Season 2 of She Shield Podcast is here! In this episode, Sofia interviews Matt Landfair. Matt has spent more than a decade behind the microphone as the host of Primary & Secondary, one of the longest-running podcasts in the firearms and training space. In this episode, Matt joins me to discuss what it's really like to be a podcast host, the evolution of the firearms industry over the years, and the lessons he's learned from countless conversations with some of the most respected voices in the community.

We also dive into Matt's personal story—how he got started, the experiences that shaped his perspective, and what has kept him committed to educating others and fostering meaningful conversations for over 12 years.

Whether you're interested in firearms training, content creation, podcasting, or simply hearing the story behind one of the industry's most recognizable voices, this is a conversation you won't want to miss.

Episode Resources & Ways to Support the Show

• 🎥 Watch this episode on the She Shield YouTube Channel https://www.youtube.com/@sheshieldpod
• 🎧 Subscribe to the podcast: Available on Apple Podcasts, Spotify, and wherever you listen.
• 🔔 Turn on notifications so you never miss a new episode.
• ⭐ Rate & review the podcast: this helps the show reach more people who can benefit from self-defense education.
• 📲 Follow on Instagram: @sheshieldpod for episode highlights, behind-the-scenes, and episode updates. Check out your host Sofia @fit4fia.

To learn more about Sofia and or to train with her, visit fit4fia.com

This Episode is brought to you by Right to Bear. Right to Bear is a legal defense membership designed to support everyday citizens who take personal responsibility for their safety. Their program provides access to experienced attorneys and legal resources if you’re ever forced to defend yourself or others in a critical incident.

See their membership options here: http://Www.protectwithbear.com/pages/plans

Use code “FIT4FIA10” at checkout to receive 10% off your membership.

Episode Resources:

1. Listen to Primary and Secondary
2. Follow Primary and Secondary on Instagram
3. Primary and Secondary on Rumble

On this episode of She Shield, Lena and Sofia sit down in person with Bridget Brown, founder of Bullet Bloom Jewelry. Bridget happened to be passing through Ogden, Utah on her way to Arizona, which gave us the rare opportunity to record this conversation face-to-face.

Bullet Bloom takes spent cartridge casings and transforms them into handcrafted jewelry, creating meaningful pieces that connect personal stories, memories, and the shooting community. In this episode, we dive into how Bridget built Bullet Bloom, the inspiration behind the brand, and what it takes to turn a unique idea into a thriving business.

If you're watching on YouTube, you'll also get a closer look at some of Bridget's work as we showcase several of her pieces and break down the process behind creating them. Whether you're interested in entrepreneurship, craftsmanship, or simply appreciate the stories that make our community unique, this is a conversation you won't want to miss.

Episode Resources & Ways to Support the Show

• 🎥 Watch this episode on the She Shield YouTube Channel https://www.youtube.com/@sheshieldpod
• 🎧 Subscribe to the podcast: Available on Apple Podcasts, Spotify, and wherever you listen.
• 🔔 Turn on notifications so you never miss a new episode.
• ⭐ Rate & review the podcast: this helps the show reach more people who can benefit from self-defense education.
• 📲 Follow on Instagram: @sheshieldpod for episode highlights, behind-the-scenes, and episode updates. Check out your host Sofia @fit4fia.

To learn more about Sofia and or to train with her, visit fit4fia.com

This Episode is brought to you by Right to Bear. Right to Bear is a legal defense membership designed to support everyday citizens who take personal responsibility for their safety. Their program provides access to experienced attorneys and legal resources if you’re ever forced to defend yourself or others in a critical incident.

See their membership options here: http://Www.protectwithbear.com/pages/plans

Use code “FIT4FIA10” at checkout to receive 10% off your membership.

Episode Resources:

1. Bullet Bloom Website
2. Bridget on Instagram

This week on the She Shield Podcast, Sofia and Lena Miculek switch things up for a more laid-back, reaction-style episode as they break down some of the most iconic female fight scenes in action movies and TV.

