Inside New Era’s Wildly Complex (and Effective) SMS Program
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Inside New Era’s Wildly Complex (and Effective) SMS Program
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About this listen
Erin Falter from New Era sat down with us to talk about running one of the most complex SMS programs in ecommerce: thousands of SKUs, millions of fans, and zero room for irrelevant texts.
She ended up giving us a masterclass in marketing, human behavior, and throat anatomy (no cap).
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