• Usage Rights, Paid Media, Whitelisting | Brand Deals 101 - Sponsored Post Podcast S3E4
    Jun 30 2020

    Welcome to Sponsored Post Podcast: Behind-the-Lens of How Influential Content is Made. Sponsored Post Podcast is hosted by Justin Moore, Founder & CEO of Trending Family. In each episode, Justin discusses the exciting and complex world of influencer marketing.

    In S3E4 of Sponsored Post Podcast, Justin Moore talks about Usage Rights. Should I let a brand run Paid Media or use Whitelisting on my Facebook or Instagram? What are Dark Posts? Learn more about what to do if a brand wants specific terms for usage rights/paid media/whitelisting in the brand deal or sponsorship.

    Creators: Get insider tips on how to grow your business & diversify your income...plus a free Pricing Checklist: https://creatorwizard.ck.page/pricingchecklist

    Contact Trending Family: hello@trendingfamily.com

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    6 mins
  • What is Exclusivity / Competitive Protection? | Brand Deals 101 - Sponsored Post Podcast S3E3
    Jun 23 2020

    Welcome to Sponsored Post Podcast: Behind-the-Lens of How Influential Content is Made. Sponsored Post Podcast is hosted by Justin Moore, Founder & CEO of Trending Family. In each episode, Justin discusses the exciting and complex world of influencer marketing.

    In S3E3 of Sponsored Post Podcast, Justin Moore talks about how long should you agree to be exclusive for a brand deal or sponsorship? What is Paid vs Organic Exclusivity? Learn more about how to narrow the category of Exclusivity and what could happen if you violate your exclusivity / competitive protection contract clause.

    Creators: Get insider tips on how to grow your business & diversify your income...plus a free Pricing Checklist: https://creatorwizard.ck.page/pricingchecklist

    Note: *This is not legal advice, please consult a lawyer before entering into any contract or agreement.*

    Contact Trending Family: hello@trendingfamily.com

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    6 mins
  • Where do Brand Deals Come From? Influencer Marketing Landscape - Sponsored Post Podcast S3E2
    Jun 16 2020

    Welcome to Sponsored Post Podcast: Behind-the-Lens of How Influential Content is Made. Sponsored Post Podcast is hosted by Justin Moore, Founder & CEO of Trending Family. In each episode, Justin discusses the exciting and complex world of influencer marketing.

    In S3E2 of Sponsored Post Podcast, Justin Moore talks about where Brand Deals and Sponsorships can come from. Learn more about the Influencer Marketing Landscape and the difference between advertising agencies, media agencies, brands, influencer platforms, or influencer agencies!


    Creators: Get insider tips on how to grow your business & diversify your income...plus a free Pricing Checklist: https://creatorwizard.ck.page/pricingchecklist


    Contact Trending Family: hello@trendingfamily.com

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    6 mins
  • How Much Should I Charge for Brand Deals and Sponsorships? - Sponsored Post Podcast S3E1
    Jun 9 2020

    Welcome to Sponsored Post Podcast: Behind-the-Lens of How Influential Content is Made. Sponsored Post Podcast is hosted by Justin Moore, Founder & CEO of Trending Family. In each episode, Justin discusses the exciting and complex world of influencer marketing.

    In S3E1 of Sponsored Post Podcast, Justin Moore talks about all the factors you should use to figure out how to price yourself when negotiating for a brand deal or sponsorship!
    Creators: Get insider tips on how to grow your business & diversify your income...plus a free Pricing Checklist: https://creatorwizard.ck.page/pricingchecklist


    Contact Trending Family: hello@trendingfamily.com

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    5 mins
  • Creating Influencer Product Businesses (ft. David Sievers) - Sponsored Post Podcast S2E11
    May 13 2020

    Welcome to Sponsored Post Podcast: Behind-the-Lens of How Influential Content is Made. Sponsored Post Podcast is hosted by Justin Moore, Founder & CEO of Trending Family. In each episode, Justin sits down with influencers and industry professionals to discuss the exciting and complex world of influencer marketing.

    In S2E11 of Sponsored Post Podcast, Justin Moore interviews David Sievers, Founder/CEO of Akira Coffee Company where they discuss how influencers can create and grow substantial physical product businesses to diversify their careers.

    Learn more!
    Trending Family's Website: https://www.trendingfamily.com/
    Trending Family's LinkedIn: https://www.linkedin.com/company/trending-family
    Justin Moore's LinkedIn: https://www.linkedin.com/in/justinnmoore/
    Amy Choi's LinkedIn: https://www.linkedin.com/in/amychoi/

    Contact Trending Family: hello@trendingfamily.com

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    31 mins
  • International Influencer Marketing (ft. Rick Matthews) - Sponsored Post Podcast S2E10
    Apr 15 2020

    In S2E10 of Sponsored Post Podcast, Justin Moore interviews Rick Matthews, Former VP of Kin Community Canada where they discuss the importance of creating influencer content that can speak to both local and global audiences.

    Sponsored Post Podcast: Behind-the-Lens of How Influential Content is Made is hosted by Justin Moore, Founder & CEO of Trending Family. In each episode, Justin interviews influencers and industry professionals to discuss the exciting and complex world of influencer marketing.

    Learn more!

    Trending Family's Website: https://www.trendingfamily.com/

    Trending Family's LinkedIn: https://www.linkedin.com/company/trending-family

    Justin Moore's LinkedIn: https://www.linkedin.com/in/justinnmoore/

    Rick Matthew's LinkedIn: https://www.linkedin.com/in/rickwmatthews/

    Contact Trending Family: hello@trendingfamily.com

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    31 mins
  • How Influencer Marketing has Changed in 10 Years (ft. April Moore) - Sponsored Post Podcast S2E9
    Mar 18 2020

    In S2E9 of Sponsored Post Podcast, Justin Moore interviews April Moore, a Digital Creator. Together they talk about their life-changing journey as influencers, a married couple, and parents.

    Sponsored Post Podcast: Behind-the-Lens of How Influential Content is Made is hosted by Justin Moore, Founder & CEO of Trending Family. In each episode, Justin interviews influencers and industry professionals to discuss the exciting and complex world of influencer marketing.

    Learn more!

    Trending Family's Website: https://www.trendingfamily.com/

    Trending Family's LinkedIn: https://www.linkedin.com/company/trending-family

    April's Instagram: https://www.instagram.com/aprilathena7/

    April & Justin's YouTube Channel: https://www.youtube.com/user/AprilJustinTV

    Contact Trending Family: hello@trendingfamily.com

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    33 mins
  • B2B Influencer Marketing (ft. Tom Augenthaler) - Sponsored Post Podcast S2E8
    Mar 11 2020
    In this episode, Justin Moore, Founder & CEO of Trending Family, interviews Tom Augenthaler, Founder of TheInfluenceMarketer.com. They discuss how B2B influencer marketing differs from B2C campaigns and the framework enterprise brands should follow to get started working with influencers in different professional niches.    Sponsored Post Podcast: Behind-the-Lens of How Influential Content is Made is hosted by Justin Moore, Founder & CEO of Trending Family. In each episode, Justin interviews influencers and industry professionals to discuss the exciting and complex world of influencer marketing. 
    Learn more!
    Trending Family's Website: https://www.trendingfamily.com/
    Trending Family's LinkedIn: https://www.linkedin.com/company/trending-family
    Justin Moore's LinkedIn: https://www.linkedin.com/in/justinnmoore/
    Tom Augenthaler's LinkedIn: https://www.linkedin.com/in/taugenthaler/ Tom's site: https://theinfluencemarketer.com/

    Contact Trending Family: hello@trendingfamily.com
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    35 mins