Legacy brands aren't just for big corporations—they offer valuable lessons for small businesses, too.

In this episode, Jaime and Jessie explore what makes brands like Nike, Coca-Cola, Disney, and even the Olympic Games stay relevant across decades and generations.

We share how to conduct case studies by examining problems, strategies, and outcomes, and explain why the Olympics' one-shot brand approach (with detailed brand portals and cohesive systems) offers lessons in building brands that work across cultures while balancing tradition with evolution.

If you want to build a brand that lasts, study the ones that already have proven their longevity.

Links referenced in the episode:

• Milano Cortina 2026 Brand Design
• Milano Cortina 2026 Medal Design
• Paris 2024 Brand Design
• Beijing 2022 Brand Design

Talk Branding To Me is a podcast for women building intentional businesses and brands rooted in strategy, not just aesthetics.

Hosted by brand strategists and designers Jaime Wright (of Embellished Brands) and Jessie Ford (of Untethered Design Studio), each episode breaks down how to create authentic brands that build trust and stand out.

Whether you're feeling stuck, overwhelmed, or just want to get branding right, we're here for honest, approachable conversations about the real work behind memorable brands.

Let's talk branding! Download our free branding glossary here: embellishedbrands.myflodesk.com/tbtm

For more branding insights, behind-the-scenes conversations, and resources to support your brand journey, connect with us at @EmbellishedBrands and @UntetheredDesign on social media.

Also follow @talkbrandingtome_podcast on Instagram.

You don't need a massive budget to start building a strong brand.

In this episode, Jaime and Jessie share practical tips for branding on a budget, from keeping things simple and consistent with just 2-3 colors and basic fonts, to leveraging Canva templates and free stock photos.

The conversation also covers the significance of understanding licensing for branding assets and the potential costs associated with poor design choices. We also explain why investing in even a mini brand photo shoot and a simple one-page website matters more than you think.

If you're a startup or operating with limited resources but have big branding goals, this episode shows you where to focus your energy and dollars first.

Links mentioned in the show:

Pexels.com

Unsplash.com

CreativeMarket.com

Talk Branding To Me is a podcast for women building intentional businesses and brands rooted in strategy, not just aesthetics.

Hosted by brand strategists and designers Jaime Wright (of Embellished Brands) and Jessie Ford (of Untethered Design Studio), each episode breaks down how to create authentic brands that build trust and stand out.

Whether you're feeling stuck, overwhelmed, or just want to get branding right, we're here for honest, approachable conversations about the real work behind memorable brands.

Let's talk branding! Download our free branding glossary here: embellishedbrands.myflodesk.com/tbtm

For more branding insights, behind-the-scenes conversations, and resources to support your brand journey, connect with us at @EmbellishedBrands and @UntetheredDesign on social media.

Also follow @talkbrandingtome_podcast on Instagram.

As a CEO, you're not just running a business—you're stewarding a brand.

In this episode, Jaime and Jessie explain why brand stewardship should be part of every leader's mindset and how your brand foundation drives decisions across your entire organization.

We discuss how viewing yourself as a steward of your brand, understanding the foundation of your brand strategy, and maintaining consistency in messaging and operations, will help you foster a strong brand that resonates with your audience.

If you've been unsure of how to guide your brand’s growth, this episode will empower you to take the reins as your brand’s Chief Branding Officer.

Talk Branding To Me is a podcast for women building intentional businesses and brands rooted in strategy, not just aesthetics.

Hosted by brand strategists and designers Jaime Wright (of Embellished Brands) and Jessie Ford (of Untethered Design Studio), each episode breaks down how to create authentic brands that build trust and stand out.

Whether you're feeling stuck, overwhelmed, or just want to get branding right, we're here for honest, approachable conversations about the real work behind memorable brands.

Let's talk branding! Download our free branding glossary here: embellishedbrands.myflodesk.com/tbtm

For more branding insights, behind-the-scenes conversations, and resources to support your brand journey, connect with us at @EmbellishedBrands and @UntetheredDesign on social media. Also follow @talkbrandingtome_podcast on Instagram.

Is it time to separate your personal brand from your business brand?

In this episode, Jaime and Jessie explore the three primary brand phases—startup, established, and experienced—and discuss when building a personal brand makes strategic sense.

We cover why "who you know" still matters in business, how personal brands help you stand out as a subject matter expert, and what to consider based on your future goals like growing a team or selling your business.

If you've been wondering whether you need a personal brand, this episode will help you decide.

Talk Branding To Me is a podcast for women building intentional businesses and brands rooted in strategy, not just aesthetics.

Hosted by brand strategists and designers Jaime Wright (of Embellished Brands) and Jessie Ford (of Untethered Design Studio), each episode breaks down how to create authentic brands that build trust and stand out.

