlnrQX

Listen to Barry’s podcast: https://bnce.link/4v2pjAmt

Check Barry’s agency website: https://bnce.link/si43vKrn

Connect with Barry on LinkedIn: https://bnce.link/JhfTlGv5

Connect with me Loïc on LinkedIn: https://bnce.link/pvNo8Ezy

Check the 4 best podcast attribution software tools in 2026: ⁠https://bnce.link/YXNLmwhX

Get my podcast lead gen system here: https://bnce.link/MePu3TNv