From the brutal close-quarters fights of Atomic Blonde to the over-the-top gun handling in Resident Evil, the tactical chaos of Black Widow, and scenes from Ballerina, they dive into what actually makes sense… and what’s pure Hollywood magic.

The conversation covers everything from realistic weapon manipulations and reloads to hand-to-hand fighting, movement, tactics, and how cinematic storytelling changes the way action is portrayed on screen. Some scenes surprised them with how grounded they were. Others? Not so much.

This episode is much more visual than usual, so if you want the full experience and to watch the clips along with the reactions, head over to the She Shield YouTube channel linked in the resources section. This one was all about having fun, breaking down action scenes through the lens of real-world training and competition experience, and opening the door for more episodes like this in the future.

Episode Resources & Ways to Support the Show

• 🎥 Watch this episode on the She Shield YouTube Channel https://www.youtube.com/@sheshieldpod
• 🎧 Subscribe to the podcast: Available on Apple Podcasts, Spotify, and wherever you listen.
• 🔔 Turn on notifications so you never miss a new episode.
• ⭐ Rate & review the podcast: this helps the show reach more people who can benefit from self-defense education.
• 📲 Follow on Instagram: @sheshieldpod for episode highlights, behind-the-scenes, and episode updates. Check out your host Sofia @fit4fia.

To learn more about Sofia and or to train with her, visit fit4fia.com

This Episode is brought to you by Right to Bear. Right to Bear is a legal defense membership designed to support everyday citizens who take personal responsibility for their safety. Their program provides access to experienced attorneys and legal resources if you’re ever forced to defend yourself or others in a critical incident.

See their membership options here: http://Www.protectwithbear.com/pages/plans

Use code “FIT4FIA10” at checkout to receive 10% off your membership.

Episode Resources:

1. Watch Lena and Sofia take on a 12-Stage Shotgun Championship
2. Lena's Instagramhttps://www.instagram.com/lena_miculek/?hl=en
3. Trigger Tribe YouTube Channel

On this episode of She Shield, Sofia sits down with Lena Miculek for Part 1 of a two-part conversation diving into the world of competitive shotgun shooting, preparation, and what it really takes to compete on the world stage.

Lena shares her history with shotgun competition, how she developed as a shooter over the years, and what goes into qualifying for and preparing for the IPSC Shotgun World Shoot. From training structure and mindset to handling pressure and expectations, this episode gives listeners an inside look at the reality behind high-level competition shooting.

The conversation also explores the overlap between competitive shooting and defensive skill development, and how pushing performance under pressure can sharpen overall capability and confidence.

This episode also sets the stage for Part 2, where Sofia and Lena react to iconic movie clips featuring women in self-defense scenarios—breaking down what Hollywood gets right, what it gets wrong, and how real-world training changes the conversation entirely.

Episode Resources & Ways to Support the Show

• 🎥 Watch this episode on the She Shield YouTube Channel https://www.youtube.com/@sheshieldpod
• 🎧 Subscribe to the podcast: Available on Apple Podcasts, Spotify, and wherever you listen.
• 🔔 Turn on notifications so you never miss a new episode.
• ⭐ Rate & review the podcast: this helps the show reach more people who can benefit from self-defense education.
• 📲 Follow on Instagram: @sheshieldpod for episode highlights, behind-the-scenes, and episode updates. Check out your host Sofia @fit4fia.

To learn more about Sofia and or to train with her, visit fit4fia.com

This Episode is brought to you by Right to Bear. Right to Bear is a legal defense membership designed to support everyday citizens who take personal responsibility for their safety. Their program provides access to experienced attorneys and legal resources if you’re ever forced to defend yourself or others in a critical incident.

See their membership options here: http://Www.protectwithbear.com/pages/plans

Use code “FIT4FIA10” at checkout to receive 10% off your membership.

Episode Resources:

1. Watch Lena and Sofia take on a 12-Stage Shotgun Championship
2. Lena's Instagramhttps://www.instagram.com/lena_miculek/?hl=en
3. Trigger Tribe YouTube Channel

This week on She Shield, Sofia sits down solo to talk about what it actually looks like to become a creator in the self-defense, competition, outdoor, and preparedness space, without losing yourself in the process.

