The Affiliate Marketing Podcast cover art

The Affiliate Marketing Podcast

By: Lee-Ann Johnstone - Founder of Affiverse
  • Summary

  • We're on a quest to help the world do affiliate marketing, better. Join your host Lee-Ann Johnstone, CEO of Affiverse an award winning Agency and Top 50 UK Affiliate Agency Owner as voted in The Drum Agency Census 2021 and listen to her podcast series all about Affiliate and Performance Marketing.

    Learn from an array of digital marketing veterans, business entrepreneurs, SaaS product providers and more to discover how digital and affiliate marketing is constantly changing.

    Hear how brands are building successful affiliate programs and driving consistent partner referrals and sales. Subscribe to hear exactly what it takes to launch, scale and grow a successful affiliate program in this fast moving digital age.

    Visit : www.affiversemedia.com for more great content or discover our AMPP (Affiliate Manager Performance Program) training program for affiliate program managers who want to launch, scale or grow affiliate marketing programs in under 90 days!

    Need help with your Affiliate Program? Want to launch an affiliate program successfully?

    Talk to our agency team and find out how our consulting and account management services and how we can help you drive consistent sales for your business!

    >> Book a free call HERE: https://affiversemedia.com/contact/

    © 2024 The Affiliate Marketing Podcast
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Episodes
  • Part 2: How To Avoid Burnout This Year in Affiliate Management
    Apr 25 2024

    We continue with the second half of our conversation featuring guests, Emily Leeb, CEO of Saroca and Claire Adamou, VP of Development at Saroca. They talk to Lee-Ann about affiliate manager burnout – how to recognise the signs, how to handle them and how to approach these things with your manager. We have received a tremendous amount of praise for this important topic being under the spotlight and the relatable insights shared by Emily and Claire. So, let’s waste no time in learning from part two…

    Listen to find out more about:

    • Managing Stress With Active Techniques
    • Advocating for Yourself
    • Elevating Emotional Relationship Building

    Key segments of this podcast and where you can tune in to go direct:
    [02:45] Practical tips to manage stress
    [10:10] 140 minutes, every seven days!
    [11:54] The SBIA Formula – Situation Behaviour Impact Agreement

    Rate, Review & Subscribe on Apple Podcasts
    “I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

    Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

    Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

    Subscribe to our podcast HERE!

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    26 mins
  • Part 1: How To Avoid Burnout This Year in Affiliate Management
    Apr 18 2024

    This week we have not one, but two guest experts – Emily Leeb, CEO of Saroca and Claire Adamou, VP of Development at Saroca. They join Lee-Ann to talk about affiliate manager burnout, from the perspective of two experienced professionals in the iGaming industry. This is a big topic and it gives an eye-opening account, so we have split the episode into two parts. The conversation covers the signs of burnout, the importance of recognising and addressing it, and steps that leaders can take to support their teams….

    Listen to find out more about:

    • Recognising and Addressing Affiliate Manager Burnout
    • Supporting Teams to Prevent Burnout in the iGaming Industry
    • Recognising the Signs of Burnout


    Key segments of this podcast and where you can tune in to go direct: \
    [05:44]
    The Four Zones of Flow
    [24:00] Complete a Self-Assessment for Stress and Burnout
    [29:00] Bringing humanity back to the workplace


    Rate, Review & Subscribe on Apple Podcasts

    “I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

    Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

    Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

    Subscribe to our podcast HERE!

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    33 mins
  • Tracking Debate and Shifting Affiliate Paradigms
    Apr 11 2024

    In this episode, Lee-Ann Johnstone interviews Richard Dennys, CEO of Game Lounge, about his experience in the affiliate marketing industry. They discuss the differences between iGaming and eCommerce marketing strategies, the challenges and opportunities in the iGaming industry, and the importance of collaboration between operators and affiliates. Richard also shares his insights on emerging trends and shifts in affiliate marketing, emphasising the need for diversification and simplicity in affiliate strategies. The episode provides valuable insights for both newcomers and experienced professionals in the affiliate marketing space.

    Listen to find out more about:

    • Richard's Experience in the Affiliate Industry
    • Challenges and Opportunities in iGaming
    • Emerging Trends and Shifts in Affiliate Marketing


    Key segments of this podcast and where you can tune in to go direct:
    [10:47]
    Transition from corporate network to publisher
    [16:53]
    Differences between iGaming and eCommerce execution of objectives
    [28:43]
    Consolidation in iGaming


    Discover Affiliate Mastery at AM Leaders

    Live event. April 16. Miami, FL.
    A game-changing Affiliate Manager training workshop where you can learn from industry leaders, fine tune your affiliate program management skills, and stay ahead of the latest affiliate marketing trends in this tell-all Chatham House rules event.

    Running in partnership with Hello Partner and Affiverse, this interactive workshop is your path to success. to affiliate program success. Don't miss out on this opportunity to learn from the best minds in the affiliate marketing industry.

    Book your ticket now

    Rate, Review & Subscribe on Apple Podcasts

    “I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

    Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

    Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

    Subscribe to our podcast HERE!


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    34 mins

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