The Experiential Arm
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The Experiential Arm
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About this listen
From Consumer Events to Live Events, Offering What’s Best for Brands
For Episode 10, we step away from the trade show floor and touch on the inner workings around proprietary events, mobile road tours, and quite possibly the most sought out term in our industry, experiential marketing.
Joining the Squared Away studio is Heather Casteel, John Gilson and MacKenzie Steffens to shed some light on their past, present and future capabilities connecting brands with their audience in a unique, immersive format.
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