Ep 101: Why Saying “No” to Full Service Saved This Agency | Matt Dorman of Ndevr

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Ep 101: Why Saying “No” to Full Service Saved This Agency | Matt Dorman of Ndevr

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Summary:

Most agencies think growth comes from doing more.
More services. More platforms. More promises.

In this episode, I talk with Matt Dorman, co-founder of Ndevr, about why his agency took the opposite approach and why it may be the smartest move in today’s market.

We break down what happens when you intentionally avoid full service, focus on technical depth, and use consulting as a strategic entry point instead of chasing every opportunity.

Takeaways:

Why specialization beats full-service in volatile markets
How consulting can unlock implementation without selling harder
The real reason WordPress and web dev demand slowed
Why AI didn’t replace developers but exposed weak processes
How to structure roles early to avoid operational chaos
The mistake agencies make when chasing “scale” too soon

Check out Matt's agency here:
Ndevr

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