What if you could gain back an entire day every week just by changing how you manage your time? As second act business owners, we don't have the luxury of decades to figure things out—we need to make every moment count. Today I'm sharing the exact frameworks and tools I use with my coaching clients to help them reclaim 20% of their week and focus on what truly matters: revenue-generating activities. You'll learn how to identify where your time is actually going (spoiler: it's probably not where you think), create a default calendar that works with your life instead of against it, and master the art of deciding what deserves your attention and what doesn't. Time is the one resource you can never get more of, so let's make sure you're investing it wisely in building your second act business.

HIGHLIGHTS

• The Eisenhower Matrix breaks down tasks into four quadrants: urgent and important (do first), important but not urgent (schedule), urgent but not important (delegate), and neither urgent nor important (eliminate)

• The Three Ds strategy—Do, Delegate, Dump—gives you a simple framework for handling everything that lands on your plate

• A default calendar isn't about perfection; it's a flexible tool that helps you allocate time to key business categories like operations, sales, networking, and product development

• Tracking your time in 15-minute increments for just one week can boost your productivity by 25%

• Spending 30-40% of your time on revenue-generating activities is the key to building a business you can sell within 10 years

• By eliminating quadrant three activities (urgent but not important), you can reclaim 20% of your week—that's 52 extra days per year

CHAPTERS

0:00 - Importance of Time

1:24 - Identifying and Prioritizing Your Time

2:32 - Understanding the Eisenhower Matrix

6:48 - The Three Ds: Do, Delegate, Dump

7:38 - Creating a Default Calendar

14:42 - Maximizing Revenue Generating Activities

RESOURCES MENTIONED

• Seven Habits of Highly Effective People by Stephen Covey

• Default Calendar Template: https://goleegray.actioncoachlp.com/download-here

Want to get more help from Lee with your business? Visit her website: https://leegray.actioncoach.com/

This show is part of the ICT Podcast Network. For more information, visit ictpod.net.

Are you ready to become the star of your own second act? What if the experience you’ve gained so far is exactly what you need to launch a business you love—and get paid for it? Let’s explore how to turn your passion, skills, and life lessons into a thriving new chapter.

Highlights

• Why your experience makes you uniquely qualified for your next venture
• The difference between a hobby and a business that excites you (and pays you)
• How to discover what you love, what you’re good at, and what the world needs
• The power of your network and finding the right support for your journey
• My personal story: from corporate to multiple businesses to business coaching
• Practical steps to identify your “superpower” and visualize your future success
• Tips for building momentum, overcoming imposter syndrome, and embracing the entrepreneurial bug

Chapters

00:00 – Welcome & Purpose of the Show

00:35 – Why the Second Act Business Owner Podcast Exists

01:37 – What to Expect: Money, Fun, and Your Second Act

01:56 – Today’s Agenda: Three Key Things & “Home Fun” Assignments

01:56 – Embracing Your Experience and Passion

02:40 – Doing What You Love (and Getting Paid)

04:46 – My Second Act Story: From Corporate to Entrepreneurship

07:12 – The Ikigai Framework: Love, Skill, Need, and Money

09:53 – Building Your Support Network & Community

11:52 – Finding Your Superpower & Visualization Exercise

14:10 – The Entrepreneurial Bug & Closing Thoughts

15:10 – What’s Next: Mindset, Strategy, and Systems

Resources Mentioned

• BNI (Business Network International) – Networking group: https://www.bni.com

Want to get more help from Lee with your business? Visit her website: https://leegray.actioncoach.com/

This show is part of the ICT Podcast Network. For more information, visit ictpod.net.