What if you could gain back an entire day every week just by changing how you manage your time? As second act business owners, we don't have the luxury of decades to figure things out—we need to make every moment count. Today I'm sharing the exact frameworks and tools I use with my coaching clients to help them reclaim 20% of their week and focus on what truly matters: revenue-generating activities. You'll learn how to identify where your time is actually going (spoiler: it's probably not where you think), create a default calendar that works with your life instead of against it, and master the art of deciding what deserves your attention and what doesn't. Time is the one resource you can never get more of, so let's make sure you're investing it wisely in building your second act business.

HIGHLIGHTS

• The Eisenhower Matrix breaks down tasks into four quadrants: urgent and important (do first), important but not urgent (schedule), urgent but not important (delegate), and neither urgent nor important (eliminate)

• The Three Ds strategy—Do, Delegate, Dump—gives you a simple framework for handling everything that lands on your plate

• A default calendar isn't about perfection; it's a flexible tool that helps you allocate time to key business categories like operations, sales, networking, and product development

• Tracking your time in 15-minute increments for just one week can boost your productivity by 25%

• Spending 30-40% of your time on revenue-generating activities is the key to building a business you can sell within 10 years

• By eliminating quadrant three activities (urgent but not important), you can reclaim 20% of your week—that's 52 extra days per year

CHAPTERS

0:00 - Importance of Time

1:24 - Identifying and Prioritizing Your Time

2:32 - Understanding the Eisenhower Matrix

6:48 - The Three Ds: Do, Delegate, Dump

7:38 - Creating a Default Calendar

14:42 - Maximizing Revenue Generating Activities

RESOURCES MENTIONED

• Seven Habits of Highly Effective People by Stephen Covey

• Default Calendar Template: https://goleegray.actioncoachlp.com/download-here

Want to get more help from Lee with your business? Visit her website: https://leegray.actioncoach.com/

This show is part of the ICT Podcast Network. For more information, visit ictpod.net.