7-figures on Amazon…while working full-time and spending 5 hours/week? Our guest breaks down his TikTok-to-Amazon product strategy, Helium 10 moves, and Q4 playbook.

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How do you build a 7-figure Amazon brand without quitting your day job or hiring a team? In this episode, Bradley sits down with Jason Ross from Puproar, a longtime listener turned first-time guest, who hit seven figures while working full-time and spending roughly five hours a week on the business. Jason shares the real origin story: he didn’t start with a perfect product; his first launch (pickleball paddles) fizzled fast. But while that was happening, a dog toy idea started gaining traction, so he cut the loser and went all-in on pets. His unfair advantage is his product strategy: watch what’s trending for humans, then build the pet version and design every product with virality in mind so it performs naturally on TikTok and with affiliates. You’ll also hear how Jason runs an ultra-lean operation: using Helium 10 tools like Profits to track margins daily, leveraging Search Query Analyzer to find high-converting terms (and attributing six figures in extra revenue to that data), protecting the brand with Amazon Transparency, and navigating seasonal challenges like Q4 inventory and Amazon capacity limits. If you want a blueprint for scaling without building a huge team, this one delivers.

In episode 734 of the Serious Sellers Podcast, Bradley and Jason discuss:

• 00:00 – Introduction
• 00:21 – 7-Figure Amazon Business In 5 Hours Per Week (No Employees)
• 03:30 – How He Discovered E-Commerce (And Why He Delayed Starting)
• 04:01 – First Launch In 2023 And Why Pickleball Paddles Failed
• 05:10 – The Pivot: Dog Toy Idea Takes Off, And He Commits To A Pet Brand
• 06:11 – 2025 Results: Seven Figures With Over 90% On Amazon
• 07:04 – Puproar Strategy: Human Trends Turned Into Pet Products
• 08:32 – TikTok Virality: Hero Product And Millions Of Views
• 10:01 – Still Working A Full-Time Job While Using An Ad Agency
• 12:28 – Favorite Helium 10 Tool: Profits And Margin Targets
• 16:57 – Using Search Query Analyzer And Attributing Six Figures To Keyword Data
• 23:58 – TikTok Shop Playbook: Affiliates And GMV Max Ads
• 27:54 – Counterfeits And Amazon Transparency ($0.05 Per Unit)
• 30:54 – Seasonal Inventory And Bidding For Amazon Capacity
• 37:03 – 2026 Goal: Flat Revenue, Higher Profit (Efficiency Focus)