Whether you're feeling stuck, overwhelmed, or just want to get branding right, we're here for honest, approachable conversations about the real work behind memorable brands.

Let's talk branding! Download our free branding glossary here: embellishedbrands.myflodesk.com/tbtm

For more branding insights, behind-the-scenes conversations, and resources to support your brand journey, connect with us at@EmbellishedBrands and@UntetheredDesign on social media.

What happens when a beloved brand makes a major change without asking their audience first?

In this episode, Jaime and Jessie share two contrasting case studies: Cracker Barrel's $700M rebrand disaster that stripped away the nostalgic elements customers loved, and the Savannah Bananas' $6M commitment to their "Fans First" brand value when a ticketing mistake went wrong.

We discuss why putting your audience first isn't just good practice—it's essential to brand survival.

If you've ever wondered whether to get customer feedback before making a big brand decision, this episode answers that question.

Talk Branding To Me is a podcast for women building intentional businesses and brands rooted in strategy, not just aesthetics.

Hosted by brand strategists and designers Jaime Wright (of Embellished Brands) and Jessie Ford (of Untethered Design Studio), each episode breaks down how to create authentic brands that build trust and stand out.

Whether you're feeling stuck, overwhelmed, or just want to get branding right, we're here for honest, approachable conversations about the real work behind memorable brands.

Let's talk branding! Download our free branding glossary here: embellishedbrands.myflodesk.com/tbtm

For more branding insights, behind-the-scenes conversations, and resources to support your brand journey, connect with us at @EmbellishedBrands and @UntetheredDesign on social media.

AI is everywhere, but how do you use it responsibly for branding?

In this episode, Jaime and Jessie share our perspective as AI users (not experts) on how to safely incorporate AI into your branding process. We cover brainstorming, strategy development, messaging, and design—plus the critical cautions about verification, trademark protection, ownership of output, and maintaining your brand's human touch.

If you're using AI or considering it, this episode will help you navigate the tools without sacrificing what makes your brand uniquely you.

Talk Branding To Me is a podcast for women building intentional businesses and brands rooted in strategy, not just aesthetics.

Hosted by brand strategists and designers Jaime Wright (of Embellished Brands) and Jessie Ford (of Untethered Design Studio), each episode breaks down how to create authentic brands that build trust and stand out.

Whether you're feeling stuck, overwhelmed, or just want to get branding right, we're here for honest, approachable conversations about the real work behind memorable brands.

Let's talk branding! Download our free branding glossary here: embellishedbrands.myflodesk.com/tbtm

For more branding insights, behind-the-scenes conversations, and resources to support your brand journey, connect with us at@EmbellishedBrands and@UntetheredDesign on social media.

In this episode, Jaime and Jessie share the essential lessons we've learned throughout our careers in design and branding. The biggest lesson? Designers are problem solvers, not just pixel pushers.

We explore the multifaceted role of designers as problem solvers, the importance of strategy in driving design, the subjectivity of design, and the significance of client feedback.

From understanding client needs and building trust to redefining the role of a designer, this episode is packed with insights that can benefit both designers and clients alike.

Talk Branding To Me is a podcast for women building intentional businesses and brands rooted in strategy, not just aesthetics.

Hosted by brand strategists and designers Jaime Wright (of Embellished Brands) and Jessie Ford (of Untethered Design Studio), each episode breaks down how to create authentic brands that build trust and stand out.

Whether you're feeling stuck, overwhelmed, or just want to get branding right, we're here for honest, approachable conversations about the real work behind memorable brands.

Let's talk branding! Download our free branding glossary here: embellishedbrands.myflodesk.com/tbtm

For more branding insights, behind-the-scenes conversations, and resources to support your brand journey, connect with us at @EmbellishedBrands and @UntetheredDesign on social media.

Choosing a brand name is more complex than it seems. Should you use your personal name or a business name? How do industry, target audience, and future plans factor in?

In this episode, Jaime and Jessie walk through the key considerations for naming your brand, share how we chose our own business names, and explain why nothing is permanent—you can change your name if needed.

We also explore the power of nostalgic branding and emotional connections, and why a name should be easy to remember above all else.

Talk Branding To Me is a podcast for women building intentional businesses and brands rooted in strategy, not just aesthetics.

Hosted by brand strategists and designers Jaime Wright (of Embellished Brands) and Jessie Ford (of Untethered Design Studio), each episode breaks down how to create authentic brands that build trust and stand out.

Whether you're feeling stuck, overwhelmed, or just want to get branding right, we're here for honest, approachable conversations about the real work behind memorable brands.

Let's talk branding! Download our free branding glossary here: embellishedbrands.myflodesk.com/tbtm

For more branding insights, behind-the-scenes conversations, and resources to support your brand journey, connect with us at @EmbellishedBrands and @UntetheredDesign on social media.