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Sales Process Made Simple: For Industry, Construction & Trade Leaders To Drive Faster Growth & Results

Sales Process Made Simple: For Industry, Construction & Trade Leaders To Drive Faster Growth & Results

By: Ben Wright
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About this listen

Are you finding it hard to grow Sales, but know it needs to happen to succeed long-term? This show helps 7-8 figure Industry, Construction & Trade Sales and Business Leaders finally end the stress of inconsistent Sales, by simplifying their Sales Systems so they can close more deals and grow faster. Listen to discover: -Exactly where you’re going wrong with you Sales Process and why it’s holding back conversions. -The steps you can take to consistently grow your Sales. -How you can lead long-term Sales growth for your team or business, without the worry that Sales will drop-off when you’re not involved in every deal. Over the last 20 years, your host Ben Wright has been building (and exiting) businesses with a focus on fast Sales growth and team development. Every Monday, Wednesday and Friday we drop bite-sized podcasts focused on Sales, Leadership and Sales Process growth to help our listeners grow their Sales. If you’re ready to grow, start by listening to episode 145 (a fan favourite), and keep listening from there.Copyright 2026 Ben Wright Economics Leadership Management Management & Leadership
Episodes
  • Episode 172: Why Great Questions Beat Great Pitches in Sales
    Jan 29 2026

    What if asking just three questions could make your prospects close the deal for you?

    Most salespeople talk too much and ask too little—and it’s quietly costing them deals. In a world of shrinking attention spans, the ability to ask the right questions has become the ultimate sales advantage. In this episode, you’ll learn why great questions outperform great pitches and how clarity—not pressure—is what actually drives buying decisions.

    In this episode, you’ll learn:

    1. How to uncover the single “signature piece” that matters most to your customer
    2. Who really needs to buy in—and how to avoid getting stuck selling to the wrong person
    3. How aligning your timing with theirs prevents deals from stalling or dying in inertia

    Press play to master the three sales questions that create clarity, build alignment, and make closing feel natural—for both you and your customer.

    New episodes every Monday, Wednesday and Friday.

    Grow Your Sales By 25% - Book in for a FREE 30-minute Sales Process Audit and walk out with 3 rapid actions that will GROW your Sales

    To see how we’ve helped business grow their sales:

    Read Client Results

    Watch Testimonials

    Or email Ben if you would like to get in touch: hello@strongersalesteams.com

    This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.

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    7 mins
  • Episode 171: How Walmart Won Through Simplicity—and How Your Sales Team Can Too
    Jan 27 2026

    What if the real reason Walmart dominates isn’t price—but clarity?

    Walmart didn’t become a $500B powerhouse by trying to be everything to everyone. They won by choosing two things—operational excellence and cost efficiency—and executing them relentlessly for decades. In this episode, you’ll unpack what Walmart’s success really teaches sales and business leaders, why most companies struggle to stand out, and how unclear positioning quietly kills growth long before competitors do.

    By listening, you’ll discover:

    1. The two core strategies that powered Walmart’s growth—and why copying price alone misses the point

    2. How to identify what your business should be known for in a crowded market

    3. Practical ideas to align your sales experience so every customer interaction reinforces your competitive edge


    Hit play to learn how to sharpen your positioning, focus your sales strategy, and turn clarity into a repeatable advantage that drives growth.

    New episodes every Monday, Wednesday and Friday.

    Grow Your Sales By 25% - Book in for a FREE 30-minute Sales Process Audit and walk out with 3 rapid actions that will GROW your Sales

    To see how we’ve helped business grow their sales:

    Read Client Results

    Watch Testimonials

    Or email Ben if you would like to get in touch: hello@strongersalesteams.com

    This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.

    Show More Show Less
    7 mins
  • Episode 170: The Untapped Referral System That Can Replace 70% of Your New Leads
    Jan 25 2026

    What if 70% of your next year’s new customers could come from the people you already serve?

    Most sales teams chase cold leads through networking, ads, and events—while overlooking the simplest, fastest growth lever sitting right in front of them. In this episode, you’ll discover why referrals consistently outperform traditional lead generation, why most teams fail to use them properly, and how a small shift in timing can dramatically increase your close rates and reduce the grind of chasing strangers.

    By listening to this episode, you’ll learn:

    1. How referrals can offset customer churn and drive predictable, sustainable growth
    2. Why asking for referrals feels uncomfortable for many teams—and how to remove that friction entirely
    3. The three specific moments in the customer journey that generate the highest-quality referrals

    Press play to learn how to turn referrals into a reliable growth engine that delivers warmer leads, higher trust, and faster sales—without adding more work to your pipeline.

    New episodes every Monday, Wednesday and Friday.

    Grow Your Sales By 25% - Book in for a FREE 30-minute Sales Process Audit and walk out with 3 rapid actions that will GROW your Sales

    To see how we’ve helped business grow their sales:

    Read Client Results

    Watch Testimonials

    Or email Ben if you would like to get in touch: hello@strongersalesteams.com

    This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.

    Show More Show Less
    9 mins
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