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Ad fraud has the potential to drastically change online business, if we keep underestimating it.

In this episode of Selling on Giants, we sit down with Rich Kahn, Founder and CEO of Anura.io, to break down what ad fraud really looks like today and why it’s no longer a question of if you have fraud, but how much.

Rich has spent more than three decades in digital advertising. He didn’t set out to build a fraud prevention company — he built one after his own marketing platform was hit and he realized there was no credible solution on the market. So he built it himself.

This conversation goes beyond theory and headlines. We unpack how ad fraud actually works in the real world, how it hides inside legitimate-looking performance data, and why many brands don’t notice it until ROAS drifts, lead quality drops, and chargebacks show up months later.

What we cover in this episode:

• What ad fraud really is — and how it operates today
• The three main forms of fraud: bots, malware, and human fraud farms
• Why human-driven fraud is more common and affordable than most brands expect
• How fraud can inflate conversions and ROAS, not just hurt performance
• Why polluted data pushes ad platforms to optimize in the wrong direction
• Why affiliate and partner traffic often carries higher fraud risk
• The early indicators most teams overlook
• What you can do immediately to reduce exposure
• Why prevention beats trying to recover ad spend after the fact
• How AI-driven media buying is making fraud more sophisticated, not less

Guest Resources & Contact

Want to go deeper on fraud prevention, traffic quality, and performance protection?
You can access valuable tools, insights, and free resources from Anura, including their Ultimate Guide to Ad Fraud.

Website: https://anura.io
LinkedIn: https://www.linkedin.com/in/richkahn/

Highly recommended if you’re serious about protecting ad spend, improving attribution, and scaling with confidence.

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This week on Selling on Giants, the signal gets louder across every platform. Creative, pricing, and discovery all move faster, and the brands that win are the ones that can iterate quickly without letting fundamentals or compliance turn into the bottleneck.

We start inside Amazon’s ads stack where creative creation becomes more native and more iterative. Then we move into the less glamorous side of the business, chargebacks and dispute discipline. From there, we zoom out into the bigger shifts shaping two thousand twenty six: cross border pressure from Temu, tariff driven margin compression, AI powered shopping interfaces, and Walmart’s continued move toward curated category expansions.

Here’s what we break down in this episode.

Amazon Creative Agent inside Creative Studio
Amazon pulls more of the creative workflow into the ads stack so teams can concept, generate, and iterate faster. Creative velocity becomes a real performance lever once targeting and budgets are stable. We also cover where the tool performs well today and where you still need extra passes for labels, perspective, and in scale realism, plus what to prep now so you move fast with guardrails, not chaos.

Chargeback disputes are winnable, but outcomes stay buyer centric
Amazon reinforces tighter dispute windows and higher evidence standards, which means the cost of slow ops goes up. We explain why the operator move is treating disputes like cost control, not a one off appeal. We also walk through how to package documentation as patterns, build an escalation trail that holds up, and when a recovery partner like GETIDA becomes worth it for consistency and throughput.

Amazon’s Health AI agent inside One Medical and the bigger agentic signal
Amazon keeps pushing assistants from answers to actions in high intent workflows. The long term takeaway is that the moat becomes data access plus execution paths, not the chat interface. We also cover what stays the same: trust, privacy, compliance, and real outcomes still matter.

Temu closes the gap in cross border ecommerce momentum
Cross border keeps consolidating around platforms that reduce friction and uncertainty. This is a transparency and trust battle, not only a price battle. We cover what shoppers want most: landed cost clarity, credible reviews, and predictable delivery, and how brands protect conversion with tighter value communication and stronger differentiation.

Tariffs squeeze the margin math and there are few clean levers
Cost pressure forces hard tradeoffs between protecting conversion and protecting profit. We break down why doing nothing lets the algorithm decide through weaker rank and slower turns, how to run SKU level margin math and test pricing with intent, and how to build a trade down path with packs, bundles, Subscribe and Save, and smarter promo posture.

Retail’s AI commerce bet creates a reach versus ownership trade
Retailers chase demand through external AI shopping interfaces, but they risk giving up funnel control. We cover the two risks that matter most: data leakage and disintermediation, why clean structured product data becomes a competitive advantage in agent driven discovery, and how brands build retention off platform so the customer relationship is not rented forever.

The common thread
Speed is accelerating, discovery is shifting, and value pressure stays high. The teams that compound advantages are the ones that keep fundamentals tight, keep creative fresh, and make their catalog easy to trust and easy to recommend.

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This week on Selling on Giants, the signal is consistent across every platform. Retail is getting faster, more automated, and less forgiving, and the operators who win are the ones who build systems that hold up under pressure.

We start with fulfillment because it quietly decides margin, cash flow, and how much risk you carry into the year. Then we move into returns and buyer abuse, where the right documentation and escalation approach makes the difference between progress and endless loops. From there, we zoom out to the next discovery shift, ads inside ChatGPT style conversations, and what that means for product data, trust, and visibility. We also cover Walmart’s push into drone delivery, the retail tech trends that are becoming real infrastructure, and why Google core updates keep reshuffling traffic even when nothing is technically wrong.

Here’s what we break down in this episode.

Amazon fulfillment options for twenty twenty six, and when to use each
FBA, AWD, SFP, FBM, Multi Channel Fulfillment, and Remote Fulfillment
• Where each model fits based on velocity, margin, and operational control
• A practical primary lane plus backup plan approach that protects profit first

Buyer abuse that keeps repeating, and how to force progress
When support keeps looping you, the fix is almost always packaging this as a pattern, not one off incidents
• How to consolidate the story into one primary case with a clean timeline
• Evidence standards that hold up and reduce denial risk
• When to escalate, when to request buyer restriction, and how to use forums strategically

OpenAI brings ads to ChatGPT
Conversational discovery is becoming a paid surface, and that changes how brands win the decision moment
• Why product data becomes creative in chat based recommendations
• Why trust becomes the moat when ads show up inside a helper experience
• What to tighten now across titles, attributes, images, reviews, pricing, and inventory stability

Walmart and Wing expand drone delivery
Speed keeps moving from days to hours to minutes in certain categories
• What faster delivery changes for assortment strategy and repeat purchase behavior
• Why local availability and in stock performance becomes the whole game

Digital innovation in retail, minus the hype
The trend is less about pilots and more about systems that shape discovery and execution
• Retail agents, generative AI, and new sponsored surfaces that sit outside the search bar
• Social commerce pulls demand upstream, and content quality decides whether you capture it

Google core updates, explained
Core updates reshuffle intent, not only punish bad behavior
• How to diagnose drops using Search Console comparisons
• When to adjust page structure and helpfulness versus when to avoid panic edits

The common thread
Discovery is shifting, speed is accelerating, and platforms keep trading seller flexibility for buyer trust. Brands that run clean operations and make their catalog easy to recommend will compound advantages over time.

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