From Consumer Events to Live Events, Offering What’s Best for Brands

For Episode 10, we step away from the trade show floor and touch on the inner workings around proprietary events, mobile road tours, and quite possibly the most sought out term in our industry, experiential marketing.

Joining the Squared Away studio is Heather Casteel, John Gilson and MacKenzie Steffens to shed some light on their past, present and future capabilities connecting brands with their audience in a unique, immersive format.

What happens when you follow up the biggest tech show of the year with the first major retail event of the new year? You get an inside look at how innovation doesn’t sleep—and neither does the events industry.

NACS, the leading global trade association dedicated to advancing convenience and fuel retailing, serves as a trusted advisor to thousands of retailers and supplier members from over 50 countries! Every year, brands including Hershey, Co. and Constellation Brands make their way to the show floor to share the latest and greatest with its consumers and partners alike.

The Squared Away studio welcomes two incredible figures out of MC²’s Paramus headquarters, Suzanne Loria-Cunha and Chris Kowalczyk, as we take a deep dive into what it takes to produce a successful show presence year in and year out at NACS.