From figuring out whether content creation is simply a passion project or something you want to grow into a business, this episode breaks down the foundational steps creators often overlook: identifying your audience, building a consistent posting cadence, planning content efficiently, and learning how to create a profile that clearly communicates who you are and what you stand for.

Sofia also dives into the reality of working with brands: how to approach companies professionally, why trust with your audience matters more than quick deals, and how authenticity will always outperform chasing trends or forcing yourself into a “niche.” Because at the end of the day, you are the niche.

Whether you are just starting your first Instagram page, building a YouTube channel, or trying to turn your passion into a side hustle, this episode is a candid look at navigating the creator world with strategy, professionalism, and long-term sustainability in mind.

Episode Resources & Ways to Support the Show

• 🎥 Watch this episode on the She Shield YouTube Channel https://www.youtube.com/@sheshieldpod
• 🎧 Subscribe to the podcast: Available on Apple Podcasts, Spotify, and wherever you listen.
• 🔔 Turn on notifications so you never miss a new episode.
• ⭐ Rate & review the podcast: this helps the show reach more people who can benefit from self-defense education.
• 📲 Follow on Instagram: @sheshieldpod for episode highlights, behind-the-scenes, and episode updates. Check out your host Sofia @fit4fia.

To learn more about Sofia and or to train with her, visit fit4fia.com

This Episode is brought to you by Right to Bear. Right to Bear is a legal defense membership designed to support everyday citizens who take personal responsibility for their safety. Their program provides access to experienced attorneys and legal resources if you’re ever forced to defend yourself or others in a critical incident.

See their membership options here: http://Www.protectwithbear.com/pages/plans

Use code “FIT4FIA10” at checkout to receive 10% off your membership.

Episode Resources:

1. Arsenal Collective Website

2. Arsenal Collective on Instagram

In this episode of She Shield, Sofia sits down with David Heineman to break down a truth most people skip past: tools don’t replace skill.

With nearly 30 years of experience across Tae Kwon Do, Hapkido, boxing, Muay Thai, and Brazilian Jiu Jitsu, David brings a layered perspective on what real self-defense actually looks like. From competing on major stages like IBJJF Pans and Worlds to building Stay Safe Martial Arts from an “underground” COVID-era training group into a thriving academy, his focus has always stayed the same: pressure-tested, honest training that makes people harder to break.

This conversation dives into why hand-to-hand combat is the foundation—not the backup plan. They unpack the reality that tools can fail, be taken, or be inaccessible, and why your ability to fight without them matters just as much as your ability to use them. David also shares his work teaching self-defense to women, educating on violence prevention, and training alongside law enforcement, all with the goal of building capable, confident individuals.

This episode challenges the idea of shortcuts and pushes a simple question:
If everything goes wrong… can you still handle yourself?

Episode Resources & Ways to Support the Show

• 🎥 Watch this episode on the She Shield YouTube Channel https://www.youtube.com/@sheshieldpod
• 🎧 Subscribe to the podcast: Available on Apple Podcasts, Spotify, and wherever you listen.
• 🔔 Turn on notifications so you never miss a new episode.
• ⭐ Rate & review the podcast: this helps the show reach more people who can benefit from self-defense education.
• 📲 Follow on Instagram: @sheshieldpod for episode highlights, behind-the-scenes, and episode updates. Check out your host Sofia @fit4fia.

To learn more about Sofia and or to train with her, visit fit4fia.com

This Episode is brought to you by Right to Bear. Right to Bear is a legal defense membership designed to support everyday citizens who take personal responsibility for their safety. Their program provides access to experienced attorneys and legal resources if you’re ever forced to defend yourself or others in a critical incident.

See their membership options here: http://Www.protectwithbear.com/pages/plans

Listen to David on Season 1 of She Shield

Use code “FIT4FIA10” at checkout to receive 10% off your membership.

