What does it take to grow an Ecommerce brand past $9 million? Explore TikTok Shop strategies, founder videos, AI workflows, and the decision to sell one business to focus on growing another.

► Watch The Podcasts On YouTube: https://www.youtube.com/@Helium10?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

What happens when the biggest opportunity for your business requires letting go of another? In this episode of the Serious Sellers Podcast, Bradley Sutton sits down with Ryan Maya, founder of Beyond Braid and Professor Pickleball, to explore his journey from college dropshipping experiments to building multimillion-dollar ecommerce brands. Ryan explains how his lifelong interest in fishing helped him create marketing that connected with customers after roughly a dozen other stores failed. That foundation eventually became Beyond Braid, which generated $9.1 million last year and is targeting more than $10 million this year across Amazon, Shopify, and TikTok Shop. Ryan breaks down how each channel supports the business, with Amazon now accounting for the largest share of revenue. He also shares a candid perspective on TikTok Shop, where advertising costs, affiliate commissions, and fulfillment expenses make profitability challenging. For his business, breaking even can still provide value when it generates millions of product impressions and encourages shoppers to discover the brand elsewhere. Rather than relying exclusively on affiliates, Ryan creates founder content himself, including videos he says have attracted millions of views. He explains why he became an affiliate for his own brands and how he is testing a shift from mass sampling toward deeper investments in proven creators. The conversation also explores how Ryan is using AI to reduce production work and improve efficiency. He describes a Claude Code workflow designed to edit short-form videos, write captions, schedule posts, and tag products after he records the footage. Beyond content, his team is exploring AI applications for email marketing, advertising, and graphic design. Ryan also explains why strong branding matters in established categories, how personal relationships help retain productive affiliates, and why a Shopify business needs optimized landing pages, email flows, and a coordinated marketing strategy. With a majority-stake sale of Professor Pickleball in progress, Ryan plans to concentrate on Beyond Braid’s next chapter. His priorities include expanding the product catalog, exploring international markets, and using a dashboard that tracks profitability by product and channel to guide advertising decisions. His story offers a practical reminder for ecommerce sellers: more activity does not automatically create a stronger business. Understand your customers, know your numbers, and give your best opportunity the focus it needs to grow.

In episode 771 of the Serious Sellers Podcast, Bradley and Ryan discuss:

• 00:00 - Introduction
• 01:20 - From College Baseball to Dropshipping
• 05:00 - Turning Fishing Knowledge Into a Brand
• 06:02 - Growing Beyond Shopify With Amazon FBA
• 08:30 - Building and Selling Professor Pickleball
• 11:11 - TikTok Shop Profitability and Brand Exposure
• 14:19 - What Selling on Shopify Requires
• 15:57 - Founder Videos and Affiliate Sampling Strategies
• 20:24 - Becoming an Affiliate for Your Own Brand
• 22:13 - AI Video Workflows and Helium 10 Tools
• 24:43 - Creator Relationships and Branding That Connects
• 29:12 - Email Marketing, AI, and Future Growth

In this case study, learn how AI, split-testing, and smart keyword research can improve Amazon listings, uncover wasted ad spend, and reveal opportunities to increase sales without relying on bigger budgets.

► Watch The Podcasts on YouTube: https://www.youtube.com/@Helium10?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

Discover how Amazon sellers can earn extra revenue with affiliate marketing, influencer partnerships, recurring commissions, and strategies that create new income streams beyond product sales.

► Watch the Podcasts on YouTube: https://www.youtube.com/@Helium10?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

What if you could generate thousands of dollars in additional revenue without launching another product? In this episode of the Serious Sellers Podcast, Bradley Sutton sits down with Helium 10 affiliate experts Tara Stoll and Kashka Burrowes to uncover an overlooked opportunity that most Amazon and e-commerce sellers aren't taking advantage of: affiliate marketing. Whether you're looking to drive more sales for your existing products or build an entirely new income stream, this episode reveals how affiliate partnerships can open doors to serious earning potential. For Amazon, Shopify, and TikTok Shop sellers, affiliate marketing offers a powerful alternative to traditional advertising. Instead of spending money upfront and hoping for conversions, brands can partner with creators and pay commissions based on actual results. Bradley and his guests break down how to find influencers using Helium 10's Amazon and TikTok influencer discovery tools, approach creators with compelling offers, and build authentic relationships that lead to sales. They also explore affiliate commission structures, performance incentives, and recurring revenue opportunities for businesses offering subscriptions or replenishable products. But here's where things get interesting: some Helium 10 affiliates are earning $30,000 to $35,000 per month! Tara and Kashka reveal how the Helium 10 affiliate program works, including upfront commissions ranging from 100% to 125%, the potential to earn 25% recurring commissions for up to 12 months, and additional monthly content bonuses. You'll learn how sellers, content creators, and e-commerce enthusiasts can turn their existing knowledge and connections into another source of income, even without having a massive social media following. The biggest takeaway? You don't always need another product, a bigger advertising budget, or an entirely new business to increase your revenue. Sometimes the next opportunity is already sitting right in front of you. Whether you're building an affiliate program for your own brand or recommending tools you already use and believe in, this episode challenges you to think beyond traditional e-commerce strategies. Your next big revenue stream might not come from selling more products, but from discovering a smarter way to earn.

Interested in becoming a Helium 10 affiliate? Learn more at https://h10.me/crushit

In episode 769 of the Serious Sellers Podcast, Bradley, Tara, and Kashka discuss:

• 00:00 - Introduction
• 01:14 - Meet Kashka Burrowes
• 04:05 - Tara Stoll's Journey Into E-Commerce
• 08:06 - Affiliate Marketing Opportunities For Sellers
• 09:53 - How Affiliate Marketing Works
• 12:05 - Finding Affiliates And Influencers
• 15:00 - How To Approach Influencers
• 19:16 - Negotiating Affiliate Commissions
• 21:48 - Understanding Commission Structures
• 25:00 - Recurring Revenue For Physical Products
• 27:07 - How Much Helium 10 Affiliates Can Earn
• 30:11 - Qualifying For Recurring Commissions And Final Takeaways