In this episode of SUGTalks, Craig is joined by Yasmin Awad, Senior Vice President and Head of SAP's Global User Group Organisation, and Philip Adams, UKISUG board member and member of the SUGEN Core Leadership Team.

Together they discuss SUGEN, (SAP User Group Executive Network), exploring how the global network of more than 40 user groups helps to shape SAP's roadmap on behalf of customers.

Yasmin shares why SAP invests so heavily in its user group community, while Philip offers the UKISUG perspective on how themes raised by UK and Ireland members feed into the global conversation.

To learn more about the UKISUG referral scheme, visit: https://www.sapusers.org/community-referral-scheme

In our latest episode, Craig is joined by Stefan Steinle, Executive Vice President and Head of Global Customer Support at SAP.

Stefan reflects on his 26 years at SAP and how customer support has evolved from a reactive, ticket-based model to a much more proactive, personalised and global approach. He explains the thinking behind SAP's three support pillars: invisible support, the work done quietly in the background to help customers hit critical milestones; empowered support, giving customers instant answers at their fingertips; and accelerated support, the agentic AI framework speeding up issue resolution.

Craig and Stefan also discuss why SAP has chosen not to replace people with AI, and the measurable impact this approach is having on customer satisfaction.

To learn more about the UKISUG referral scheme, visit: https://www.sapusers.org/community-referral-scheme

In our latest episode of SUGTalks, Craig is joined by Conor Riordan and Ian Mallinson to discuss the main announcements and their experiences at this year's Sapphire conferences in Orlando and Madrid.

Conor and Ian reflect on SAP framing itself as a business AI company and its vision for the autonomous enterprise. They also share their honest opinion on SAP’s new suite of AI agents. In addition they share why process and knowledge graphs matter alongside data, and the cost and governance questions organisations need to ask before deploying agents.

To learn more about the UKISUG referral scheme, visit: https://www.sapusers.org/community-referral-scheme

In our latest episode, Craig is joined by Conor Riordan, Chair of UKISUG, and Philip Adams, UKISUG Board Member and SUGEN Core Leadership Team member. Together they address some of the questions from UKISUG Connect that we didn't get to on the keynote stage.

Conor and Philip share an update on the SUGEN licensing charter, including progress being made on consumption-based licensing. They also explain how SUGEN works with SAP at both an executive and country level.

The conversation also covers how organisations can balance agility with strong governance. Conor and Philip discuss the risk of cutting training and adoption budgets in a subscription world, and how UKISUG is supporting public sector members. They then move on to AI, including reskilling, dispelling fears around AI adoption, and whether AI could ever replace SAP ERP as we know it.

To learn more about the UKISUG referral scheme, visit: https://www.sapusers.org/community-referral-scheme

In the latest episode of SUGTalks, Craig is joined by David Yawalkar, Head of Solution Management, RISE with SAP.

David shares an update on SAP’s involvement with the SUGEN Transformation Charter, what SAP has learned from charter members and how customer feedback is shaping the company’s Cloud ERP messaging. He explains why SAP has committed to both private and public cloud as long-term strategic products.

David also reflects on some of the themes he hears from user groups globally after taking part in transformation days around the world.

Craig and David also explore the move from AI hype to real working use cases. They discuss the importance of clean core and the risks of waiting too long to move from ECC.

To learn more about the UKISUG referral scheme, visit: https://www.sapusers.org/community-referral-scheme

In our latest senior leader interview, Craig is joined by Sonia Nash, Head of Business AI at SAP UK and Ireland.

Sonia shares her unconventional career journey - from accounts payable into automation, solution advisory and now leading SAP's Business AI focus. She reflects on the mentors who shaped her path, the importance of curiosity, and why you don't need to be a developer to build a rewarding career in tech.

Craig and Sonia also discuss the shift from AI skepticism to genuine enthusiasm among SAP customers, how organisations can get started with Joule and SAP Business AI, and why agentic AI is the most exciting development across the community. They also explore what it will take to attract more women and diverse talent into STEM and SAP careers.

You can access SAP's Discovery Center here: https://discovery-center.cloud.sap/ai-catalog/

To learn more about the UKISUG referral scheme, visit: https://www.sapusers.org/community-referral-scheme

In part two of the conversation, Craig is once again joined by Sandeep Seeripat, Global Business Transformation and Technology Officer at Twinings, to answer questions posed by the audience at his UKISUG Connect keynote.

Together they explore the practical realities of Twinings’ transformation journey. This includes how to build a one-program mentality across teams and partners, and how to align around a shared vision that keeps transformation focused on business outcomes rather than technology.

Along the way, Sandeep covers clean core, governance, delivery partner selection and scaling transformation across multiple business units and geographies. He also shares honest reflections on the challenges of leading large-scale change, from making difficult decisions to maintaining momentum beyond go-live.

To learn more about the UKISUG referral scheme, visit: https://www.sapusers.org/community-referral-scheme

In part one of this two-part SUGTalks conversation, Craig is joined by Sandeep Seeripat, Global Business Transformation and Technology Officer at Twinings.

Together they discuss career growth, leadership and business transformation. Sandeep shares how he moved from engineering into technology, why he sees himself as a business problem solver first, and what senior leaders need to do to make transformation meaningful and sustainable.

Along the way, Sandeep discusses authenticity, curiosity, feedback, collaboration and the importance of taking people with you through change. He also offers a clear-eyed view on AI, the pace of change facing digital leaders, and the need to keep learning - and unlearning. Part two will see Sandeep and Craig answering questions submitted by the audience at his UKISUG Connect keynote.

To learn more about the UKISUG referral scheme, visit: https://www.sapusers.org/community-referral-scheme