Why SOME content-led businesses cannot lose against cheaper competitors
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Get my podcast lead gen system here: https://bnce.link/MePu3TNv
Everyone's bragging about replacing their team with AI. Same ones who'll end up being replaced for using AI too much.
I can easily name four tools who can write my LinkedIn content so I don't have to. Three of those sound exactly the same.
We’re so much into this AI FOMO that we act like commoditization doesn’t exist. Reality is that AI gold rush literally accelerated it.
The paradox is that differentiating yourself isn’t out of reach for any of us. That’s something I learned during my conversation with Barry LaBov.
Barry and I went deep on:
00:00 The importance of differentiation in a commoditized world
06:24 How to find your uniqueness
13:58 How to find your podcast positioning
20:21 How to use many content assets and platforms to grow
26:55 How to grow a podcast on Youtube
30:53 The critical mistake that podcasters must avoid
36:56 What’s better than moving listeners to your website
Get Barry’s “The Power of Differentiation” book: https://bnce.link/ycAlnrQX
Listen to Barry’s podcast: https://bnce.link/4v2pjAmt
Check Barry’s agency website: https://bnce.link/si43vKrn
Connect with Barry on LinkedIn: https://bnce.link/JhfTlGv5
Connect with me Loïc on LinkedIn: https://bnce.link/pvNo8Ezy
Check the 4 best podcast attribution software tools in 2026: https://bnce.link/YXNLmwhX
Get my podcast lead gen system here: https://bnce.link/MePu3TNv