Episode Resources

1. David's Instagram

2. David on YouTube

3. Stay Safe Martial Arts Website

4. Shivworks

5. Jerry Wetzel of Red Zone Threat Management

Season 2 of She Shield Podcast is here! In this episode, Sofia interviews Bethany Taylor, founder of Iron Soul Trailblazers. As an outdoor educator, adventure trip host, and safety and preparedness advocate, Bethany has built her life around helping women step confidently into the outdoors. In this episode, she and Sofia dive into the intersection of adventure and responsibility, covering everything from trail safety and solo travel awareness to the mindset required to operate independently in unpredictable environments.

The conversation goes deeper into how preparedness isn’t just gear, it’s education, pattern recognition, and the willingness to take ownership of your safety. Bethany shares how safety tools, including firearms, fit into her approach, and why having the right training and context matters far more than simply owning the equipment.

They also unpack the reality of empowering women in outdoor spaces: building confidence, navigating risk without fear, and creating a lifestyle that balances freedom with intention.

This episode is for anyone who wants to explore more, travel smarter, and understand what it actually means to be prepared, not just inspired.

Episode Resources & Ways to Support the Show

• 🎥 Watch this episode on the She Shield YouTube Channel https://www.youtube.com/@sheshieldpod
• 🎧 Subscribe to the podcast: Available on Apple Podcasts, Spotify, and wherever you listen.
• 🔔 Turn on notifications so you never miss a new episode.
• ⭐ Rate & review the podcast: this helps the show reach more people who can benefit from self-defense education.
• 📲 Follow on Instagram: @sheshieldpod for episode highlights, behind-the-scenes, and episode updates. Check out your host Sofia @fit4fia.

To learn more about Sofia and or to train with her, visit fit4fia.com

This Episode is brought to you by Right to Bear. Right to Bear is a legal defense membership designed to support everyday citizens who take personal responsibility for their safety. Their program provides access to experienced attorneys and legal resources if you’re ever forced to defend yourself or others in a critical incident.

See their membership options here: http://Www.protectwithbear.com/pages/plans

Use code “FIT4FIA10” at checkout to receive 10% off your membership.

Episode Resources:

1. Bethany on Instagram

Season 2 of She Shield Podcast is here! In this episode, Sofia sits down with Ryan Di Lello to explore a perspective most shooters overlook, movement as a true performance skill.

Coming from a background as a professional dancer, Ryan brings a completely different lens to competitive shooting, one rooted in body awareness, timing, and intentional movement. What might look like speed on the surface is actually built on precision, efficiency, and control.

Together, they break down the biggest movement mistakes shooters make, how to build better stage execution, and why simply “going faster” is often the wrong approach. Ryan shares how his dance career shaped the way he trains, competes, and performs under pressure, and how those same principles can translate to anyone looking to improve.

This episode goes beyond gear and surface-level tips. It’s a deeper look into what it actually means to move well with a purpose, whether you’re competing, training, or focused on personal safety.

If you’ve ever felt stuck in your progress or wondered what separates good shooters from great ones, this conversation will shift the way you think about training.

Episode Resources & Ways to Support the Show

• 🎥 Watch this episode on the She Shield YouTube Channel https://www.youtube.com/@sheshieldpod
• 🎧 Subscribe to the podcast: Available on Apple Podcasts, Spotify, and wherever you listen.
• 🔔 Turn on notifications so you never miss a new episode.
• ⭐ Rate & review the podcast: this helps the show reach more people who can benefit from self-defense education.
• 📲 Follow on Instagram: @sheshieldpod for episode highlights, behind-the-scenes, and episode updates. Check out your host Sofia @fit4fia.

To learn more about Sofia and or to train with her, visit fit4fia.com

This Episode is brought to you by Right to Bear. Right to Bear is a legal defense membership designed to support everyday citizens who take personal responsibility for their safety. Their program provides access to experienced attorneys and legal resources if you’re ever forced to defend yourself or others in a critical incident.

See their membership options here: http://Www.protectwithbear.com/pages/plans

Use code “FIT4FIA10” at checkout to receive 10% off your membership.

Episode Resources:

1. Ryan on Instagram
2. Ashleigh on Instagram
3. Watch Ryan and Ashleigh dance with "So you think you can dance"