In this episode of SUGTalks, Craig is joined by Yasmin Awad, Senior Vice President and Head of SAP's Global User Group Organisation, and Philip Adams, UKISUG board member and member of the SUGEN Core Leadership Team.

Together they discuss SUGEN, (SAP User Group Executive Network), exploring how the global network of more than 40 user groups helps to shape SAP's roadmap on behalf of customers.

Yasmin shares why SAP invests so heavily in its user group community, while Philip offers the UKISUG perspective on how themes raised by UK and Ireland members feed into the global conversation.

To learn more about the UKISUG referral scheme, visit: https://www.sapusers.org/community-referral-scheme

In our latest episode, Craig is joined by Stefan Steinle, Executive Vice President and Head of Global Customer Support at SAP.

Stefan reflects on his 26 years at SAP and how customer support has evolved from a reactive, ticket-based model to a much more proactive, personalised and global approach. He explains the thinking behind SAP's three support pillars: invisible support, the work done quietly in the background to help customers hit critical milestones; empowered support, giving customers instant answers at their fingertips; and accelerated support, the agentic AI framework speeding up issue resolution.

Craig and Stefan also discuss why SAP has chosen not to replace people with AI, and the measurable impact this approach is having on customer satisfaction.

To learn more about the UKISUG referral scheme, visit: https://www.sapusers.org/community-referral-scheme

In our latest episode of SUGTalks, Craig is joined by Conor Riordan and Ian Mallinson to discuss the main announcements and their experiences at this year's Sapphire conferences in Orlando and Madrid.

Conor and Ian reflect on SAP framing itself as a business AI company and its vision for the autonomous enterprise. They also share their honest opinion on SAP’s new suite of AI agents. In addition they share why process and knowledge graphs matter alongside data, and the cost and governance questions organisations need to ask before deploying agents.

To learn more about the UKISUG referral scheme, visit: https://www.sapusers.org/community-referral-scheme