Summary:
What if your agency's most reliable clients are quietly costing you money? I learned the hard way that strong results, long relationships, and healthy revenue don't guarantee a profitable client.

In this solo episode, I share how one long-term client went from a seemingly great account to a hidden drain on our agency and the simple process I wish we'd used years earlier to catch it.

Takeaways:

• Why high ROAS doesn't guarantee healthy agency margins.
  
  
• How legacy pricing quietly eats into profitability.
  
  
• The hidden cost of endless meetings and free work.
  
  
• Why your best clients may be subsidizing your worst.
  
  
• How to calculate the true profit of each account.
  
  
• When to reprice, rescope, improve efficiency, or walk away.
  
  
• The 20 minute exercise that can expose your biggest profit leaks.

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Summary:

Your agency doesn’t need another shiny new service. It needs clients who stay, predictable recurring revenue, and a delivery model that protects your margins.

I sat down with Mark Herre, founder of SEO Game, who has spent nearly 30 years in SEO and built a business around helping agencies deliver results without building every capability in house.

Takeaways:

• Why chasing AI trends can distract you from profitable clients.
  
  
• How to land your first five paying clients.
  
  
• Why affordable retainers can create long-term relationships.
  
  
• How to prove SEO value through calls, traffic, and qualified leads.
  
  
• When outsourcing can improve your agency’s margins.
  
  
• Why local service businesses can be a powerful niche.
  
  
• How to spot projects that look exciting but rarely lead to recurring revenue.

Check Out Mark Here At:
SEO Game

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Summary:

You probably don’t need more leads, another hire, or the latest AI tool to grow your agency. You might just need to stop leaking profit, improve the value of your next 10 deals, and stop being the decision-maker for everything.

In this solo episode, I break down three practical changes that can help you improve your agency’s economics without adding unnecessary complexity.

Takeaways:

• How a $0 change order protects future profit.
  
  
• Why client favors quietly destroy your margins.
  
  
• How a $500 monthly price increase adds $60K in annualized revenue across 10 clients.
  
  
• Why more leads might not be your biggest growth opportunity.
  
  
• How to give your team more ownership without hiring.
  
  
• The three decision categories that eliminate unnecessary founder approvals.
  
  
• How to turn one small improvement into a repeatable agency system.

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