7-figures on Amazon…while working full-time and spending 5 hours/week? Our guest breaks down his TikTok-to-Amazon product strategy, Helium 10 moves, and Q4 playbook.

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

How do you build a 7-figure Amazon brand without quitting your day job or hiring a team? In this episode, Bradley sits down with Jason Ross from Puproar, a longtime listener turned first-time guest, who hit seven figures while working full-time and spending roughly five hours a week on the business. Jason shares the real origin story: he didn’t start with a perfect product; his first launch (pickleball paddles) fizzled fast. But while that was happening, a dog toy idea started gaining traction, so he cut the loser and went all-in on pets. His unfair advantage is his product strategy: watch what’s trending for humans, then build the pet version and design every product with virality in mind so it performs naturally on TikTok and with affiliates. You’ll also hear how Jason runs an ultra-lean operation: using Helium 10 tools like Profits to track margins daily, leveraging Search Query Analyzer to find high-converting terms (and attributing six figures in extra revenue to that data), protecting the brand with Amazon Transparency, and navigating seasonal challenges like Q4 inventory and Amazon capacity limits. If you want a blueprint for scaling without building a huge team, this one delivers.

In episode 734 of the Serious Sellers Podcast, Bradley and Jason discuss:

• 00:00 – Introduction
• 00:21 – 7-Figure Amazon Business In 5 Hours Per Week (No Employees)
• 03:30 – How He Discovered E-Commerce (And Why He Delayed Starting)
• 04:01 – First Launch In 2023 And Why Pickleball Paddles Failed
• 05:10 – The Pivot: Dog Toy Idea Takes Off, And He Commits To A Pet Brand
• 06:11 – 2025 Results: Seven Figures With Over 90% On Amazon
• 07:04 – Puproar Strategy: Human Trends Turned Into Pet Products
• 08:32 – TikTok Virality: Hero Product And Millions Of Views
• 10:01 – Still Working A Full-Time Job While Using An Ad Agency
• 12:28 – Favorite Helium 10 Tool: Profits And Margin Targets
• 16:57 – Using Search Query Analyzer And Attributing Six Figures To Keyword Data
• 23:58 – TikTok Shop Playbook: Affiliates And GMV Max Ads
• 27:54 – Counterfeits And Amazon Transparency ($0.05 Per Unit)
• 30:54 – Seasonal Inventory And Bidding For Amazon Capacity
• 37:03 – 2026 Goal: Flat Revenue, Higher Profit (Efficiency Focus)

Learn Elizabeth’s data-driven go-to-market framework for Amazon launches: how to define your true market, use customer insights, leverage AMC overlap reports, and plan ads with confidence.

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

Elizabeth Rivas returns with a behind-the-scenes look at how brands that sell millions (and even tens of millions) actually approach Amazon growth. Instead of relying on gut feel or “big keyword volume,” she explains how modern go-to-market has shifted to a question-driven approach, starting with what you need to know and using data to answer it clearly enough that even senior leadership can buy in. A huge part of her edge is what she calls “storytelling data”: turning overwhelming reports into decisions. What to launch, how to position it, and what messaging will actually resonate. She also breaks down how customer reviews (and real customer language) can uncover product development wins, copywriting angles, and creative direction, so your listing speaks the way shoppers speak. From there, Elizabeth walks through a practical launch workflow: validate demand with keywords, then use tools like Helium 10’s Market Tracker 360 tool to narrow a massive category into your real market—your price tier, your feature set, and your true peer ASINs. Finally, she dives into how AMC (Amazon Marketing Cloud) overlap reports and advertising intel can sharpen everything from targeting and creative to retargeting strategy and launch structure—plus what smaller-budget sellers can do right now to apply the same principles and win.

In episode 733 of the Serious Sellers Podcast, Bradley and Elizabeth discuss:

• 00:00 - Introduction
• 02:02 - Elizabeth’s Backstory
• 04:00 - How She Entered Amazon (2017)
• 06:40 - Her Superpower: Storytelling Data
• 09:02 - Better GTM Than Gut & Keywords
• 10:35 - Review Insights For Copy & Product
• 13:00 - 5-Step Go-To-Market Framework for Amazon Brands
• 15:22 - Define Your True Market
• 21:47 - AMC Overlap Reports Explained
• 26:00 - Launch Ads: Week-One Structure
• 31:49 - Low Budget: Test & Document

Amazon UK niche leader for nearly 16 years shares how a single mom built a multi-7-figure brand, survived copycats, ditched unprofitable markets, and grew with influencers + smart keyword research.

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

What does it take to dominate a niche for over a decade without building a giant team or becoming a “warehouse CEO”? Bradley Sutton heads to the UK to visit Cara Sayer at her home in Surrey and unpack the real story behind SnoozeShade: a product used by members of the Royal family and a brand that has stayed on top of its Amazon category for nearly 16 years. Cara’s journey is a classic “scratch your own itch” case study. She needed a better way to protect her baby in a pram from sun, wind, and cold, so she created a stroller “blackout blind” solution that simply didn’t exist at the time. Cara shares her path from working in PR and marketing (including being on the team that helped launch Amazon in the UK back in the early days) to building a physical product business the hard way—trade shows, prototypes, and getting orders before modern Amazon tools even existed. As competition grew, she explains how the brand evolved through distributors, Amazon Vendor Central, and a messy reseller situation (including 37 resellers on her best-selling product) before she took control and moved into Seller Central. Then comes the lesson every seller needs to hear: revenue isn’t the goal—profit is. When the US market turned into “shark-infested waters” full of unsafe knockoffs and price attacks, Cara made the tough call to exit, protect margins, and refocus on what actually made the business stronger.

This episode is packed with long-game strategy: why being obsessively good at product quality and customer service beats shortcuts, why market focus matters more than “go global fast,” and how Cara uses influencer relationships to build real brand awareness. She also shares how Helium 10 helps her organize keyword research, spot competitor moves, and avoid international keyword mistakes (because US/UK/AU English is not the same). If you want a blueprint for building a durable brand that survives copycats, this one’s gold.

In episode 732 of the Serious Sellers Podcast, Bradley and Cara discuss:

• 00:00 - Introduction
• 00:41 - We’re In The UK: Welcome To Cara’s Place
• 04:31 - The Real Reason She Started: A Product Didn’t Exist
• 05:55 - What SnoozeShade Is & Why It Took Off
• 07:13 - #1 In Category For Nearly 16 Years
• 10:22 - Copycats Killed Profit: “Turnover Is Vanity, Profit Is Sanity”
• 12:14 - Her Best Year: Nearly £3M (Now Around £2M)
• 15:48 - Lean Team Setup: Freelancers + VA In The Philippines
• 18:00 - Competitor Tracking + Why Competition Calmed Down
• 21:09 - Royal Family Customers
• 23:42 - TikTok & AI: Awareness Over Amazon-Only Thinking
• 25:16 - International Keyword Differences (UK vs US vs AU)
• 29:25 - Influencers: Relationship-First
• 34:04 - Helium 10: Time Savings and Smarter Keyword Testing