Selling on Giants: The eCommerce Marketplace Podcast cover art

Selling on Giants: The eCommerce Marketplace Podcast

Selling on Giants: The eCommerce Marketplace Podcast

By: Selling on Giants: The eCommerce Marketplace Show
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Selling on Giants: The eCommerce Marketplace Show is dedicated to empowering entrepreneurs and businesses with the insights, strategies, and best practices needed to succeed across major eCommerce platforms such as Amazon, Walmart, Shopify, and WooCommerce. Our podcast covers a broad spectrum of eCommerce topics, including product sourcing, inventory management, pricing, advertising, customer service, and fulfillment. We focus on the latest trends and developments within the industry, featuring interviews with experts, successful sellers, and thought leaders who offer valuable insights and actionable tips. Our mission is to be a comprehensive resource for anyone looking to build a successful online business on these leading eCommerce marketplaces.

© 2026 Amazon Seller Central, Amazon FBA, Amazon PPC, Walmart Marketplace, Shopify eCommerce, Retail Media, Marketplace Strategy, eCommerce Growth, Product Listing Optimization, Returns and Refunds, Buyer Abuse, AI Advertising Economics Marketing Marketing & Sales
Episodes
  • Why Great Products Fail in Retail (And How 7 Summits Snacks Got It Right)

    Why Great Products Fail in Retail (And How 7 Summits Snacks Got It Right)
    Jun 11 2026

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    In this episode of Selling on Giants: Going Retail, Will sits down with Kristyn Carriere, co-founder of 7 Summits Snacks, to discuss the realities of building a food brand and successfully expanding into retail.

    7 Summits Snacks was born from a unique partnership between two sisters—Kristyn, a food scientist, and her sister, a former Canadian decathlete. Together, they created a functional chocolate energy bar that delivers great taste, premium ingredients, and performance-focused nutrition for active consumers.

    During the conversation, Kristyn shares how the company launched through a crowdfunding campaign during the pandemic, built an early e-commerce presence, and eventually grew retail into 75% of the business. She explains why listening to customer feedback played a critical role in deciding where and how to expand.

    Will and Kristyn explore some of the biggest lessons brands should understand before entering retail, including the importance of shelf positioning, packaging design, pricing strategy, and understanding the competitive landscape. Kristyn also offers practical advice for founders on working with retail buyers, conducting customer research, and ensuring their products stand out in crowded categories.

    The episode highlights the differences between selling online and in-store, and why success in retail requires brands to think beyond simply having a great product. From understanding customer purchasing behavior to designing packaging for specific retail environments, Kristyn provides actionable insights for brands considering the move into physical retail.

    The discussion wraps up with a preview of 7 Summits Snacks' newest innovation—a protein-focused chocolate snack designed to meet growing consumer demand for high-protein options while staying true to the brand's chocolate-first philosophy.

    Whether you're a digital-first brand exploring retail opportunities or a founder looking to strengthen your retail strategy, this episode offers valuable lessons from a company actively navigating both channels.

    Website: https://sevensummitssnacks.com/
    Instagram: https://www.instagram.com/7summitssnacks
    Facebook: https://www.facebook.com/7SummitsSnacks
    LinkedIn: https://www.linkedin.com/company/seven-summits-snacks/
    https://www.linkedin.com/in/kristyncarriere/
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    24 mins
  • Amazon Brand Gallery, AI Search, Reddit Visibility, and Why eCommerce Is Becoming More Connected

