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Ad fraud has the potential to drastically change online business, if we keep underestimating it.

In this episode of Selling on Giants, we sit down with Rich Kahn, Founder and CEO of Anura.io, to break down what ad fraud really looks like today and why it’s no longer a question of if you have fraud, but how much.

Rich has spent more than three decades in digital advertising. He didn’t set out to build a fraud prevention company — he built one after his own marketing platform was hit and he realized there was no credible solution on the market. So he built it himself.

This conversation goes beyond theory and headlines. We unpack how ad fraud actually works in the real world, how it hides inside legitimate-looking performance data, and why many brands don’t notice it until ROAS drifts, lead quality drops, and chargebacks show up months later.

What we cover in this episode:

• What ad fraud really is — and how it operates today
• The three main forms of fraud: bots, malware, and human fraud farms
• Why human-driven fraud is more common and affordable than most brands expect
• How fraud can inflate conversions and ROAS, not just hurt performance
• Why polluted data pushes ad platforms to optimize in the wrong direction
• Why affiliate and partner traffic often carries higher fraud risk
• The early indicators most teams overlook
• What you can do immediately to reduce exposure
• Why prevention beats trying to recover ad spend after the fact
• How AI-driven media buying is making fraud more sophisticated, not less

Guest Resources & Contact

Want to go deeper on fraud prevention, traffic quality, and performance protection?
You can access valuable tools, insights, and free resources from Anura, including their Ultimate Guide to Ad Fraud.

Website: https://anura.io
LinkedIn: https://www.linkedin.com/in/richkahn/

Highly recommended if you’re serious about protecting ad spend, improving attribution, and scaling with confidence.