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Text Back

Text Back

By: Postscript
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About this listen

 Text Back is a short weekly marketing show from Postscript that helps ecommerce brands make more money with SMS. Each week, Postscript experts break down a simple strategy that you can put into practice right away. Level up your SMS program and unlock more revenue with the channel that outperforms every other. New episodes drop weekly!Copyright 2025 All rights reserved. Economics Marketing Marketing & Sales
Episodes
  • Inside New Era’s Wildly Complex (and Effective) SMS Program

    Inside New Era’s Wildly Complex (and Effective) SMS Program
    Nov 11 2025

    Erin Falter from New Era sat down with us to talk about running one of the most complex SMS programs in ecommerce: thousands of SKUs, millions of fans, and zero room for irrelevant texts.

    She ended up giving us a masterclass in marketing, human behavior, and throat anatomy (no cap).
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    12 mins
  • BFCM: If They Bought Once, Text Them Again During

    BFCM: If They Bought Once, Text Them Again During
    Nov 4 2025

    Kara shares her unspoken rule of Black Friday: never ghost a purchaser. She explains why brands that keep the conversation going after the first purchase see higher repeat rates, stronger loyalty, and fewer regrets from early buyers.
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    8 mins
  • Mack Weldon: Taking Back VIP

    Mack Weldon: Taking Back VIP
    Oct 28 2025

    Emily from Mack Weldon joins Text Back to talk about reclaiming what “VIP” actually means. From real early access to loyalty language that drives repeat purchases, she shares how Mack Weldon keeps customers coming back long after BFCM ends.
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    28 mins
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