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That One Lawyer™ Podcast

That One Lawyer™ Podcast

By: Neal A. Goldstein
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The truth is, law school never taught lawyers how to build the kind of client relationships that create real success. That One Lawyer™ Podcast, hosted by attorney and bestselling author Neal A. Goldstein, helps lawyers and professionals grow their practices through authenticity, trust, and real connection. If you're trying to grow your law firm, stand out in your market, or simply figure out what's next, this show is for you. Neal brings nearly 40 years of courtroom and client experience to every episode, alongside honest conversations with lawyers, entrepreneurs, and leaders who know that real growth starts with real relationships. Forget the flashy marketing gimmicks — you'll get relationship-first strategies, business-building advice, and mentorship that actually makes sense in the real world. Whether you're a solo attorney, firm owner, or just getting started, tune in for insights and stories that remind you why authenticity still wins. New episodes every Wednesday. For more, visit TruthInSuccess.com.2025 Economics Leadership Management & Leadership Relationships Social Sciences
Episodes
  • From Music Industry To Law Firm Owner | How Ed Wimp Built A Human Centered Practice
    Jan 28 2026

    Law school teaches you how to think like a lawyer.
    It does not teach you how to practice law, build trust with clients, or grow a sustainable firm.

    In this episode of That One Lawyer™ Podcast, Neal Goldstein sits down with Florida attorney Ed Wimp to talk about what actually prepares lawyers for real world practice. Ed's path to law was not linear. Before becoming a lawyer, he worked in the music industry, touring nationally and managing high pressure situations long before he ever stepped into a courtroom.

    That experience shaped how he practices law today.

    This conversation explores the gap between legal education and real practice, especially for young lawyers and early firm owners who are expected to "figure it out" with very little guidance. Ed shares how skills like thinking on your feet, staying calm under pressure, and communicating clearly are learned outside the classroom and why those skills matter more than prestige when building trust with clients.

    Neal and Ed also talk openly about burnout, career dissatisfaction, and the moment many lawyers reach when they realize the path they were told to follow is not actually fulfilling. Ed walks through his early legal career, including defense work, corporate style firms, and the turning point that led him to plaintiff work and eventually starting his own firm.

    A major theme of this episode is relationship first growth. Ed explains how referrals really happen, why community involvement matters, and how small and mid sized firms can compete without massive advertising budgets. Instead of chasing noise, he focuses on accessibility, answering the phone, and offering concierge level service that builds long term trust.

    Watch Full Episode HERE

    You will also hear practical insights on:

    • Why law school cannot fully prepare you to practice law

    • How real world work experience builds better lawyers

    • The difference between prestige driven success and purpose driven practice

    • What it actually feels like to leave a stable job and start a firm

    • How networking works when it is done with intention, not desperation

    • Why digital tools introduce relationships but do not replace human connection

    • How young lawyers can build credibility early without pretending to be something they are not

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    45 mins
  • CAN LAW FIRMS GROW WITHOUT PAID ADS? | SEO, TRUST & SCALING WITH SETH PRICE
    Jan 21 2026

    In this episode of That One Lawyer™ Podcast, Neal Goldstein sits down with Seth Price, founder of BluShark Digital and one of the most experienced voices in legal SEO and law firm growth.

    Seth has built, tested, broken, and rebuilt growth systems for law firms across the country. In this conversation, he explains why some firms compound over time while others stall, even when everyone is working hard.

    Watch full episode HERE

    This is not a conversation about hacks or shortcuts. It's about fundamentals, patience, trust, and the systems that allow growth to last.

    You'll learn:

    • Why law firm growth strategies fail even when the website and ads look "right"

    • How SEO actually works for lawyers in today's market

    • The biggest mistake lawyers make when trying to grow without paid ads

    • Why intake and human connection still matter more than any algorithm

    • How visibility and authority work together (and when each matters)

    • What lawyers misunderstand about scaling and burnout

    • Why impatience quietly kills long-term growth

    This episode is for:

    • Solo attorneys and small firm owners

    • Lawyers trying to grow organically without burning cash on ads

    • Firms frustrated by marketing that "should" be working but isn't

    • Lawyers who want growth without losing their humanity

    🎧 Listen to understand what actually works over time.

    👉 Subscribe for meaningful conversations with lawyers who are building practices they're proud of.

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    44 mins
  • LAW SCHOOL TAUGHT YOU THE LAW, NOT THIS | REAL STORIES OF REINVENTION, BURNOUT, AND TRUST
    Jan 14 2026

    This episode is a little different.

    Instead of one full conversation, Neal Goldstein shares highlights from three guests whose stories stayed with him long after the microphones were turned off.

    Watch the full episode HERE

    Gretchen Nicolaysen talks about reinvention, timing, and what it takes to go back to law school later in life. Ben Glass reflects on burnout, identity, and building a life that includes more than work. Lani Medina shares how her upbringing in the Bronx and service in the Air Force shaped the way she leads, practices, and shows up for her clients.

    These are three very different lawyers at very different stages, but they all point to the same truth. Law school teaches you the law. It does not teach you how to connect, how to build trust, or how to sustain yourself over a long career.

    This episode is about people. It is about resilience, authenticity, and remembering why you started.

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    14 mins
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