    Amazon Brand Gallery, AI Search, Reddit Visibility, and Why eCommerce Is Becoming More Connected
    Jun 9 2026
    Send us Fan MailThis week’s Selling on Giants breaks down the June ninth marketplace updates shaping Amazon sellers, Walmart operators, retail media teams, and eCommerce brands preparing for a more connected and more demanding commerce environment.The theme this week is clear: eCommerce is not getting less complex. It is getting more connected.Amazon is turning Sponsored Brands into richer discovery experiences with Brand Gallery. Amazon is also pushing AI-powered visual search, making creative assets part of product discoverability. Reddit is becoming more important for GenAI visibility as AI systems learn from real customer conversations. Walmart’s internal AI usage is so high the company had to cap access, showing that AI adoption is moving from experimentation into daily operations.At the same time, DHL’s ten billion dollar USPS deal shows how last-mile delivery is becoming shared infrastructure. Tariff policy and import volatility are putting pressure back into supply chain planning. McKinsey’s consumer research shows shoppers are still spending, but they are far more selective. Retail bankruptcies continue exposing weak operators. And brands are preparing for World Cup demand without needing official sponsorship rights.In this episode, we cover:Amazon Sponsored Brands Brand GalleryAmazon introduced Brand Gallery for Sponsored Brands, giving advertisers a richer way to showcase multiple products and brand assets. This is another signal that Amazon advertising is moving beyond single-ASIN transactions and toward brand discovery, catalog exploration, and customer lifetime value.Amazon AI visual searchAmazon’s AI image generator for search bar queries shows that shoppers may increasingly search with concepts, aesthetics, and outcomes instead of exact keywords. For sellers, that means product photography, lifestyle imagery, structured data, and creative quality are becoming part of search visibility.Reddit and GenAI visibilityAI search engines and large language models increasingly rely on Reddit discussions to understand products, categories, buying advice, and customer sentiment. In an AI-driven world, authentic reputation may become one of the most valuable marketing assets a brand can build.Walmart’s internal AI adoptionWalmart reportedly capped usage of an internal AI tool after employee demand exceeded expectations. The bigger signal is that AI is becoming operational infrastructure inside companies, not just a customer-facing commerce trend.DHL’s ten billion dollar USPS partnershipDHL’s last-mile delivery deal with USPS shows that fulfillment infrastructure is becoming more interconnected. Even major logistics providers are choosing partnership over duplication as the last mile remains expensive and difficult to operate profitably.Tariffs, forced labor enforcement, and import timingTrade policy uncertainty and NRF’s import forecast show that supply chain planning is back in focus. Brands are pulling inventory forward to manage tariff risk, freight uncertainty, and peak-season readiness, but that also creates cash flow and forecasting pressure.The selective consumerMcKinsey’s latest consumer research reinforces that shoppers are still spending, but they are asking harder questions before they buy. Value does not always mean cheapest. It means the purchase feels smart, trustworthy, and worth the money.Retail bankruptcies and operational disciplineRetail bankruptcies continue showing that revenue does not protect businesses. Weak margins, poor inventory management, high fixed costs, and failure to adapt continue separating strong operators from fragile ones.World Cup marketing without official sponsorshipsBrands are finding ways to participate in World Cup demand through cultural relevance, watch parties, social content, fan experiences, and seasonal campaigns without paying for official sponsorship rights.The bigger takeaway:Advertising connects to creative. Creative connects to search. Search connects to AI interpretation. AI interpretation connects to customer conversations. Supply chain connects to ad efficiency. Inventory connects to ranking. Fulfillment connects to customer trust. And cultural relevance connects to demand.The edge is not in hacks.It is in execution, clean systems, and fast decisions.Follow Selling on Giants for weekly operator-level breakdowns on Amazon, Walmart, retail media, AI commerce, marketplace strategy, supply chain risk, and what actually changes for brands responsible for growth and profitability.Subscribe to Selling on Giants for weekly insights that go beyond headlines and focus on what actually impacts your business.
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    21 mins
  • Why eCommerce Founders Stay Stuck Chasing the Wrong Wins

    Why eCommerce Founders Stay Stuck Chasing the Wrong Wins
    Jun 4 2026

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    This episode of Selling on Giants breaks down why so many eCommerce founders stay busy, grow revenue, and still feel stuck.

    The problem is not effort. It is incentive design.

    Using the game theory concept of the Stag Hunt, this episode explores the difference between chasing short-term wins and building the systems, teams, and trust required to scale.

    In the beginning, every founder hunts rabbits. They run the ads, fix the listings, answer customer service emails, chase invoices, and handle whatever is on fire that day. Rabbits keep the lights on, and early in the business, that matters.

    But eventually, survival behavior becomes the ceiling.

    If every important decision still runs through the founder, the company is not truly scaling. It is staying dependent on one person’s urgency, judgment, and control.

    In this episode, we cover:

    Why founders get trapped chasing rabbits
    Short-term wins feel productive because there is movement, but movement is not always progress.

    What the Stag Hunt teaches about leadership
    Bigger outcomes require trust, coordination, patience, and credible commitment from the team.

    Why ecommerce rewards reactive behavior
    Amazon sales data, ad dashboards, rankings, inventory, and reviews all create urgency, which can train founders to chase the next immediate problem instead of building long-term leverage.

    How control becomes the ceiling
    Founders often believe control protects the business, but at a certain stage, too much control prevents the team from maturing.

    Why teams need shared context
    People make better decisions when they understand the larger outcome, not just the task in front of them.

    Why tactics are not enough to scale
    More ads, more products, more channels, and more activity do not matter if the operating system underneath the business is weak.

    The operator takeaway:

    Rabbit hunting keeps the business alive. Stag hunting is how the business scales.

    The best founders eventually stop asking, “What can I fix today?” and start asking, “What system are we building that makes the next stage easier?”

    That shift changes everything.

    It impacts hiring, delegation, accountability, strategy, marketplace expansion, advertising, and leadership. It is the difference between a founder-owned job and a company that can compound without everything depending on one person.

    The bigger picture:

    If you are building on Amazon, Walmart, Shopify, or across marketplaces, the question is not only what tactic should come next. The better question is whether your team is aligned around the bigger hunt.

    The edge is not in more activity. It is in trust. Coordination. Clear priorities. Better systems.

    Follow Selling on Giants for operator-level breakdowns on eCommerce leadership, marketplace strategy, Amazon growth, Walmart expansion, and what it really takes to build a durable brand.

    Subscribe to Selling on Giants for weekly insights that go beyond headlines and focus on what actually impacts your business.
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    12 mins
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